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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Cellina Grace Rawung
Unsrat
Economics, Econometrics & Finance

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THE EFFECT OF HALAL LABEL, PRODUCT QUALITY, AND PRICE ON CONSUMER LOYALTY OF CHICKEN MEAT AT GOLDEN SUPERMARKET MANADO Cellina Grace Rawung; S. L. H. V. Joyce Lapian; Fitty Valdi Arie
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (368.378 KB) | DOI: 10.35794/emba.v11i1.45725

Abstract

Satisfaction of basic human needs today is one thing that must be met. Fulfillment is not just to receive or consume it, not even just to feel enough and so on, but nowadays there are consumers who are more concerned with other values ​​than just fulfilling them, such as values ​​related to religion.The purpose of this study was to determine the effect of halal label, product quality and price on consumer loyalty of chicken meat at Golden Supermarket Manado either simultaneously or partially on consumer loyalty. The type of research used is associative research with Multiple Linear Regression analysis method. The number of samples used is 100 respondents.The results showed that simultaneously and partially halal label, product quality and price affect consumer loyalty. The management can pay attention to the quality of the product to consumers so that in the future there will be an increase in consumer loyalty for meat ayang at Golden Supermarket Manado.   Keywords: halal label, product quality, price, consumer loyalty
Co-Authors Fitty Valdi Arie S. L. H. V. Joyce Lapian