Garuda - Garba Rujukan Digital

KONTRIBUSI FINTECH DALAM MENINGKATKAN KEUANGAN INKLUSIF PADA PERTANIAN (Studi Analisis Melalui Pendekatan Keuangan Syariah Dengan Situs Peer To Peer Lending Pada Pertanian Di Indonesia) Fitriani, Hanik
El-Barka: Journal of Islamic Economics and Business Vol 1, No 1 (2018)
Publisher : IAIN Ponorogo

Abstract: Currently the development of technology is growing very rapidly and has entered into all sectors, including the financial sector. With the technology to the financial sector, it is slowly transforming the financial industry into the digital era. The combination of Financial Technique (Fintech) with financial institutions, especially sharia financial institutions, is considered to increase financial inclusiveness in agriculture. Inclusion is a situation where the public is not aware of access to digital finance.The emergence of problems in the first agricultural sector due to lack of land, secondly due to lack of farmer capital and thirdly due to lack of land processors made modernization of technology create agricultural financial technology as an alternative to increase financial inclusion in agriculture.The use of fintech agro in Indonesia is felt to be lacking because of constraints such as lack of literacy to the community, poorly trained human resources, lack of legislation and lack of network access to remote villages. Financial inclusion can increase with the support of the government to improve supporting facilities and infrastructure for the use of fintech agro in Indonesia. الملخص: في الوقت الحالي ينمو تطوير التكنولوجيا بسرعة كبيرة وقد دخل في جميع القطاعات، بما في ذلك القطاع المالي. ومع دخول التكنولوجيا إلى القطاع المالي، فإنها تحول الصناعة المالية إلى العصر الرقمي. ويشعر مزيج من التقنية المالية مع المؤسسات المالية، وخاصة المؤسسات المالية الشرعية، تزيد التمويل في مجال الزراعة. ظهور مشاكل في القطاع الزراعي الأول بسبب عدم وجود الأراضي، وثانياً بسبب نقص رأس المال الفلاحي، وثالثاً بسبب عدم وجود معالجي الأراضي، أدى تحديث التكنولوجيا إلى خلق التكنولوجيا الزراعية المالية كبديل لزيادة الشمول المالي في الزراعة. ومن المعتقد أن استخدام التكنولوجيا الزراعية في إندونيسيا يفتقر إلى القيود بسبب الافتقار إلى معرفة القراءة والكتابة لدى المجتمع، والموارد البشرية المدربة تدريجيًا، وعدم وجود تشريعات، وعدم الوصول إلى الشبكة إلى القرى النائية. يمكن أن يزيد الإدماج المالي بدعم من الحكومة لتحسين المرافق الداعمة والبنية التحتية لاستخدام التكنولوجيا الزراعية في إندونيسيا. Abstrak: Saat ini perkembangan teknologi berkembang sangat pesat dan telah masuk ke semua sector, diantaranya adalah sektor keuangan. Dengan masuknya teknologi ke sector keungan, maka secara perlahan mengubah industry keuangan ke era digital. Perpaduan antara Financial Technlogi (Fintech) dengan lembaga keuangan khususnya lembaga keuangan syariah dirasa dapat meningkatkan inklusif keuangan pada bidang pertanian. Inklusi adalah sebuah keadaan di mana masyarakat kurang paham terhadap akses keuangan digital.Munculnya permasalahan pada bidang pertanian pertama karena kurangnya lahan, kedua karena kurangya modal petani dan ketiga karena kurangnya pengolah lahan membuat modernisasi teknologi menciptakan teknologi financial agro pertanian sebagai alternative meningkatkan inklusi keuangan pada bidang pertanian.Penggunan fintech agro di Indonesia dirasa masih kurang karena adanya kendala seperti kurangnya literasi kepada masyarakat, Sumber daya manusia yang kurang dibina, peraturan perundang-undangan yang kurang dan kurangnya akses jaringan ke dalam pelosok desa. Inklusi keuangan bisa meningkat dengan adanya dukungan dari pemerintah guna peningkatan sarana dan prasarana penunjang untuk penggunaan fintech agro di Indonesia.

