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All Journal Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Tatum Artha
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences Other

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Pengaruh bauran ritel terhadap kepuasan dan loyalitas konsumen Tatum Artha; Sarmi Sardi
FORUM EKONOMI Vol 22, No 1 (2020): Maret
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v22i1.6675

Abstract

Pendekatan yang sering diambil oleh peritel dalam meningkatkan jumlah, kepuasan dan loyalitas pengunjung adalah melalui bauran ritel. Bauran ritel adalah variabel keputusan ritel yang digunakan untuk memenuhi kebutuhan konsumen. Bauran ritel juga digunakan untuk mempengaruhi konsumen dalam keputusan pembelian. Tujuan dari penelitian ini adalah untuk: [1] Menganalisis pengaruh bauran ritel pada 212 konsumen mart; [2] Menganalisis pengaruh bauran ritel terhadap loyalitas konsumen melalui kepuasan konsumen 212 Mart; Penelitian ini dirancang deskriptif-kuantitatif. Data yang digunakan adalah data primer yang diperoleh melalui distribusi kuesioner online dengan skala pengukuran skala linkert. Sampel atau responden ditentukan oleh 100 responden. Analisis data teknis menggunakan regresi berganda.
Macroeconomic Factors Affecting Financial Performance in Islamic Banks and Conventional Banks: A Comparative Analysis Siti Maryama; Berlianingsih Kusumawati; Sulistyo Seti Utami; Ermalina Ermalina; Tatum Artha
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 3 (2023): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i3.7676

Abstract

This study aims to determine macroeconomic factors that affect the financial performance of Islamic and conventional banking. This study uses PLS-SEM to determine the macroeconomic factors that affect the performance of Islamic and conventional banking. The data used is secondary data with a time span of 2018-2022 for all Islamic and conventional banks in Indonesia. The results of this study are external macroeconomic factors that significantly affect the financial performance of Islamic banks with a value of 0.000 and conventional banks with a value of 0.000. However, the most influential Islamic bank is the capital adequacy ratio (CAR) with a value of 35.429, while the financial performance factor of conventional banks is the loan to asset ratio (LAR) with a value of 45.177. This research is expected to be an early warning system for Islamic banks and conventional banks in Indonesia.
Co-Authors Berlianingsih Kusumawati Ermalina Ermalina Sarmi Sardi Siti Maryama Sulistyo Seti Utami