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All Journal Magisma: Jurnal Ilmiah Ekonomi dan Bisnis AMMA : Jurnal Pengabdian Masyarakat Jurnal REKOMEN (Riset Ekonomi Manajemen)
Dina Kharisma
Universitas Semarang
Humanities Chemistry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences Other

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Journal : Magisma: Jurnal Ilmiah Ekonomi dan Bisnis

 1 
PENERAPAN STRATEGI BAURAN PEMASARAN USAHA PADA WINGKO BABAT PAK SUGITO DI MERBAU - BANYUMANIK Dina Kharisma; Evi Evi
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v11i1.273

Abstract

Abstract : UMKM are one of the important pillars in the national economic sector. UMKM need to be boosted again after the Covid-19 pandemic. One of the things that can be done to encourage the rise of UMKM is by digitizing marketing. The more workers, the greater the number of jobs created. So that UMKM, workers can return to normal and the economy starts to improve. This study aims to determine the marketing mix applied by Wingko Tripe producers. This study used descriptive analysis, interview and observation data collection techniques, and purposive sampling techniques. There are 3 samples in this study (respondents) who are business owners of Wingko Tripe, consumers, and the research team
Strategi Pemasaran Untuk Meningkatkan Penjualan UMKM Tas Zamano Di Kebonharjo Dina Kharisma; Nining Hidayah; Mohammad Iqbal
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v11i2.319

Abstract

UMKM are one of the important pillars in the national economic sector. UMKM need to be pushed back after the Covid-19 pandemic. One of the things that can be done to encourage the rise of UMKM is by digitizing marketing and product innovation. This study aims to determine the factors that decreased sales and marketing strategies that were implemented, how to deal with the obstacles that occurred, weaknesses and obstacles in Zamato bags. This study used descriptive analysis, interview and observation data collection techniques, and purposive sampling technique. There are 5 samples in this study (respondents) who are business owners, consumers, employees, and the research team
Co-Authors C. Tri Widiastuti - Elisa Teguh Prasetyani Evi Evi Fariha Azzahra Mohammad Iqbal Nasyya Kumalarahmadani Nining Hidayah Widiastuti, C. Tri