Implikasi Cryptocurrency Bitcoin Terhadap Konsistensi Regulasi Keuangan Dalam Perspektif Islam Hanik Fitriani
ACTIVA: Jurnal Ekonomi Syariah Vol 1 No 1 (2018): April
Publisher : LP3M STITNU Al Hikmah Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Along with the development of online transactions, helped change the payment method. Online transaction payments do not only use nominal amounts of money, but use a virtual money-shaped payment alternative called bitcoin. Bitcoin is one of the few digital currencies that originally appeared in 2009 which was introduced by Satoshi Nakamoto based on cryptography. Bitcoin uses peer-to-peer and open source technology. The appearance of bitcoin is considered to threaten the stability of financial regulation because Bank Indonesia has not regulated and made the policy of bitcoin movement. In addition, bitcoin also has some elements that are contrary to Islam so in practice bitcoin users should pay attention to several aspects. Bitcoin implications on financial regulation in Indonesia are the transactions that are conducted will lead to the potential of illegal transactions such as money laundering because it contains high speculation. In the absence of an authority that controls bitcoin, bitcoin users should be careful to avoid major losses. The government should immediately create a policy and legal umbrella so that bitcoin users are not harmed. Shari'a mad} bitcoin bit is greater than its first since the first, bitcoin has a volatile value. Second: Contains element of speculation, third: money must have underlaying assets to serve as the basis of the transaction, fourth: big systemic risk.

Pemahaman PNS Lulusan Pondok Pesantren Tentang Kewajiban Zakat Profesi Perspektif Sosiologi Pengetahuan Hanik Fitriani
Muslim Heritage Vol 1, No 1 (2016): Muslim Heritage
Publisher : IAIN Ponorogo

Abstract: The idea of profession alms is a relatively novelty in Indonesian Islamic societies. In Indonesia, the government officials who are graduates of boarding school really know that the Koran, Hadith, and religious textbooks, which they have learned, do not require profession alms. So they consider profession alms as an unknown duty in Islam. But in reality, the profession alms has been charged by the government to them directly deducted monthly from their salaries. This study examines the attitude of government employees who are graduates of the boarding school on the obligations of profession alms with the main question “why they finally fulfill alms profession”. The answers will be sought with the perspective of the sociology of knowledge. This perspective is used to reveal which human knowledge is most decisive for his actions. This research has resulted in findings, using the Karl Mannheim’s relationism theory, that the subordination of government employees graduated from boarding school to to pay profession alms is dominated by power relation. Here knowledge has been used as instrument of power to determine a rule that must effectively apply.Abstrak: Zakat profesi merupakan wacana baru yang berkembang di masyarakat. Para pegawai negeri sipil (PNS) lulusan pondok pesantren memahami bahwa kewajiban zakat profesi tidak dibahas dalam al-Qur’an, Hadith, dan literatur salaf. Dalam konteks ini, peraturan pemerintah yang menetapan kadar zakat profesi sebesar 2,5%, yang langsung dipotongkan dari gaji PNS setiap bulannya, mendapat tanggapan kontroversial dari sebagian kalangan PNS lulusan pondok pesantren karena belum menemukan dasar yang kuat. Penelitian ini akan mengkaji terkait pandangan PNS lulusan Pondok pesantren mengenai kewajiban zakat profesi, serta landasan PNS tersebut dalam menjalankan kewajiban membayar zakat profesi. Penelitian ini menghasilkan temuan, Pertama, PNS lulusan pondok pesantren menganggap bahwa relasionisme antara PNS lulusan pondok pesantren merupakan implementasi konsep relasionisme Karl Mannheim, buktinya bahwa pengetahuan tentang zakat profesi dimunculkan oleh pemerintah sebagai penguasa. Kedua, Dasar ketundukan PNS lulusan pondok pesantren tetap patuh membayar zakat profesi didominasi oleh relasi kekuasaan dan pengetahuan, pemerintah yang memiliki kekuasaan memiliki kekuatan untuk mengikat PNS sebagai masyarakat. Pengetahuan sebagai alat yang digunakan oleh kekuasaan untuk menentukan sebuah peraturan yang harus dipatuhi oleh masyarakat.

