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All Journal Literacy : International Scientific Journals of Social, Education, Humanities Jurnal Pemantik
Desi Anggarwati
Universitas Negri Malang
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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PENGEMBANGAN BISNIS PARIWISATA MELALUI INOVASI PRODUK DAN PENATAAN MANAJEMEN PADA PASAR WISATA PANDESARI Desi Anggarwati; Yusuf Purwanto; Agung Winarno; Agus Hermawan
Jurnal Pemantik Vol. 2 No. 1 (2023): Januari - Juni
Publisher : Rafandha Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1172.02 KB) | DOI: 10.56587/pemantik.v2i1.56

Abstract

The development of a tourist village is part of the implementation of tourism that is directly related to services and requires collaboration with the village government and the tourism organizing community. One form of tourism development carried out by Bumdes is the tourism market tourism area in Pandesari Village, Pujon District, Malang Province. Currently, the condition of the Pandesari tourism market has not fully met the requirements as a tourist destination due to its less-than-optimal management. This activity aims to help the Pandesari tourism market regarding the use of digital marketing as a means of developing MSMEs. The community service stage consists of several stages, including1) creating social media, 2) implementing financial management practices, 3) inputting SOP files and cooperation agreements, 4) basic tourism training, 5) designing brochures, banners/posters. The results of the training and mentoring for the tourism market SMEs are: 1. The tourism market SMEs have social media. 2. The tourism market is starting to organize its finances properly 3. The tourism market already has SOP files and cooperation agreements, 4. The tourism market has brochures that are very attractive to visitors.
The Effect of Price Discount and Promotion on Impulse Buying Through Hedonic Shopping Motivation as An Intervening Variable on Shopee Consumers Desi Anggarwati; Agus Hermawan; Wening Patmi Rahayu
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 2 No. 1 (2023): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v2i1.411

Abstract

The shopee marketplace is a marketing medium that can be used to start an online business, currently many businesspeople are starting to sell through e-commerce and marketplaces. This study aims to determine the effect of price discounts, and promotions on impulse buying through hedonic shopping motivation. This research is a quantitative study using the SPSS 22 program. The population in this study are consumers who shop at the Shopee Marketplace. While the sample in this study was 217 respondents. In addition, to test the feasibility of the instrument, test validity and reliability, test the classical assumptions, and test the hypothesis-with path analysis techniques. The results showed that (1) price discount and promotion support had a direct positive and significant effect on hedonic shopping motivation, (2) price discount support and promotion had a direct positive and significant effect on impulse buying, and (3) hedonic shopping motivation had a direct positive effect and significant effect on impulse buying, (4) price discount support and promotion have a positive and significant indirect effect on impulse buying through hedonic shopping motivation. Based on the results of the study, it is suggested that the shopee marketplace be more selective in maintaining consumer satisfaction to increase the progress of purchasing e-commerce shopee
Co-Authors Agus Hermawan Wening Patmi Rahayu Yusuf Purwanto