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All Journal Proceeding of The International Conference on Economics and Business Jurnal Pengabdian Masyarakat Sains dan Teknologi
Shadli Rolaskhi
Universitas Muhamadiyah Kupang
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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Bukalapak Online Store's SWOT-Based Service Quality Improvement Strategy Shadli Rolaskhi
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.229

Abstract

The purpose of this research is to be able to analyze the strengths, weaknesses, opportunities and threats of using the Bukalapak online store. The research conducted is qualitative in nature. As for collecting data using questionnaires. As for the data processing technique used is to use the SWOT method. Population determination involves internal and external parties. The technique used is to use the SWOT method. Where internal parties involve admin sellers who have direct access to consumers while external parties are students who are in the Palembang city area. The results of the study show that from the internal side it is at coordinates 0.54, while in the factor matrix while on the external side it is at coordinates 0.37. So from the internal matrix mapping and external matrix it shows that Bukalapak is still in a strong position and still has business opportunities.
Branding Strategy For Social Media Muhammad Yusuf AR; Eka Hendrayani; Shadli Rolaskhi; Sopi Pentana; Pitono Pitono
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i3.172

Abstract

MSMEs are supporting the nation's economy, however, some MSME actors still experience various difficulties in running a business. One of them is the difficulty in the field of marketing, in the current era of social media marketing development, several micro, small and medium enterprises, especially in the Majalaya sub-district, are facing difficulties keeping up with the times in terms of product marketing. From the survey that has been conducted, MSME actors in the Majalaya sub-district admit that they have difficulties in marketing their products and developing markets. This is due to the product's lack of awareness of the branding of MSME products where MSME actors do not highlight the identity and superiority of the products offered, thus reducing the interest of potential consumers to buy these products. As a solution to the problem above,mConduct dedication in the form of education and training regarding product branding in social media marketing.
Co-Authors Eka Hendrayani Muhammad Yusuf AR Pitono Pitono Sopi Pentana