Proyeksi Potensi Pengembangan Pariwisata Perhotelan Dengan Konsep Syariah Hanik Fitriani
Muslim Heritage Vol 3, No 1 (2018): Muslim Heritage
Publisher : IAIN Ponorogo

Abstract: The Islamic-based economic sector has recently increased significantly. It includes culinary, Islamic finance, insurance, fashion, cosmetics, pharmaceutical, entertainment, and tourism sectors. They occupy the concept of halal in every its product. One of the economic sector of Islam which has growth significantly is lifestyle products in the syariah tourism sector. The tourism business is certainly very closely related to the accommodation business, particularly the hospitality commerce. This study aims to scrutinize the projection of Tourism Potential Development which applied Sharia concepts in Indonesia. The results of this present study indicates that: firstly, sharia hotels is an accommodation service adheres to the principles of Islamic teaching guidelines. Secondly, `some authorities stated that the development of sharia hotels in Indonesia is still dawdling, although the Indonesian Ulema Council (MUI) has issued requirement standard for syariah labeling to the hospitality business. However, the form and stage for management of this sharia system is still uncertain. As a result, many sharia hotel businessmen are intended to implement their own concept and do not legalize it. This lead to the low quality of management. It is suggested that sharia hotels should be supported by such Sharia Supervisory Board.Abstrak: Sektor ekonomi berbasis Islam akhir-akhir ini meningkat secara signifikan, Sektor tersebut diantaranya kuliner, keuangan Islam, industri asuransi, fashion, kosmetik, farmasi, hiburan, dan pariwisata. Dimana keseluruhan sektor itu mengusung konsep halal dalam setiap produknya. Sektor ekonomi Islam yang telah mengalami pertumbuhan yang signifikan dalam produk lifestyle di sektor pariwisata adalah pariwisata syariah. Industri pariwisata tentunya sangat berhubungan erat dengan bisnis akomodasi, khususnya bisnis perhotelan. Penelitian ini bertujuan menelaah tentang Proyeksi Potensi Pengembangan Pariwisata Perhotelan Dengan Konsep Syariah Di Indonesia. Hasil penelitian ini menunjukkan bahwa: pertama, hotel syariah merupakan suatu jasa akomodasi yang beroperasi dan menganut prinsip- prinsip pedoman ajaran Islam. Kedua, menurut penulis perkembangan hotel syariah di Indonesia masih terlalu lambat bahkan dapat dikatakan stagnan, meskipun Majelis Ulama Indonesia (MUI) telah mengeluarkan standarisasi label syariah kepada bisnis perhotelan, namun bentuk dan tahapan pengurusan format syariah ini masih belum jelas adanya. Dampaknya, banyak pebisnis hotel syariah yang lebih mengimplementasikan konsep hotel syariah mereka dengan berdasarkan aturan-aturan Islam, dan tidak melegalkan bisnis mereka sehingga kualitas pengelolaan dan pengoperasiaannya kadang masih belum maksimal oleh karena itu, hotel syariah sebaiknya didukung oleh semacam Dewan Pengawasan Syariah (DPS).

