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Factors Affecting Restaurants Selection In Coastal Area Of Tuminting Boulevard Ivan Quilo; S. L. H. V. Joyce Lapian; Shinta J. C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Many restaurant owners and family-owned businesses are increasingly looking forward to operating through this platform in order to increase sales. Hence, the online channels are frosting the foodservice sector in the country. They use the tools for market place in apps. But however, the group of family preferred to experience the restaurants have provide rather to use online services. This time the culinary place in coastal area is trending especially in Manado. The restaurant ready to open from day and night. Consumers freely to decide where they want to take lunch or dine-out according to the restaurant type. These restaurants are giving the sea view. The restaurant also supplies the menu in seafood, fast food, traditional food and etc. To full fill the consumer needs, restaurant provide some attributes like examples: WIFI, Air Conditioner (AC), parking lot, live music, VIP room, smoking area, photo spots, toilet and many more. Consumers are able to choose the seafood menu by their self. The culinary place in coastal area become favorite food place among the family, couples, teenagers and individuals if they want to eat with the landscape of the sea. The consumers can see location, missing clear information about the location, difficulties in reaching the distance etc. Restaurants that offer local products can respond to the expectations of the customers specially the view at Tuminting Boulevard. Keywords: marketing, restaurant selection, factors analysis

THE EFFECT OF HALAL LABEL, PRODUCT QUALITY, AND PRICE ON CONSUMER LOYALTY OF CHICKEN MEAT AT GOLDEN SUPERMARKET MANADO Cellina Grace Rawung; S. L. H. V. Joyce Lapian; Fitty Valdi Arie
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Satisfaction of basic human needs today is one thing that must be met. Fulfillment is not just to receive or consume it, not even just to feel enough and so on, but nowadays there are consumers who are more concerned with other values than just fulfilling them, such as values related to religion.The purpose of this study was to determine the effect of halal label, product quality and price on consumer loyalty of chicken meat at Golden Supermarket Manado either simultaneously or partially on consumer loyalty. The type of research used is associative research with Multiple Linear Regression analysis method. The number of samples used is 100 respondents.The results showed that simultaneously and partially halal label, product quality and price affect consumer loyalty. The management can pay attention to the quality of the product to consumers so that in the future there will be an increase in consumer loyalty for meat ayang at Golden Supermarket Manado. Keywords: halal label, product quality, price, consumer loyalty

PENGARUH DAYA TARIK WISATA DAN FASILITAS TERHADAP KEPUTUSAN BERKUNJUNG PADA OBJEK WISATA BUKIT KASIH KANONANG Posumah Yire Chelsea Poli; S. L. H. V. Joyce Lapian; Sjendry S. R. Loindong
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Keputusan berkunjung merupakan faktor penting untuk melihat eksistensi suatu objek wisata dimata masyarakat yang merupakan pengunjung. Tujuan dari Penelitian ini adalah untuk menganalisis Pengaruh Daya Tarik Wisata Dan Fasilitas Terhadap Keputusan Berkunjung Pada Objek Wisata Bukit Kasih Kanonang. Penelitian ini menggunakan pendekatan asosiatif. Populasi pada penelitian ini adalah wisatawan yang pernah mengunjungi Objerk Wisata Bukit Kasih Kanonang. Teknik pengumpulan data menggunakan kuesioner. Teknik penentuan sampel menggunakan pendapat Roscoe dimana jumlah kuesioner yang dibagikan sebanyak 100 buah kuesioner dengan asumsi jika kuesioner terisi lebih dari 40 maka data bisa dilanjutkan untuk diolah. Jumlah sampel yang diperoleh sebanyak 100 orang responden. Hasil penelitian menunjukan Daya tarik wisata dan fasilitas secara simultan berpengaruh signifikan terhadap Keputusan Berkunjung adaobjek wisata Bukit Kasih Kanonang. Daya tarik wisata secara parsial berpengaruh positif tidak signifikan terhadap keputusan berkunjung objek wisata Bukit Kasih Kanonang. Fasilitas secara parsial berpengaruh positif signifikan terhadap keputusan berkunjung objek wisata Bukit Kasih Kanonang. Saran yang dapat diberikan adalah PT. Telkom Akses Kotamobagu sebaiknya semakin memperhatikan variabel kualitas pelayanan dengan memperbaiki pelayanan dan penyaluran informasi kepada pelanggan melalui pegawai yang ada. Kata Kunci: daya tarik wisata, fasilitas, keputusan berkunjung

THE EFFECT OF PSYCHOLOGICAL FACTORS TOWARDS CONSUMER PURCHASE DECISION OF NETFLIX IN PANDEMIC ERA Moralos Kalangi; S. L. H. V. Joyce Lapian; Fitty Valdi Arie
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 3 (2023): JE. VOL. 11 No. 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i3.49708

