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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Pemantik
Yusuf Purwanto
Universitas Negeri Malang
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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PENGEMBANGAN BISNIS PARIWISATA MELALUI INOVASI PRODUK DAN PENATAAN MANAJEMEN PADA PASAR WISATA PANDESARI Desi Anggarwati; Yusuf Purwanto; Agung Winarno; Agus Hermawan
Jurnal Pemantik Vol. 2 No. 1 (2023): Januari - Juni
Publisher : Rafandha Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1172.02 KB) | DOI: 10.56587/pemantik.v2i1.56

Abstract

The development of a tourist village is part of the implementation of tourism that is directly related to services and requires collaboration with the village government and the tourism organizing community. One form of tourism development carried out by Bumdes is the tourism market tourism area in Pandesari Village, Pujon District, Malang Province. Currently, the condition of the Pandesari tourism market has not fully met the requirements as a tourist destination due to its less-than-optimal management. This activity aims to help the Pandesari tourism market regarding the use of digital marketing as a means of developing MSMEs. The community service stage consists of several stages, including1) creating social media, 2) implementing financial management practices, 3) inputting SOP files and cooperation agreements, 4) basic tourism training, 5) designing brochures, banners/posters. The results of the training and mentoring for the tourism market SMEs are: 1. The tourism market SMEs have social media. 2. The tourism market is starting to organize its finances properly 3. The tourism market already has SOP files and cooperation agreements, 4. The tourism market has brochures that are very attractive to visitors.
THE INFLUENCE OF SOCIAL MEDIA, BRANDING STRATEGY, AND E-SERVICE QUALITY MEDIA ON PURCHASE DECISIONS THROUGH DIGITAL LITERACY OF PANDESARI MSME PRODUCTS Yusuf Purwanto; Agung Winarno; Wening Patmi Rahayu
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 4 (2024)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i4.1813

Abstract

Consumer purchasing decisions are critical for businesses, necessitating the implementation of effective strategies to attract attention and secure buyers for their products. Factors influencing these decisions include social media, branding strategies, and the quality of e-services, all of which must be optimally managed to achieve the best results. In this study, a quantitative research method was employed. Data analysis was conducted using Partial Least Square (PLS), a variance-based approach to Structural Equation Modeling (SEM). The bootstrapping analysis of all variables revealed P-values below 0.005, indicating that all hypotheses were accepted. Consequently, the analysis demonstrates that social media, branding strategy, and e-service quality significantly impact purchase decisions through digital literacy.
Co-Authors Agus Hermawan Desi Anggarwati Wening Patmi Rahayu