Proyeksi Potensi Pengembangan Pariwisata Perhotelan Dengan Konsep Syariah Hanik Fitriani
Muslim Heritage Vol 3, No 1 (2018): Muslim Heritage
Publisher : IAIN Ponorogo

Abstract: The Islamic-based economic sector has recently increased significantly. It includes culinary, Islamic finance, insurance, fashion, cosmetics, pharmaceutical, entertainment, and tourism sectors. They occupy the concept of halal in every its product. One of the economic sector of Islam which has growth significantly is lifestyle products in the syariah tourism sector. The tourism business is certainly very closely related to the accommodation business, particularly the hospitality commerce. This study aims to scrutinize the projection of Tourism Potential Development which applied Sharia concepts in Indonesia. The results of this present study indicates that: firstly, sharia hotels is an accommodation service adheres to the principles of Islamic teaching guidelines. Secondly, `some authorities stated that the development of sharia hotels in Indonesia is still dawdling, although the Indonesian Ulema Council (MUI) has issued requirement standard for syariah labeling to the hospitality business. However, the form and stage for management of this sharia system is still uncertain. As a result, many sharia hotel businessmen are intended to implement their own concept and do not legalize it. This lead to the low quality of management. It is suggested that sharia hotels should be supported by such Sharia Supervisory Board.Abstrak: Sektor ekonomi berbasis Islam akhir-akhir ini meningkat secara signifikan, Sektor tersebut diantaranya kuliner, keuangan Islam, industri asuransi, fashion, kosmetik, farmasi, hiburan, dan pariwisata. Dimana keseluruhan sektor itu mengusung konsep halal dalam setiap produknya. Sektor ekonomi Islam yang telah mengalami pertumbuhan yang signifikan dalam produk lifestyle di sektor pariwisata adalah pariwisata syariah. Industri pariwisata tentunya sangat berhubungan erat dengan bisnis akomodasi, khususnya bisnis perhotelan. Penelitian ini bertujuan menelaah tentang Proyeksi Potensi Pengembangan Pariwisata Perhotelan Dengan Konsep Syariah Di Indonesia. Hasil penelitian ini menunjukkan bahwa: pertama, hotel syariah merupakan suatu jasa akomodasi yang beroperasi dan menganut prinsip- prinsip pedoman ajaran Islam. Kedua, menurut penulis perkembangan hotel syariah di Indonesia masih terlalu lambat bahkan dapat dikatakan stagnan, meskipun Majelis Ulama Indonesia (MUI) telah mengeluarkan standarisasi label syariah kepada bisnis perhotelan, namun bentuk dan tahapan pengurusan format syariah ini masih belum jelas adanya. Dampaknya, banyak pebisnis hotel syariah yang lebih mengimplementasikan konsep hotel syariah mereka dengan berdasarkan aturan-aturan Islam, dan tidak melegalkan bisnis mereka sehingga kualitas pengelolaan dan pengoperasiaannya kadang masih belum maksimal oleh karena itu, hotel syariah sebaiknya didukung oleh semacam Dewan Pengawasan Syariah (DPS).

Pemahaman PNS Lulusan Pondok Pesantren Tentang Kewajiban Zakat Profesi Perspektif Sosiologi Pengetahuan Hanik Fitriani
Muslim Heritage Vol 1, No 1 (2016): Muslim Heritage
Publisher : IAIN Ponorogo

