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All Journal Journal Of Management Science (JMAS) Easta Journal of Innovative Community Services
Bambang
PSDKU Universitas Syiah Kuala Gayo Lues
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Journal Of Management Science (JMAS)

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Business Risk Management Using Strengths Weaknesses Opportunities Treats in Small Business Mekar Meilisa Amalia; Kraugusteeliana; Baren Sipayung; Indra Rustiawan; Bambang
Junal Ilmu Manajemen Vol 6 No 1 (2023): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i1.206

Abstract

In terms of product marketing, the post-pandemic transition to the new normal era has a significant impact on MSMEs, specifically a fall in demand, which substantially disrupts economic activity. Of course, the impact of diminished product demand poses a risk for MSMEs engaged in these commercial operations. Risk management is required to lead, identify, and find solutions to hazards. The significance of understanding risk management in marketing has a substantial impact on MSMEs in choosing effective marketing strategies for service quality, product diversity, and increasing sales turnover. As a result, the research purpose is to analyze risk management in MSME enterprises using SWOT analysis, in order to propose methods for MSMEs in identifying opportunities and strengths in business operations. Risk management investigation revealed operational risks in MSMEs when running a firm, raw material supply risks, and marketing risks, all of which are crucial in reaching a bigger market segmentation and meeting marketing targets. The SWOT analysis results can provide strategic recommendations for MSMEs that produce 9 strategies based on studying MSMEs' strengths and possibilities in facing global competition and maintaining enterprises to further improve sales turnover.
Co-Authors Achmad Abdul Azis Alfiana Baren Sipayung Fadila Almahdali Indra Rustiawan Kraugusteeliana Kraugusteeliana Mekar Meilisa Amalia Samsul Akmal Ummu Kalsum