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All Journal E-BISMARK : Jurnal Ekonomi Bisnis Dan Marketing
Johan Lucas Away
Jurusan Administrasi Bisnis, Politeknik Negeri Samarinda
Economics, Econometrics & Finance

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Pengaruh Iklan “Shopee Versi COD” Terhadap Minat Beli Melalui Aplikasi Shopee Dikalangan Mahasiswa Program Studi D3 Administrasi Bisnis Politeknik Negeri Samarinda Johan Lucas Away; ST. Nurhasanah; Ella Hariani
E-BISMARK : Jurnal Ekonomi, Bisnis Dan Marketing Vol 3, No 1 (2022): E-BISMARK : Jurnal Ekonomi, Bisnis Dan Marketing
Publisher : Politeknik Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46964/jebm.v3i1.1744

Abstract

The marketing strategy that is currently being used is promotion through advertising. Advertising itself is a communication process that has an important power as a marketing tool in selling goods, providing services, and ideas through certain channels in the form of persuasive information. This study aims to analyze the influence of Shopee Advertisements "Shopee COD" version of the buying Interest through of Samarinda State Polytechnic Business Administration Students. The data of this study were obtained from a questionnaire (primary) distributed to students of the Department of Business Administration with the Purposive Sampling method. The population of this study was 412 students of the Department of Business Administration, the sample used in this study was 203 respondents. The classic assumption test used is the normality test. The hypothesis test used is simple linear regression.The results of this study indicate that there is a partial influence of Shopee Ads version of "Shopee COD" on the online buying interests of Business Administration students. Based on the coefficient of determination test (R2) stated Shopee Advertising has a contribution to online buying interest of 42.8% and the remaining 57.2% is influenced by other factors outside the study
Prosedur Pengadaan Barang Dan Jasa Di PT Alfitra Rayavespindo Umi Zunaidah; Johan Lucas Away; Andi Nurhasanah; Irgi Voller Away
E-BISMARK : Jurnal Ekonomi, Bisnis Dan Marketing Vol 2, No 2 (2021): E-BISMARK : Jurnal Ekonomi, Bisnis Dan Marketing
Publisher : Politeknik Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46964/jebm.v2i2.1742

Abstract

The problem discussed is about the Procedure for the Procurement of Goods and Services carried out by the Administrative Section at PT Alfitra Raya Vespindo. The purpose of this study was to determine the process of the procurement of goods and services carried out by the Administrative Section at PT Alfitra Raya Vespindo. The data collection method used is the method of observation, interviews, and literature study. The analysis tool uses the opinion expressed by Christopher & Schonner (2007) in their book entitled "Incrementalism: Eroding the Impediments to a Global Public Procurement Market." Which was quoted by Badzlina Daroyani Novitaningrum as a comparison. Based on the observations that the author got, the existing procedures are in accordance with what Badzalina said. It's just that there is a slight difference in stages. It is hoped that there will be correct and good management procedures in the general section, so that incoming letters are more organized and easy to find if one day they are needed again, providing motivation so that management runs well so that it becomes a satisfactory service.
Co-Authors Andi Nurhasanah Ella Hariani Irgi Voller Away ST. Nurhasanah Umi Zunaidah