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All Journal Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat La-Tahzan: Jurnal Pendidikan Islam
Salman Lintang Firdaus
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Health Professions Social Sciences Other

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Sosialisasi Strategi Digital Marketing pada UMKM di Desa Gisting Bawah : Studi Kasus Keripik Pisang Anggun Eny Inti Suryani; Nining Apriani; Salma Mahfuz; Reina Tri Deswita; Yuva Monica Sari; Sururuzaman Sururuzaman; Raden Indigo Zulto; Salman Lintang Firdaus; David Ardiyansyah; Rizky Kurniawan
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 2 No. 5 (2024): Oktober: MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v2i5.896

Abstract

This study examines how micro, small and medium enterprises (MSMEs) in Gisting Bawah Village, Tanggamus Regency, Lampung Province, use digital marketing strategies. The focus of the study is Anggun banana chips. The purpose of this study is to examine current digital marketing practices, identify problems and opportunities, and find ways to increase sales and expand market reach. Using an observation and interview approach, this study found that, although Anggun banana chips have growth potential due to their high-quality products and organized production processes, the company faces difficulties in creating consistent content and creating effective promotional strategies on the internet. This part of the study provides MSME owners with practical knowledge on how to create engaging content, optimize the use of social media, and use successful digital marketing strategies. This study shows that MSMEs such as Anggun banana chips can significantly increase their market visibility, strengthen customer relationships, and potentially increase their revenues by using the right digital marketing techniques. This study will add to the body of research on rural MSMEs using digital marketing and offer practical insights for similar businesses looking to improve their brand's digital presence.
Penerapan Model Pembelajaran Inquiry Based Learning pada Mata Pelajaran Al-Islam Untuk Meningkatkan Keterampilan Kognitif Siswa Kelas XII SMA Muhammadiyah 1 Bandar Lampung Salman Lintang Firdaus; Khoironi; Mashdaria Huwaina
La-Tahzan: Jurnal Pendidikan Islam Vol. 17 No. 1 (2025): La-Tahzan: Jurnal Pendidikan Islam
Publisher : Fakultas Ilmu Tarbiyah dan Keguruan, Institut Agama Islam Bakti Negara Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62490/latahzan.v17i1.1450

Abstract

The field of Islamic Studies can be said to be one of the compulsory fields of study in the Islamic, Muhammadiyah, and Arabic learning program, designed by the MPDM PNF or the Muhammadiyah Elementary and Secondary Education & Non-Formal Education Council, also known as ISMUBA. Islamic studies, similar to Islamic Religious Education, include the Qur'an and Hadith, Fiqh, Aqidah, Morals, and Islamic history. Islamic studies are taught to students with the aim of making them become individuals who are faithful, pious, and have good morals. Meanwhile, cognitive skills are a student's ability to think more deeply, conduct analysis, and solve problems logically. Meanwhile, the Inquiry Learning Model is a learning model that emphasizes students to find out and build their own knowledge. The method used in this study is a qualitative approach method in which data collection uses observation, interviews, and documentation. This study makes Islamic subject teachers and also grade XII students of SMA Muhammadiyah 1 Bandar Lampung as objects and data sources. There are steps in using the Inquiry-Based Learning model, namely: Orientation, formulating problems, formulating hypotheses, collecting data, testing hypotheses, and drawing conclusions. Students' cognitive skills include their abilities in knowledge, understanding, application, analysis, combining, and evaluating a problem or material being presented. The application of the Inquiry-Based Learning model during Al-Islam learning has significantly improved students' cognitive skills. Many students who previously only understood can now analyze and express their opinions.
Co-Authors David Ardiyansyah eny inti suryani Khoironi Mashdaria Huwaina Nining Apriani Raden Indigo Zulto Reina Tri Deswita Rizky Kurniawan Salma Mahfuz Sururuzaman Sururuzaman Yuva Monica Sari