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All Journal Jurnal Ekonomi Journal of Innovation Research and Knowledge
Deky Prasetyo
Sekolah Tinggi Ilmu Ekonomi Sampit
Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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THE INFLUENCE OF PRICE AND TRUST ON CONSUMER SATISFACTION IN SHOPPING ONLINE SHOP (TOKOPEDIA) IN SAMPIT Hari Susanto; Muamar Muamar; Deky Prasetyo; Eko Cahyo Purnomo; Andri Riyadi
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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This study is entitled the effect of price and trust on consumer satisfaction in shopping online shop (Tokopedia) in Sampit. This study uses a random sampling method. The population in this study was 100 and the sample used was 80 people who were consumers in Sampit, and the data was tested using validity test, reliability test, hypothesis testing and research data analysis using descriptive analysis, multiple linear regression analysis, correlation coefficient analysis and determination analysis. The results showed that the correlation coefficient value (r) was 0.792, the R Square value (r2) was 0.627, which was included in the Strong correlation position with the standard (0.60 - 0.799), meaning that Price and Trust together have a positive and strong relationship to Customer Satisfaction, stating that the two independent variables, namely Price (X1) and Trust (X2) affect the dependent variable, namely Customer Satisfaction (Y) by 62.7% and the remaining 37.3%. Based on the results of multiple linear regression tests, the equation Y = 2.323 + 0.372 + 0.478 is obtained, which shows that there is a positive relationship between the independent variables and the dependent variable.
PENGARUH MODAL USAHA, JAM KERJA DAN LAMA USAHA TERHADAP PENDAPATAN USAHA KONTER PULSA DI SAMPIT Hari Susanto; Seanewati Oetama; Deky Prasetyo; Ahmad Rudini; Eko Cahyo Purnomo; Guruh Fajar Alamsyah; Calvin Alexander Utama
Journal of Innovation Research and Knowledge Vol. 5 No. 8 (2026): Januari 2026
Publisher : Bajang Institute

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Penelitian ini berjudul “Pengaruh Modal Usaha, Jam Kerja dan Lama Usaha Terhadap Pendapatan Usaha Konter Pulsa Di Sampit”. Penelitian ini terdiri dari tiga variabel bebas yaitu Modal Usaha (X1), Jam Kerja (X2) dan Lama Usaha (X3) dan satu variabel terikat yaitu Pendapatan Usaha (Y). Adapun rumusan masalah dan tujuan yang ingin dicapai dalam penelitian ini adalah untuk mengetahui dan membuktikan hasil pengaruh Modal Usaha, Jam Kerja dan Lama Usaha terhadap Pendapatan Usaha Konter Pulsa di Sampit. Metode pengambilan sampel dalam penelitian ini menggunakan Nonprobability Sampling berupa Accidental Sampling dengan jumlah sampel sebesar 45 responden pengusaha konter pulsa di Sampit. Hasil pengujian hipotesis dalam penelitian ini, baik secara parsial dan simultan menunjukkan bahwa Modal Usaha, Jam Kerja dan Lama Usaha berpengaruh terhadap Pendapatan Usaha Konter Pulsa di Sampit. Sementara itu, hasil nilai koefisien korelasi adalah sebesar 0,702 (70,2%) yang berarti hubungan antara Modal Usaha, Jam Kerja dan Lama Usaha terhadap Pendapatan Usaha Konter Pulsa di Sampit memiliki hubungan yang kuat. Sedangkan, hasil nilai koefisien determinasi adalah sebesar 0,493 (49,3%) yang berarti Modal Usaha, Jam Kerja dan Lama Usaha mempengaruhi Pendapatan Usaha Konter Pulsa di Sampit sebesar 49,3% dengan sisa nilai sebesar 50,7% (100-49,3%) yang merupakan pengaruh variabel lain yang tidak ada dalam penelitian ini.
Co-Authors Ahmad Rudini Andri Riyadi Calvin Alexander Utama Eko Cahyo Purnomo Guruh Fajar Alamsyah Hari Susanto Muamar Muamar Seanewati Oetama