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Pendayagunaan Zakat Produktif Dalam Penurunan Tingkat Kemiskinan Material Dan Kemiskinan Spiritual Berdasarkan Cibest Model ( Studi Kasus Pada Laz Umat Sejahtera Kabupaten Ponorogo) Susilawati, Ika
Kodifikasia Vol 12, No 1 (2018)
Publisher : IAIN PONOROGO

Penelitian ini bertujuan untuk mengetahui seberapa efektif program dana zakat produktif dapat meningkatkan kesejahteraan material dan meningkatkan spiritualitas mustahik. Tempat penelitian di LAZ Umat Sejahtera. Penelitian ini mengambil sampel secara acak yang berada di dua kecamatan yaitu kecamatan kota dan kecamatan siman, dalam penelitian ini terdiri dari 25 responden. Metode penelitian yang digunakan adalah metode deskriptif dengan menggunakan pendekatan kuantitatif dan kualitatif. Serta menggunakan Model Center of Islamic Business and Economics Studies (CIBEST) untuk mengukur hal-hal yang bersifat material (Material Value) dan hal-hal yang bersifat spiritual (Spiritual Value). Hasil penelitian menunjukkan bahwa program ekonomi mandiri dari Masyarakat Ekonomi Sejahtera LAZ Umat Sejahtera dapat dikatakan berhasil. Karena dari 25 mustahik yang di teliti sebanyak 24 keluarga mengalami peningkatan baik dari sisi material maupun spiritual, dan hanya 1 keluarga yang tidak mengalami peningkatan baik dari sisi material maupun spiritual. Dengan Alasan karena harus bekerja secara berat.

KEPERCAYAAN MEMODERASI KUALITAS PELAYANAN ISLAMI TERHADAP LOYALITAS PELANGGAN PADA KLINIK PENGOBATAN HERBAL DI PONOROGO Ika Susilawati; Pramono Hari Adi
Jurnal Ilmiah Ekonomi Islam Vol 8, No 1 (2022): JIEI : Vol. 8, No. 1, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i1.4664

This study examines the marketing of services that focus on herbal medicine clinics. Herbal medicine clinic is a service business that has special characteristics in its services, so the purpose of this study is to explore the impact of Islamic service quality on patient loyalty with trust as a moderating variable. The method used is quantitative with SEM analysis tool, with AMOS application. This study answers the 3 hypotheses proposed, in which the results of the path coefficients indicate that the three hypotheses are accepted and support previous research. The implication of this research is that patient trust is the main thing in a service business, so to achieve that trust, service providers must provide quality Islamic services so that there is a long-term relationship with patients, namely patient loyalty. Keywords: Loyalty, trust, clinic, Compliance, sharia

Masyarakat dan Problematika Administrasi Wakaf (Upaya Pemberdayaan Produktivitas Aset Wakaf di Desa Sooko, Kabupaten Ponorogo) Noviana, Lia; Susilawati, Ika; Awaludin, Asep
Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan Vol. 21 No. 2 (2021)
Publisher : LP2M of Institute for Research and Community Services - UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/dms.2021.212.9219

Problems related to the misused of waqf assets have been taking their long way since previous decades to this era, as what has happened in Sooko Village, Ponorogo. Of the 31 mosques and prayer rooms that do not yet have a certificate, 11 areas have AIW while the rest of those have not recorded to have a waqf pledge. In addition, the discovery of Nadzir data, which recorded almost all of them have died and the waqf data entered in the Ministry of Religion's web (siwak) only lists the use of objects and addresses globally, which becomes a problem in the management of waqf assets. The method used in this research is Asset Based Community Development (ABCD). The results showed that the majority of waqf conditions in Sooko Village, Ponorogo, were not yet certified, Nadzir's Human Resources also still did not meet the expected standards. Stakeholder efforts in solving waqf problems in Sooko village, Ponorogo, are by organizing nadzir professionalism training in managing waqf assets and mass waqf pledges in Sooko sub-district, Ponorogo.Permasalahan yang berkaitan dengan aset wakaf yang disalahgunakan bukanlah merupakan hal baru, begitu pula yang terjadi di desa Sooko Kabupaten Ponorogo. Dari 31 masjid dan mushola belum memiliki sertifikat (11 bidang sudah AIW selebihnya belum melakukan ikrar wakaf). Selain itu, ditemukannya data Nadzir yang tercatat hampir keseluruhan sudah meninggal dunia serta data wakaf yang diinput dalam siwak web kementerian agama hanya mencantumkan kegunaan objek dan alamat secara global menjadi masalah dalam pengelolaan aset wakaf. Metode yang digunakan dalam penelitian ini adalah Asset Bassed Community Development (ABCD). Hasil penelitian menunjukkan bahwa kondisi wakaf di desa Sooko Kabupaten Ponorogo mayoritas belum tersertifikasi, Sumber Daya Manusia Nadzir juga masih belum memenuhi standar yang diharapkan. Adapun upaya Stakeholder dalam penyelesaian problematika wakaf di desa Sooko Kabupaten Ponorogo ialah dengan menyelenggarakan pelatihan profesionalisme nadzir dalam mengelola asset wakaf serta ikrar wakaf massal se kecamatan Sooko Kabupaten Ponorogo.

