Lilla Nurhuda
Universitas negeri padang

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Kampung rendang Lilla Nurhuda; Helmi Hasan; Fitri Eriyanti
Jurnal Aplikasi IPTEK Indonesia Vol 2, No 2 (2018)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.186 KB) | DOI: 10.24036/4.12110

Abstract

The purpose of this research is to reveal the form of community support capacity, explain the constraints faced, and the efforts undertaken by the community in maintaining theicon as a village rendang. This research uses etnometodology method by using interview technique, observation and documentation. The results of this study indicate that the form of carrying capacity undertaken by the entrepreneurs are: maintaining the material and quality, maintaining quality improvement of workers and institutional support (cooperative and marketing). Constraints faced are: low technology, lack of human resources (quality of workers), marketing. The efforts undertaken in the community in maintaining the icon as a village rendang namely: utilization of social media and product innovation.