Abstract: The idea of profession alms is a relatively novelty in Indonesian Islamic societies. In Indonesia, the government officials who are graduates of boarding school really know that the Koran, Hadith, and religious textbooks, which they have learned, do not require profession alms. So they consider profession alms as an unknown duty in Islam. But in reality, the profession alms has been charged by the government to them directly deducted monthly from their salaries. This study examines the attitude of government employees who are graduates of the boarding school on the obligations of profession alms with the main question “why they finally fulfill alms profession”. The answers will be sought with the perspective of the sociology of knowledge. This perspective is used to reveal which human knowledge is most decisive for his actions. This research has resulted in findings, using the Karl Mannheim’s relationism theory, that the subordination of government employees graduated from boarding school to to pay profession alms is dominated by power relation. Here knowledge has been used as instrument of power to determine a rule that must effectively apply.Abstrak: Zakat profesi merupakan wacana baru yang berkembang di masyarakat. Para pegawai negeri sipil (PNS) lulusan pondok pesantren memahami bahwa kewajiban zakat profesi tidak dibahas dalam al-Qur’an, Hadith, dan literatur salaf. Dalam konteks ini, peraturan pemerintah yang menetapan kadar zakat profesi sebesar 2,5%, yang langsung dipotongkan dari gaji PNS setiap bulannya, mendapat tanggapan kontroversial dari sebagian kalangan PNS lulusan pondok pesantren karena belum menemukan dasar yang kuat. Penelitian ini akan mengkaji terkait pandangan PNS lulusan Pondok pesantren mengenai kewajiban zakat profesi, serta landasan PNS tersebut dalam menjalankan kewajiban membayar zakat profesi. Penelitian ini menghasilkan temuan, Pertama, PNS lulusan pondok pesantren menganggap bahwa relasionisme antara PNS lulusan pondok pesantren merupakan implementasi konsep relasionisme Karl Mannheim, buktinya bahwa pengetahuan tentang zakat profesi dimunculkan oleh pemerintah sebagai penguasa. Kedua, Dasar ketundukan PNS lulusan pondok pesantren tetap patuh membayar zakat profesi didominasi oleh relasi kekuasaan dan pengetahuan, pemerintah yang memiliki kekuasaan memiliki kekuatan untuk mengikat PNS sebagai masyarakat. Pengetahuan sebagai alat yang digunakan oleh kekuasaan untuk menentukan sebuah peraturan yang harus dipatuhi oleh masyarakat.

Efektivitas Program Bantuan Pangan Non Tunai Dalam Pengentasan Kemiskinan Di Kabupaten Ponorogo Putri Rahayu; Hanik Fitriani
Niqosiya: Journal of Economics and Business Research Vol. 3 No. 1 (2023): Januari-Juni 2023
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/niqosiya.v3i1.1758

Poverty is the inability of individuals to meet their needs economically. One of the programs for poverty alleviation is Non-Cash Food Assistance (BPNT). The problems in the field are still many recipients of Non-Cash Food Assistance that need to be corrected. The primary purpose of this study is to analyze the realization of the BNPT program in poverty alleviation in Ponorogo district, to analyze the obstacles encountered by the BPNT program in the Ponorogo Regency area in poverty alleviation, and to analyze the effectiveness of the BPNT program in poverty alleviation in Ponorogo district. This research uses qualitative methods. The findings of this study are 1) Realization of the Non-Cash Food Assistance Program (BPNT) in Ponorogo district, namely to reduce the expenditure burden through meeting food needs. BPNT distribution involves Warung Agents taking food ingredients such as vegetables, eggs, etc. 2) Constraints of the BPNT program in poverty alleviation in Ponorogo district: inappropriate personal data resulted in the Prosperous Family Card not being issued. 3) The effectiveness of the BPNT program in poverty alleviation in Ponorogo district includes: Target accuracy needs to be more effective, Program socialization has not been effective, Program objectives have been effective, Program monitoring has not been effective because monitoring from the assistance is still ineffective.

KONTRIBUSI ZAKAT SEBAGAI SOLUSI MENGHADAPI KRISIS EKONOMI DAN KEUANGAN SOSIAL ISLAM DI MASA PANDEMI COVID-19 Fitriani, Hanik
Journal of Islamic Philanthropy and Disaster (JOIPAD) Vol. 1 No. 1 (2021): January-June 2021
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/joipad.v1i1.3226

