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All Journal G-Couns: Jurnal Bimbingan dan Konseling Literasi: Jurnal Pengabdian Masyarakat dan Inovasi
Maryaningsih Maryaningsih
Universitas Dehasen
Education Physics Other

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Pelatihan Aplikasi Microsoft Mathematics Bagi Siswa SMA Muhammadiyah Boarding School Kota Bengkulu Maryaningsih Maryaningsih; Dian Mardiati Sari; Nofi Qurniati; M.Adhlan Alhawari; Bagas Fauzan
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.795 KB) | DOI: 10.58466/literasi.v2i2.574

Abstract

Microsoft Mathematics application is an application that can be used by students to learn Mathematics. This application not only provides answers but provides an explanation of the stages in solving math problems. Most of the XII grade students of SMA Muhammadiyah Boarding School still have difficulties in learning Mathematics, and do not know and understand the use of Microsoft Mathematics applications. Based on this, training is held for students with the aim that students are skilled in using the application that improve students' abilities in solving math problems. The result of the evaluation for this activity is that students can use the application to solve math problems properly and correctly.
Digital Marketing and Major Selection: How Persuasive Messages Spark Intrinsic Motivation Ledyva Yolanda; Ari Prasetyoaji; Maryaningsih Maryaningsih
G-Couns: Jurnal Bimbingan dan Konseling Vol. 10 No. 04 (2026): October 2026, G-Couns: Jurnal Bimbingan dan Konseling
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/g-couns.v10i04.9800

Abstract

This study investigates the impact of digital marketing persuasive messages on high school students' intrinsic motivation in major selection. While higher education institutions utilize aggressive digital campaigns focusing on extrinsic rewards, this research positions digital marketing as a psychological variable influencing career orientation stability. Using PLS-SEM, data were collected from 855 social-media-active students in Yogyakarta. The structural model demonstrates robust predictive power, explaining a substantial variance in decision paralysis (R2 = 0.615) and a moderate variance in intrinsic motivation (R2 = 0.428). The results reveal that high intensity of persuasive content and algorithmic exposure significantly trigger cognitive overload (β = 0.425 and β = 0.380, respectively), which directly precipitates decision paralysis (β = 0.680). This mental fatigue subsequently erodes intrinsic motivation (β = -0.310; direct path β = -0.150) and increases cognitive dissonance (β = 0.520). Critically, the findings demonstrate a significant negative overall effect (p<0.001), confirming that excessive, uniform digital marketing produces a destructive psychological cycle, replacing pure interest with anxiety and dependence on digital trends. The study concludes that universities must shift from quantity-focused strategies to more authentic, curated information to foster genuine student interest and reduce the risk of future academic burnout or dropout.  Keywords: cognitive overload, decision paralysis, digital marketing, intrinsic motivation, major selection
Co-Authors Ari Prasetyoaji Bagas Fauzan Dian Mardiati Sari Ledyva Yolanda M.Adhlan Alhawari Nofi Qurniati