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All Journal Demokrasi: Jurnal Ilmu Pemerintahan Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat
eny inti suryani
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VILLAGE EMPLOYEE STRATEGY TO IMPROVE YOUNG GENERATION PARTICIPATION IN DEVELOPMENT (Study in Surabaya Sub-District, Kedaton District City of Bandar Lampung) fadilah h; eny inti suryani
DEMOKRASI Vol 1, No 1 (2021): Volume 1, Nomor 1 2021
Publisher : Universitas Muhammadiyah Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.442 KB) | DOI: 10.36269/dmkr.v1i1.128

Abstract

The younger generation is the hope of the nation in the future. The participation of the younger generation in development today is not optimal. The aim of this study is to find out how the strategy implemented by kelurahan employees in increasing the participation of young people in development and this research is carried out using descriptive methods with qualitative approaches. . Based on the results of the study that the strategy of the Surabaya Kelurahan, Kedaton Bandar Lampung Subdistrict in increasing young people participation in development included: (1) The education and training held by the Surabaya District to increase the participation of the younger generation in development included training on the dangers of drug and alcohol use , improvement of Productive Economic Enterprises such as sewing training, training in making woven crafts, fisheries training, making paving blocks, making flower pots (2) Program for the implementation of empowerment of young people includes optimizing risma activities through teaching and learning activities for TPA children, facilitating MSMEs through economic empowerment productive, prevention of the growth of juvenile delinquency, drug and liquor abuse, opening a savings and loan cooperative for small business actors and holding sports competitions for the younger generation. (3) The implementation of entrepreneurial development for the young generation carried out in the field of training in making tempeh chips, bananas and crackers, lele fish and merang mushrooms, broiler chicken poultry cultivation and wood carving crafts get a positive response from the younger generation. Keywords: Village Employee, Strategy, Generation Participation
ORGANIZATIONAL COMMUNICATION ROLE OF ISLAMIC STUDENTS IN FORMING THE PERSONALITY OF THE KADER (Analysis Study Ordinary Members in HMI of the Agricultural Commissariat in Lampung University, Labuhan Ratu, Bandar Lampung) dani setiawan; eny inti suryani
DEMOKRASI Vol 1, No 1 (2021): Volume 1, Nomor 1 2021
Publisher : Universitas Muhammadiyah Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (439.318 KB) | DOI: 10.36269/dmkr.v1i1.131

Abstract

The background of this research is the communication process that exists in the organization of Islamic Student Association (HMI) which has not run optimally because students who are members of the HMI are pluralistic and have hedon, it develops with changes in times and there aret conflict with Islamic teachings themselves. Based on the background of the cadre, the HMI of the Unila Agricultural Commissariat has an important role in approaching its cadres. One of the approaches is the programm of the Kader I workshop which focuses on the formation of positive HMI cadres (Regular Members). The formulation of this research problem is: What is the Role of Organizational Communication of Islamic Student Associations in Forming Cadre Personality. The research method used descriptive qualitative. The author used the Snowball Sampling technique, where the research informants are selected based on the instructions of the Key Informant (Main Informant). Data collection techniques used were in-depth interviews (Indepth Interview), Observation and Literature Study. The data analysis technique used qualitative data analysis techniques. By using the AIDDA approach, the researcher can conclude that the role of the organizational communication of the Islamic Student Association of the Unila Agricultural Commission, which is intended to form a positive cadre personality, is less effective. Based on the results of interviews with the three informants, they stated that the communication patterns that occurred as well as cadre training had been carried out well, but the reality showed the values of hedonism. Keywords: Organizational Communication, Positive Cadre Personality
Sosialisasi Strategi Digital Marketing pada UMKM di Desa Gisting Bawah : Studi Kasus Keripik Pisang Anggun Eny Inti Suryani; Nining Apriani; Salma Mahfuz; Reina Tri Deswita; Yuva Monica Sari; Sururuzaman Sururuzaman; Raden Indigo Zulto; Salman Lintang Firdaus; David Ardiyansyah; Rizky Kurniawan
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 2 No. 5 (2024): Oktober: MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v2i5.896

Abstract

This study examines how micro, small and medium enterprises (MSMEs) in Gisting Bawah Village, Tanggamus Regency, Lampung Province, use digital marketing strategies. The focus of the study is Anggun banana chips. The purpose of this study is to examine current digital marketing practices, identify problems and opportunities, and find ways to increase sales and expand market reach. Using an observation and interview approach, this study found that, although Anggun banana chips have growth potential due to their high-quality products and organized production processes, the company faces difficulties in creating consistent content and creating effective promotional strategies on the internet. This part of the study provides MSME owners with practical knowledge on how to create engaging content, optimize the use of social media, and use successful digital marketing strategies. This study shows that MSMEs such as Anggun banana chips can significantly increase their market visibility, strengthen customer relationships, and potentially increase their revenues by using the right digital marketing techniques. This study will add to the body of research on rural MSMEs using digital marketing and offer practical insights for similar businesses looking to improve their brand's digital presence.
Co-Authors Dani Setiawan David Ardiyansyah fadilah h Nining Apriani Raden Indigo Zulto Reina Tri Deswita Rizky Kurniawan Salma Mahfuz Salman Lintang Firdaus Sururuzaman Sururuzaman Yuva Monica Sari