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All Journal International Journal of Economics Development Research (IJEDR)
Erlin Erlin
Universitas Internasional Batam
Economics, Econometrics & Finance Social Sciences

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The Role of Media in Purchase Intention for Eco-Labelled Products with Advertising Value and Attitude as Mediator Edy Yulianto Putra; Erlin Erlin
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.3861

Abstract

The Era of Globalization allows the general public to know information and communication technology quickly. One of the information received by the community is environmental problems. This is what makes people aware that environmental damage occurs as a result of the products used can increase the accumulation of waste. As for technological developments that are getting higher in encouraging business people to innovate. Therefore, the purpose of this study is to analyze the influence of entertainment, informativeness, and irritation in determining customer purchase intentions for eco-labeled products mediated by attitude and advertising value. This research method is a quantitative method with a purposive sampling technique. The population in this study is social media users in Batam. The number of respondents in this study was 260 and it had 26 questions. The analysis used in this research is PLS-SEM.
Co-Authors Deslyn Melodya Edy Yulianto Putra Erni Erni Fitriana Aidnilla Irene Lim Maggie Maggie Meliana Meliana Renza Fahlevi