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All Journal Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya LITE: Jurnal Bahasa, Sastra, dan Budaya Kajian Linguistik dan Sastra Journal of Language and Literature CaLLs : Journal of Culture, Arts, Literature, and Linguistics Language Literacy: Journal of Linguistics, Literature, and Language Teaching Semiotika Metahumaniora PROJECT (Professional Journal of English Education) Salasika Linguistics Initiative East Asian Review Jurnalistrendi: Jurnal Linguistik, Sastra dan Pendidikan
Wiwik Retno Handayani
Universitas Gadjah Mada
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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A critical reflection on masculine language in Coates’ theory: A case study of female leaders’ speech in Indonesia Libra Dui Putra; Daru Winarti; Wiwik Retno Handayani; Randi Saputra; Silvia Marni; Kamruzzman Khandoker
Linguistics Initiative Vol. 6 No. 1 (2026)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27753719.61397

Abstract

This study conducts a critical examination of masculine language features used by female leaders in the public sphere in Indonesia. Based on Coates' (2015) theory of masculinity, this research aims to analyze three main features of masculine language: swearing and taboo language, commands and directives, and questions. The method employed is a qualitative approach based on narrative and content analysis, with secondary data derived from speeches found on relevant YouTube channels. The use of swearing and taboo language serves to assert their dominance in certain situations, while the use of commands and directives demonstrates control and authority. Additionally, rhetorical questions, often associated with masculinity, are used to challenge rigid gender norms. This study shows that masculine language features are not exclusive to men but can also be utilized by women. This research opens new space for discussions about dynamic linguistic identities in social life, particularly in the context of female leadership.
Variasi Kata Sapaan Berdasarkan Gender dalam Konten Promosi Produk Perawatan Kulit di Tiktok Rahmawati Rahmawati; Wiwik Retno Handayani
JURNALISTRENDI : JURNAL LINGUISTIK, SASTRA, DAN PENDIDIKAN Vol 10 No 1 (2025)
Publisher : Universitas Nahdlatul Wathan Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jurnalistrendi.v10i1.2244

Abstract

ABSTRAK Variasi kata sapaan mencerminkan heterogenitas komunitas tutur. Variasi kata sapaan dapat mengalami perubahan dan pergeseran. Penelitian ini bertujuan untuk mendeskripsikan bentuk, faktor, dan fungsi kata sapaan berdasarkan perspektif gender dalam konten promosi produk perawatan kulit di TikTok. Penelitian ini menggunakan pendekatan deskriptif kualitatif dan linguistik korpus. Data dalam penelitian ini adalah tuturan penjual produk perawatan kulit yang bersumber dari akun TikTok Kahf dan Scarlett Whitening dalam kurun waktu satu tahun terakhir. Secara spesifik, jumlah data tuturan penutur laki-laki yang bersumber dari akun TikTok Kahf berjumlah 168 konten video dan data tuturan penutur perempuan yang bersumber dari akun TikTok Scarlett berjumlah 226 konten video. Data tersebut diolah dengan menggunakan perangkat lunak AntConc 4.2.4. Ada tiga temuan utama dalam penelitian ini. Pertama, penelitian ini menunjukkan bahwa laki-laki dan perempuan lebih banyak menggunakan kata sapaan berupa kata ganti. Perbedaannya, laki-laki cenderung menggunakan variasi kata sapaan yang berbasis gender, seperti bro. Sementara itu, wanita cenderung menggunakan kata sapaan yang bersifat uniseks, seperti guys. Kedua, variasi istilah sapaan dipengaruhi oleh berbagai faktor, seperti: (1) jenis produk perawatan kulit, (2) identifikasi mitra tutur yang terbatas, dan (3) upaya kesopanan dan membangun keakraban. Terakhir, fungsi penggunaan istilah sapaan adalah untuk: (1) keakraban atau membangun hubungan emosional, (2) penghormatan, dan (3) identifikasi mitra tutur. Kata Kunci: bahasa dan gender, kata sapaan, linguistik korpus, TikTok, variasi bahasa
Gender-Based Food Stereotypes in MasterChef Australia’s Dessert Naming: A Socio-Onomastic Corpus Analysis Safira Rizky Amanda GP; Wiwik Retno Handayani
Lensa: Kajian Kebahasaan, Kesusastraan, dan Budaya Vol 15, No 1 (2025)
Publisher : Fakultas Ilmu Pendidikan dan Humaniora (FIPH), Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/lensa.15.1.2025.158-173

Abstract

This study explores how gender identity is encoded through word formation in culinary naming, focusing on dessert names from Season 14 of MasterChef Australia. Employing a socio-onomastic and corpus-based mixed-method approach, the study analyzes linguistic patterns in the naming of desserts by male and female contestants across 51 episodes. Results indicate that nouns were the most dominant word class, with compounding, borrowing, multiple processes, and nonce formations being the main word formation techniques. Male contestants predominantly favored compounding with emotional or narrative elements, while female contestants employed more complex, ingredient-based structures using multiple processes. These linguistic strategies not only reflect individual creativity but also reveal patterns shaped by gender norms. This study contributes to discussions on language, identity, and culinary culture, offering insights into how gendered discourse is encoded in naming practices within popular media.
Co-Authors Daru Winarti Fatonah, Astri Amaliah Hapsari, Untari Widi Kamruzzman Khandoker Kurniawati, Sonia Libra Dui Putra Mad Yahya Nilasari, Nindita Rahmawati Rahmawati Randi Saputra Safira Rizky Amanda GP Silvia Marni Siti Sulistiyarini Susetyaningsih, Ririn Susetyaningsih, Ririn Tofan Dwi Hardjanto Yuki Priliani Putri