Successful companies influence consumer buying decisions to market their products effectively and maximize sales. The purpose of this study is to determine the effect of psychological factors towards consumer purchase decision of Netflix in pandemic era. This study uses a quantitative approach. Technique analysis using multiple linear regression. The results showed that perception, motivation, learning, attitude and confidence together or simultaneously have a significant effect on consumer purchasing decisions of Netflix users at the Faculty of Economics and Business Unsrat. Perception, learning and attitude partially has no significant effect on purchasing decisions of Netflix users at the Faculty of Economics and Business Unsrat. Motivation and confidence partially have a significant effect on purchasing decisions of Netflix users at the Faculty of Economics and Business Unsrat. Companies need to consider their perceptions, learnings, or attitudes to improve their purchasing decisions. Keywords: perception, learning, attitude, motivation and confidence

THE INFLUENCE OF ROLE AMBIGUITY, ROLE CONFLICT, AND ROLE OVERLOAD ON EMPLOYEE CYBERLOAFING BEHAVIOR AT PT. UNITED TRACTORS, TBK MANADO BRANCH Pricilia Natasha Kiroh; S. L. H. V. Joyce Lapian; Maria V. J. Tielung
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Employees that engage in cyberloafing avoid work stressors is by exploiting modern technologies, such internet. Work stressors are stress triggers, and workers engage in cyberloafing to avoid stress. This research was conducted to determine the influence of role ambiguity, role conflict, and role overload on employee cyberloafing behavior at PT. United Tractors, Tbk Manado Branch. This research uses a quantitative method with a questionnaire used to collect the data, Multiple Linear Regression as the tool of analysis, and 30 employees as the sample. The research results show that role ambiguity does not influence employee cyberloafing behavior, role conflict does not influence employee cyberloafing behavior, and role overload also does not influence employee cyberloafing behavior. Based on the results, it is recommended that the company and its employees can increase and maintain their understanding of responsibility for their current positions, employees can balance their duties and responsibilities as employees, and even more so pay attention to the deadline for completing tasks at work. Keywords: role ambiguity, role conflict, role overload, cyberloafing

PENGARUH KEPERCAYAAN MEREK DAN PERSEPSI KUALITAS TERHADAP LOYALITAS MEREK (STUDI PADA KONSUMEN PENGGUNA PROVIDER KARTU TELEKOMUNIKASI TRI DI MANADO) Angelina Walean; S. L. H. V. Joyce Lapian; Djurwati Soepeno
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i01.53678

Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaan merek dan persepsi kualitas terhadap loyalitas merek pada brand tri baik secara simultan maupun parsial. Penelitian ini menggunakan metode asosiatif dengan sampel sebanyak 100 responden dan menggunakan teknik Accidental Sampling. Teknik pengumpulan data menggunakan angket. Analisis data statistik menggunakan analisis regresi linier berganda, uji hipotesis menggunakan uji F dan T. Hasil penelitian menunjukkan bahwa, secara simultan Kepercayaan Merek dan Persepsi Kualitas berpengaruh terhadap Loyalitas Merek provider Tri di Manado. Secara parsial Kepercayaan Merek dan Persepsi Kualitas berpengaruh positif dan signifikan terhadap Loyalitas Merek provider Tri di Manado. Berdasarkan hasil penelitian ini kepercayaan merek dan persepsi kualitas memiliki tingkat hubungan yang kuat terhadap loyalitas merek, sehingga kebijakan yang di ambil oleh perusahaan dengan mempertimbangkan kepercayaan merek dan persepsi kualitas dapat meningkatkan loyaltias merek dengan signifikan.

FAKTOR – FAKTOR STORE ENVIRONMENT PEMBENTUK STORE IMAGE DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN KOPI PADA GERAI KOPI REVAMP DI KOTA TOMOHON Gabriel Worang; S. L. H. V. Joyce Lapian; Raymond Ch. Kawet
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i01.53711

Tujuan penelitian ini adalah untuk mengetahui faktor desain interior, iluminasi, suasana, musik, aroma merupakan faktor store environment yang membentuk Store Image dan untuk mengetahui pengaruh Store Image terhadap keputusan pembelian minuman kopi di gerai kopi Revamp Tomohon. Jenis penelitian ini adalah jenis penelitian asosiatif dengan Teknik pengumpulan data menggunakan kuisioner penelitian. Teknik analisis data dalam penelitian ini menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa (1) Desain interior sebagai faktor store environment pembentuk store image berpengaruh signifikan terhadap Keputusan Pembelian kopi pada Gerai Kopi Revamp di Kota Tomohon, (2) Pencahayaan sebagai faktor store environment pembentuk store image berpengaruh signifikan terhadap Keputusan Pembelian kopi pada Gerai Kopi Revamp di Kota Tomohon, (3) Suasana sebagai faktor store environment pembentuk store image berpengaruh signifikan terhadap Keputusan Pembelian kopi pada Gerai Kopi Revamp di Kota Tomohon, (4) Musik sebagai faktor store environment pembentuk store image berpengaruh signifikan terhadap Keputusan Pembelian kopi pada Gerai Kopi Revamp di Kota Tomohon, (5) Aroma sebagai faktor store environment pembentuk store image berpengaruh signifikan terhadap Keputusan Pembelian kopi pada Gerai Kopi Revamp di Kota Tomohon dan (6) Desain interior, Penerangan, suasana, musik dan aroma secara bersama-berpengaruh signifikan terhadap Keputusan Pembelian kopi pada Gerai Kopi Revamp di Kota Tomohon Kata Kunci: Store Environment, Store Image, Keputusan Pembelian