At this time, Indonesia is experiencing an irregular condition due to the covid-19 virus. As we know that the impact of the Covid-19 virus weakens Indonesia in various sectors, especially the economy. The Ministry of Manpower said that until February 2021 there were 29.12 million working-age Indonesians affected by Covid-19 by losing their jobs. The large number of layoffs will have an impact on the decline in the family economy. Islam teaches humans to care for others with social care which is taught through philanthropy in the form of zakat. The dimensions of zakat, which include social obedience and concern, are expected to provide solutions to the economic and social financial crises that occur in society. The research method used in this research is descriptive qualitative using content analysis techniques (content analysis) and library research (library research). The research method used to find out the conclusions of a text is called the content analysis technique. From this research, it is found that zakat has the dimensions of obedience and social care. Among the forms of obedience are orders to make zakat payments and as a form of social concern, zakat is distributed to mustahik. Especially during a pandemic like this, many people need help because they are choked by conditions on the brink of poverty. The contribution given by zakat to become a solution to the crisis during a pandemic is first, realizing zakat to be distributed as a form of direct assistance and the benefits can be felt directly, secondly, zakat can be used as business capital assistance in the form of Qardul Hasan without any additional margins. third, the funds collected at BAZ / LAZ / zakat collection organizations can be used to strengthen MSMEs. Fourth, zakat can be increased by using sharia fintech Abstrak:Pada saat ini Indonesia mengalami sebuah kondisi yang tidak teratur karena adana virus covid-19. Sebagaiana kita ketahui bahwa dampak dari virus covid-19 melemahkan Indonesia di berbagai sector terutama ekonomi. Kementerian tenaga kerja menyebut sampai dengan Februari 2021 ada 29,12 juta penduduk Indonesia usia kerja terdampak covid-19 dengan kehilangan pekerjaannya. Besarnya angka PHK akan berdampak pada menurunnya ekonomi keluarga. Islam mengajarkan manusia untuk peduli terhadap sesama dengan kepedulian social yang diajarkan melalui filantropi berupa zakat. Dimensi zakat yang meliputi ketaatan dan kepedulian social diharapkan mampu memberikan solusi atas krisis ekonomi dan keuangan social yang terjadi di masyarakat. Metode penelitian yang dipakai dalam penelitian ini adalah deskriptif kualitatif dengan menggunakan teknik content analisis (analisis isi) dan riset kepustakaan (library research). Metode penelitian yang digunakan untuk mengetahui simpulan dari sebuah teks biasa disebut dengan teknik content analysis.Dari penelitian ini diperoleh hasil bahwa zakat memiliki dimensi ketaatan dan kepedulian social. Di antara bentuk ketaatan adalah adanya perintah untuk melakukan pembayaran zakat dan sebagai wujud dari kepedulian social adalah zakat didistribusikan kepada mustahik. Terlebih dimasa pandemic seperti ini, banyak orang yang membutuhkan bantuan karena terhimpit keadaan di ambang kemiskinan. Adapun kontribusi yang diberikan zakat untuk menjadi solusi krisis dimasa pandemic adalah pertama, merealisasikan zakat untuk didistribusi sebagai bentuk bantuan langsung dan manfaatnya bisa dirasakan secara langsung, kedua, zakat dapat digunakan sebagai bantuan modal usaha dalam bentuk Qardul Hasan tanpa adanya tambahan margin. ketiga, dana yang terkumpul di BAZ/LAZ/organisasi pengumpul zakat dapat digunakan untuk memperkuat UMKM. Keempat, zakat dapat ditingkatkan dengan penggunaan fintech syariah

Dampak Revitalisasi Lapangan Beran Terhadap Efek Sosial dan Peningkatan Pendapatan Masyarakat Fitriani, Hanik
Journal of Economics and Social Sciences (JESS) Vol. 1 No. 2 (2022): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

