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All Journal Coopetition : Jurnal Ilmiah Manajemen Online Learning in Educational Research Journal of Islamic Economics and Business
Ni Putu Nurwita Pratami Wijaya
Universitas Pendidikan Indonesia
Religion Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Word of Mouth dan World Class University terhadap Pemilihan Perguruan Tinggi Ni Putu Nurwita Pratami Wijaya; Ratih Hurriyati; Puspo Dewi Dirgantari
Coopetition : Jurnal Ilmiah Manajemen Vol. 14 No. 1 (2023): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v14i1.2683

Abstract

Higher education competition is currently highly competition in Indonesia. Both state universities and private universities are competing to get students. Various methods are used to attract prospective students, one of them is Telkom University. This study aims to see the influence of Word of Mouth and World Class University on student decision to select the university. With a total sample of 130 respondents who are new students at Telkom University year academic 2022/2023 and data analysis was carried out with PLS-SEM. The results of the study show that the World of Mouth influences the decision for student  to select the university , then world class university also influences the decision of student to select the university
Decoding E-Experience in Educational Technology: The Mediating Role of E-Trust and E-Satisfaction in Continuance Intention Ni Putu Nurwita Pratami Wijaya; Vanessa Gaffar; Bambang Widjajanta; Denny Andriana; Dwinto Martri Aji Buana
Online Learning In Educational Research (OLER) Vol. 5 No. 2 (2025): Online Learning in Educational Research
Publisher : CV FOUNDAE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/oler.v5i2.608

Abstract

The startup sector's emphasis on the educational technology industry in Indonesia expanded, particularly during the pandemic. However, many educational technology players went bankrupt because they could not make their users reuse their products and services (continuance intention). This study aimed to analyze the influence of e-experience on continuance intention in the use of educational technology platforms, with e-trust and e-satisfaction as mediating variables. A quantitative method with a PLS-SEM approach was used to test the relationships between variables. Data were gathered from 300 respondents using a questionnaire as the research instrument. The respondents in this study were individuals utilizing educational technology, including students, teachers, and employees seeking skill enhancement. The data were analyzed using SmartPLS. The research results showed that e-experience had a direct influence on continuance intention, but its impact was relatively small. E-trust and e-satisfaction proved to be significant mediators in strengthening this relationship. E-Satisfaction had a stronger mediating influence compared to e-trust, affirming that user satisfaction was a key factor in driving the sustainability of educational technology usage. Moreover, the indirect effects through mediators were greater than the direct effects, indicating that user experience should be developed into trust and satisfaction to enhance user retention.
Digital Marketing for Startup: A Systematic Literature Review Ni Putu Nurwita Pratami Wijaya; Vanessa Gaffar; Bambang Widjajanta; Denny Andriana; Dwinto Martri Aji Buana; Rennyta Yusiana
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jieb.v5i2.48971

Abstract

Startups encounter obstacles including constrained resources, minimal brand recognition, and fierce competition. Digital marketing provides economical solutions; nevertheless, its strategic application in startup environments is still little examined. This study intends to examine digital marketing methods appropriate for startups using a thorough literature review. This research innovatively synthesizes fragmented knowledge to determine the best efficient digital marketing strategies for early-stage enterprises. The overall population for this study comprised 1,709 articles, with a sample size of 50 articles. The study's findings indicate that start-ups face multiple challenges, one of which is securing capital. Consequently, start-ups must implement a suitable approach, wherein digital marketing is employed to address their challenges. The findings of this research indicate that digital marketing is crucial for the survival and success of startups in competitive business environments.
Co-Authors Andriana, Denny Bambang Widjajanta Dwinto Martri Aji Buana Puspo Dewi Dirgantari Ratih Hurriyati Rennyta Yusiana Vanessa Gaffar