Exploring Sensory Marketing in E-Commerce: The Role of Visual and Auditory Cues on Customer Engagement and Purchase Intention Ika Susilawati; Ika Susilawati; Sri Murni Setyawati; Nur Choirul Afif
MIX: JURNAL ILMIAH MANAJEMEN Vol 16, No 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.004

Objective: This study aims to examine the role of visual cues and auditory cues as part of sensory marketing strategies in influencing customer engagement and purchase intention among Indonesian e-commerce consumers.Methodology: A quantitative explanatory research design was employed. Data were collected through an online survey of 310 active e-commerce users in East Java. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) via SmartPLS.Finding: The results indicate that visual cues significantly affect purchase intention both directly and indirectly through customer engagement. In contrast, auditory cues do not have a significant direct effect but demonstrate a significant indirect influence through engagement. This highlights engagement as a key psychological mechanism linking sensory marketing to purchase intention.Conclusion: The study extends the application of the Stimulus–Organism–Response (SOR) framework and sensory marketing literature in the digital context of emerging markets. Practically, it provides strategic implications for e-commerce platforms to prioritize visual quality while leveraging auditory elements as emotional enhancers, thereby strengthening consumer engagement and fostering purchase intentions through enhanced customer engagement.

Analisis Pengaruh Iklan, Brand Trust dan Brand Image Terhadap Minat Beli Konsumen Samsung Galaxy di Ponorogo Ika Susilawati
Justicia Islamica Vol 9 No 1 (2012)
Publisher : Faculty of Sharia UIN Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/justicia.v9i1.341

This research background that the current phenomenon android-based phones in Indonesia in controlled by Samsung, whereas before 2010 the master phones in Indonesia is another vendor. Therefore, the purpose of this study was to determine the factors that influence consumers to buy Samsung galaxy in Ponorogo. This research is descriptive quantitative, using three hypotheses. Analysis of the hypothesis in this study uses a linear regression analysis and t-test with SPSS tools. There are two variables in this study; the dependent variable is interest to buy, and the independent variables, namely advertising, brand image and brand trust, which indicated that three independent variables affect the dependent variable. Third in the proposed hypothesis is H1: Variable advertising influence buying interest, H2: Brand Trust variables affect buying interest, H3: Brand Image variables affect buying interest. The result is all the t-test that produced t-table. T-chart in this study was 0.05. Produce t-test H1 and H2 yield 0.000 t-tests 0.001 while the H3 produce 0.004 t-tests. So from all these results the hypothesis is accepted. So in the hope that this study will contribute to the company that buying interest is influenced by various factors, including advertising, brand trust and brand image, so the company will further improve the service and quality of product.

Pengaruh Tingkat Debt Financing dan Equity Financing terhadap Profit Expense Ratio Perbankan Syariah (Model Sequention Explanatory Research) Ika Susilawati
Justicia Islamica Vol 13 No 2 (2016)
Publisher : Faculty of Sharia UIN Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/justicia.v13i2.611

This study aims to determine the effect of the level of debt financing and equity financing on the profit expense ratio of Islamic banks, which will later be used to determine how much commitment the Islamic bank has in helping to build the economy of Muslims. In this research, the author used the Combination Research Method with the Sequential Explanatory Model, with an Associative approach. The result of the analysis is the tcount value for debt financing is 3.490 and for equity financing is 0.510. Because 3.490 < 2.179 or t-count < t-table, H0 is in the rejection area, meaning that the relationship and influence that occurs between the debt financing variable and the Profit Expense Ratio is significant and 0.510 > 2.179 or t-count > t-table, H0 is in the acceptance area, meaning that the relationship and influence that occurs between the equity financing variable and the Profit Expense Ratio given is not significant. equity financing has an effect but not significant on the profit expense ratio of Islamic banks. The test results obtained Fcount value of 6.452 while Ftable is 3.88 So, H0 to test the significance of multiple linear regression is in the rejection area, meaning that the influence and relationship between the independent variables; debt financing, equity financing with the non-independent variable, namely the profit expense ratio given is significant and meaningful enough to be used as the basis for conclusions in the population under study. For the commitment of Islamic banks to the Muslim economy, it can be seen from the profit sharing yeld of customers per year. The average profit sharing offered by both Islamic banks ranges from 5 to 8%, this means that Bank Muamalat and BSM have succeeded in achieving the purpose of their existence on profit sharing and as an intermediary institution has carried out its function well, which has contributed to the development of the quality of Muslims.

Exploring Sensory Marketing in E-Commerce: The Role of Visual and Auditory Cues on Customer Engagement and Purchase Intention Ika Susilawati; Ika Susilawati; Sri Murni Setyawati; Nur Choirul Afif
MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2026.v16i1.004

Objective: This study aims to examine the role of visual cues and auditory cues as part of sensory marketing strategies in influencing customer engagement and purchase intention among Indonesian e-commerce consumers.Methodology: A quantitative explanatory research design was employed. Data were collected through an online survey of 310 active e-commerce users in East Java. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) via SmartPLS.Finding: The results indicate that visual cues significantly affect purchase intention both directly and indirectly through customer engagement. In contrast, auditory cues do not have a significant direct effect but demonstrate a significant indirect influence through engagement. This highlights engagement as a key psychological mechanism linking sensory marketing to purchase intention.Conclusion: The study extends the application of the Stimulus–Organism–Response (SOR) framework and sensory marketing literature in the digital context of emerging markets. Practically, it provides strategic implications for e-commerce platforms to prioritize visual quality while leveraging auditory elements as emotional enhancers, thereby strengthening consumer engagement and fostering purchase intentions through enhanced customer engagement.

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