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All Journal AKUNTANSI DEWANTARA Bima Abdi: Jurnal Pengabdian Masyarakat MIMBAR : Jurnal Sosial dan Pembangunan
Hesti Fajarsari
Akademi Entrepreneurship Terang Bangsa
Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Upaya Pemberdayaan Ibu-Ibu Pkk melalui Pelatihan Kewirausahaan Pembuatan Cake Alexander Nova Vernando; Hesti Fajarsari
Bima Abdi: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2023): Bima Abdi: Jurnal Pengabdian Masyarakat, Edisi Januari - Juni 2023
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/bajpm.v3i1.250

Abstract

Pandemi Covid 19 telah berdampak pada banyak bidang, sirkulasi ekonomi yang berjalan lancar sekarang menjadi terhambat akibat pandemi. Kondisi sulit ini membuat masyarakat dituntut bisa lebih kreatif dalam mencari sumber pendapatan dengan melakukan kegiatan wirausaha guna mencukupi kebutuhan sehari-harinya. Kemandirian dalam menunjang kegiatan ekonomi beberapa tahun ini sudah di gencarkan oleh pemerintah melalui bantuan-bantuan yang diberikan kepada kelompok UMKM. Sel-sel kelompok masyarakat yang belum maksimal teredukasi untuk dapat menghasilkan produk yang dapat dijual inilah yang perlu kita kembangkan, terutama kelompok Ibu-Ibu yang setiap harinya bekerja membantu suami dan membesarkan anak. Ibu-Ibu PKK perlu diberikan pelatihan pembuatan roti dengan harapan bisa memberikan gambaran kewirausahaan pada mereka sejalan dengan program-program yang sudah dilakukan pemerintah di tengah Pandemi Covid 19. Di samping pelatihan pembuatan roti juga memberikan pelatihan bagaimana cara menetapkan harga pokok penjualan, bagaimana cara memasarkan produk secara online, serta bagaimana cara mengelola fungsi manajemen. Metode yang digunakan dalam pengabdian ini adalah deskriptif analisis, dan hasil dari pengabdian masyarakat ini dapat dilihat dari pembagian angket dari panitia, 100% peserta merasa bisa membuat usaha cake ini secara mandiri, 90% peserta mengerti bagaimana cara menentukan harga jual, dan 80% peserta kegiatan mengerti bagaimana caranya menjual produk roti atau cake tersebut.
Green Marketing Strategies in Circular Economy Startups in Indonesia: A Grounded Theory Approach Muh Fajrul; Erlitawati Kaharudin; Herlin Hidayat; Hesti Fajarsari; Alexander Nova Vernando
MIMBAR : Jurnal Sosial dan Pembangunan Volume 42, No. 1, (Juni 2026) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v42i1.10473

Abstract

Abstract. Indonesia's transition to a circular economy (CE) faces persistent barriers, including low public awareness and consumer distrust in green claims, posing distinct marketing challenges for resource-constrained CE startups. This study develops a context-specific green marketing strategy model for CE startups in Indonesia. A grounded theory approach was employed, with data collected through in-depth interviews with 15 participants (startup founders, marketing team members, and consumers) along with document analysis and participatory observation of five CE startups in Java. Open, axial, and selective coding were conducted using NVivo 14. Four interdependent strategic pillars were identified: radical transparency in production and environmental impact disclosure, continuous consumer education on CE principles, strategic ecosystem collaboration with NGOs and green influencers, and authentic founder-centered storytelling. These pillars constitute the Circular Green Marketing Framework, integrating circular values into branding and marketing communication. Theoretically, this study enriches green marketing literature from a Global South perspective, advancing signaling theory and legitimacy theory in resource-constrained startup contexts. Practically, the framework offers a replicable roadmap for CE startups to build brand differentiation, counter greenwashing perceptions, and cultivate consumer loyalty without substantial marketing budgets.
TINJAUAN PERSEPSI MAHASISWA TENTANG PEMAHAMAN KODE ETIK PROFESI AKUNTAN Fabio Bolanda Sandy; Muhammad Afif Setyawan; Tiara Rani Santoso; Hesiya May Ghaisani; Hesti Fajarsari
AKUNTANSI DEWANTARA Vol 9 No 2 (2025): Vol 9 No 2 (2025): AKUNTANSI DEWANTARA VOL. 9 NO 2 OKTOBER 2025
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to evaluate accounting students' perceptions of the understanding of the ethics of the accounting profession in several universities in Central Java. The ethics of the accounting profession plays a significant role in shaping professional behavior. These decisions will ultimately influence the level of public trust in the credibility of financial reports. The researcher used a quantitative approach with a questionnaire (Google Form) as the research instrument. From several universities in Central Java, the researcher obtained 64 student samples. In sampling, the researcher used a purposive sampling method with the criteria of students who have taken courses in Audit and Business Ethics. Later, the data will be analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression, T-tests, and F-tests. The results of the study indicate that Gender, Ethical Knowledge and Love of Money have a positive effect on students' understanding of the code of ethics of the accounting profession. In addition, the Education Level variable does not affect students' perceptions of the understanding of the code of ethics of the accounting profession. This study is expected to improve students' understanding of the importance of ethical attitudes in the accounting profession.
Co-Authors Alexander Nova Vernando Erlitawati Kaharudin Fabio Bolanda Sandy Herlin Hidayat Hesiya May Ghaisani Muh Fajrul Muhammad Afif Setyawan Tiara Rani Santoso