THE EFFECT OF HEDONIC SHOPPING VALUE AND BEAUTY INFLUENCER IN TIKTOK TOWARDS IMPULSE BUYING AMONG TIKTOK USERS IN MANADO Kerin Tifany Saselah; S. L. H. V. Joyce Lapian; Emilia M. Gunawan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i01.54182

Social media is becoming a tool for more intense, convenient, and innovative business-customer interactions, the phenomenon of impulse buying has become widespread. Tiktok as social media has a lot of impact on society including in terms of shopping. This study was conducted with the aim of determining the effect of hedonic shopping value and beauty influencers on impulse purchases. This type of research is descriptive quantitative, which is a study that aims to explain an empirical phenomenon accompanied by statistical data, characteristics and relationships between variables whose data collection techniques use questionnaires and literature studies. Data collection in this study was carried out through distributing questionnaires using a Likert scale. The sample in this study were people in Manado city totalling 116 respondents. The method used in data collection is purposive sampling. The analysis technique uses multiple linear regression analysis with the help of the SPSS 29 program. The results of this study indicate that the Hedonic Shopping Value variable has a positive and significant effect on the impulse buying variable and the beauty influencer variable also has a positive and significant effect on the impulse buying variable, both independent variables, namely hedonic shopping value and beauty influencers simultaneously affect impulse buying. Keyword: Hedonic Shopping Value, Beauty Influencer, Impulse Buying

PENGARUH STRESS KERJA, BEBAN KERJA DAN LINGKUNGAN KERJA TERHADAP EFEKTIVITAS KERJA KARYAWAN PADA PT. CLANTHY MITRA GAS BITUNG Andriy Karundeng; S. L. H. V. Joyce Lapian; Yantje Uhing
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 2 (2024): JE. Vol. 12 No 2
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i2.55110

Abstrak: Penelitian ini bertujuan untuk mengeksplorasi dampak stres dalam efektivitas kerja, tingkat beban kerja yang dialami oleh karyawan, serta faktor-faktor lingkungan kerja terhadap hasil efektivitas kerja mereka. Metode penelitian ini bersifat kuantitatif, melibatkan partisipasi 42 karyawan PT. Clanthy Mitra Gas Bitung. Penentuan sampel dilakukan melalui pendekatan teknik non-probabilitas dengan penggunaan kategori sampling jenuh. Pengumpulan data dilaksanakan melalui pengisian kuesioner, yang kemudian dianalisis menggunakan analisis regresi linier berganda, dengan perangkat lunak SPSS digunakan sebagai alat bantu analisis. Hasil penelitian ini mencerminkan temuan berikut: (1) Stres kerja dan beban kerja tidak memberikan pengaruh yang signifikan terhadap efektivitas kerja karyawan, sementara lingkungan kerja memiliki pengaruh yang signifikan terhadap efektivitas kerja karyawan di PT. Clanthy Mitra Gas Bitung, (2) Terdapat pengaruh yang signifikan antara stres kerja dan efektivitas kerja karyawan, (3) Terdapat hubungan yang signifikan antara beban kerja dan efektivitas kerja karyawan, (4) Faktor lingkungan kerja juga memengaruhi efektivitas kerja karyawan. Penelitian ini diharapkan dapat memberikan wawasan yang berharga, kontribusi berpikir, dan solusi alternatif bagi perusahaan atau organisasi dalam menangani isu-isu stres kerja, beban kerja, dan kondisi lingkungan kerja yang berpotensi untuk meningkatkan efektivitas kerja karyawan, sehingga dapat mendukung pencapaian tujuan organisasi. Kata Kunci: Stres Kerja, Beban Kerja, Lingkungan Kerja, Efektivitas Kerja.

THE IMPACT OF EXPERIENTIAL MARKETING ON CUSTOMER LOYALTY AT R-ZONE CAFÉ Sumilat, Kezia Rahel Natasha; S. L. H. V. Joyce Lapian; Merinda H. C. Pandowo
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 03 (2024): JE. Vol. 12 No 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i03.58081

In winning business competition, a marketer must have a competitive advantage or differentiator in order to continue to survive on the products they offer. Researcher conducted this research through Qualitative methods by In-depth Interview to find out how the 5 aspects of Experiential Marketing impacted the Loyalty of Customers at R-Zone Café. The sample size of this study was 20 informants who visit R-Zone Café. Informants are female and male with range age of 17-35. The result in this study indicates that out of 5 aspects of experiential marketing Sense, Feel, Think, and Relate have the most impact for the customer to make repurchase. All 5 aspects of experiential marketing also have positive impact for the customers to being committed to the brand and have positive impact for the customer to recommend the café. Keyword: Experiential Marketing, Customer Loyalty

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