The field, which initially experienced functional degradation, was not managed properly until it was revitalized and became a popular tourist spot, interesting to study. This research is focused on finding answers to the impact of Beran Field Revitalization on Social Effects and Increasing Community Income. This study uses a qualitative approach by providing an interpretation of the findings in the field based on the facts that occurred. To get the validity of the field data, the procedures used are interviews, observation, and documentation. The data that has been collected is classified and analyzed by reviewing all the data. Based on the results of the study, it can be concluded that the government strategy of Bangunsari Village in developing the Beran field as a tourist spot includes the establishment of the Guyub Rukun Sejahtera Merchant Association and the establishment of a special manager for the Beran field. The forms of revitalization include building physical interventions, economic rehabilitation, and social rehabilitation. The impacts of the revitalization of the Beran field include positive impacts in the form of: strengthening, increasing economic levels, maintaining friendships, creating new jobs and creativity. The negative impacts include growing competition and the emergence of waste management problems. The social impact is the emergence of a high sense of family and the impact of revitalization on improving the community's economy is an increase in the level of community welfare which is marked by an increase in the income of the residents of the Bangunsari village. Lapangan yang awalnya mengalami degradasi fungsi, kurang terkelola dengan baik hingga diadakan revitalisasi dan menjadi tempat wisata yang ramai dikunjungi menarik untuk diteliti. Penelitian ini difokuskan untuk menemukan jawaban atas Dampak Revitalisasi Lapangan Beran Terhadap Efek Sosial Dan Peningkatan Pendapatan Masyarakat. Penelitian ini menggunakan pendekatan kualitatif dengan memberikan interpretasi terhadap temuan di lapangan berdasarkan fakta yang terjadi. Untuk mendapat validitas data lapangan, prosedur yang digunakan adalah wawancara, observasi, dan dokumentasi. Data yang sudah terkumpul diklasifikasi dan dianalisis dengan menelaah semua data. Berdasarkan hasil penelitian, dapat disimpulkan bahwa Strategi pemerintah Kelurahan Bangunsari dalam mengembangkan lapangan Beran sebagai tempat wisata di antaranya adalah Mendirikan Paguyuban Pedagang Guyub Rukun Sejahtera dan Mendirikan Pengelola Khusus Lapangan Beran. Bentuk-bentuk revitalisasi di antaranya adalah membangun intervesi Fisik, Rehabilitasi Ekonomi, dan Rehabilitasi Sosial. Adapun Dampak revitalisasi lapangan Beran di antaranya terdapat Dampak Positif berupa: menguatnya UMKM, taraf ekonomi meningkat, silaturahmi semakin terjaga, Menciptakan lapangan kerja dan kreativitas baru. Adapun Dampak negatif di antaranya adalah tumbuhnya persaingan dan munculnya masalah pengelolaan sampah. Dampak sosialnya yaitu muncul rasa kekeluargaan tinggi dan Dampak revitalisasi terhadap peningkatan ekonomi masyarakat adalah meningkatnya tingkat kesejahteraan masyarakat yang ditandai dengan meningkatnya pendapatan warga masyarakat kelurahan Bangunsari.

The Impact of NCT Dreams ad Brand Ambassadors and Brand Image on Consumer Impulsive Buying Behavior: A Case Study of Lemonilo Instant Noodle Consumers Nufih Wahda Maulidya; Hanik Fitriani
Proceedings of Femfest International Conference on Economics, Management, and Business Vol. 2 (2024): Proceedings of Femfest International Conference on Economics, Management, and Busines
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Indonesia is the country with the second highest level of instant noodle consumption after China. Lemonilo instant noodle products are in the expensive category, as evidenced by sales data for Lemonilo instant noodles in January 2022 which only reached 6.3%. Meanwhile, after collaborating with NCT Dream as brand ambassador, sales figures for Lemonilo instant noodles rose to 154.9%. To increase sales and expand its market, Lemonilo attracts consumer interest by collaborating with NCT Dream as a brand ambassador and adding a member photocard bonus in the packaging as well as an online fansign lottery so that it motivates its fans to do impulsive buying. This research aims to determine the influence of brand ambassadors on impulsive buying, brand image on impulsive buying, and brand ambassadors and brand image on impulsive buying. This type of research is quantitative with data collection methods using questionnaires. Researchers took samples from a population of 96 NCT Dream fans who bought Lemonilo instant noodle products. The research results show that: 1) The brand ambassador variable has a positive and significant effect on impulsive buying, 2) The brand image variable has a positive and significant effect on impulsive buying, 3) The brand ambassador and brand image variables simultaneously have a significant effect on impulsive buying. The coefficient of determination of brand ambassador and brand image has an influence of 41.7% on impulsive buying and 58.3% is influenced by other factors. Keywords: Brand Ambassador, Brand Image, Impulsive Buying

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