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All Journal MONSU'ANI TANO Jurnal Pengabdian Masyarakat Grouper: Jurnal Ilmiah Perikanan
Rosidah Wahyu Ningtyas
Universitas Dr. Soetomo
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Education Environmental Science Immunology & microbiology Physics Social Sciences Veterinary

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PENGUATAN PROMOSI ECO-WISATA BANYUURIP MANGROVE CENTER MELALUI PELATIHAN PENGISIAN KONTEN KREATIF Sri Oetami Madyowati; Rosidah Wahyu Ningtyas; Edi Prihartono; Rhochmad Wahyu Illahi; Pamudi Pamudi; Didik Trisbiantoro; Gilang Rusrita Aida
MONSU'ANI TANO Jurnal Pengabdian Masyarakat Vol 6, No 1 (2023)
Publisher : Universitas Muhammadiyah Luwuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/tano.v6i1.2272

Abstract

Masyarakat semakin banyak menghabiskan waktu untuk mengakses media sosial salah satunya mencari informasi tempat wisata yang menarik, sehingga peran dari sebuah konten kreatif pada media sosial sebagai media promosi jasa wisata yang berbentuk digital menjadi sangat penting. Banyuurip Mangrove Center (BMC) adalah salah satu destinasi ekowisata yang berada di Desa Banyuurip, Kecamatan Ujung Pangkah, Kabupaten Gresik yang saat ini sedang berkembang yang saat ini masih minim pengunjung. Guna meningkatkan kunjungan wisatawan, maka dipelukan adanya pelatihan mengoptimalkan promosi melalui media sosial tentunya berisi konten kreatif yang memudahkan dan menarik para calon wisatawan dalam menggali informasi tentang jasa wisata yang ditawarkan. Metode pelaksanaan kegiatan ini terdiri dari 3 tahap yaitu: persiapan, pelaksanaan penyuluhan, dan evaluasi. Hasil dari kegiatan ini yaitu pengelola BMC bisa menggali value preposition BMC dan menggunakan aplikasi Canva untuk membuat konten kreatif untuk promosi eco-wisata Banyuurip Mangrove Center.
Analysis of Consumer Satisfaction with the Quality of Smoked Fish Products at the Kenjeran Smoked Fish Center, Surabaya City Gilang Rusrita Aida; Angga Pratama Putra; Rosidah Wahyu Ningtyas; Didik Budiyanto; Maria Erlinda Sarida; Filemon Cabrin Agun
Grouper Vol. 15 No. 1 (2024): Grouper : Jurnal Ilmiah Perikanan
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/grouper.v15i1.222

Abstract

Kenjeran is one of the coastal villages in the city of Surabaya. It is one of the coastal tourist attractions in Surabaya, famous as a center for smoked fish. The processing and marketing of smoked fish at the Kenjeran Smoked Fish Center still cannot be said to be hygienic and the sanitation aspect is still not taken into account, so it is necessary to analyze the level of consumer satisfaction as input for improving the quality of smoked fish in Kenjeran to increase the sales turnover of smoked fish. The methods used to analyze consumer satisfaction include the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). Data was taken through a questionnaire to respondents who were determined using purposive sampling. The research results show that the level of consumer satisfaction based on the CSI value is already satisfactory. Then, based on the IPA Performance Analysis Index, no attribute is the main priority for improving the performance of smoked fish products. This is because the attributes of price, freshness, hygiene, safety for consumption, and product durability have entered quadrant II and their performance must be maintained. Meanwhile, the attributes of savory taste, attractive aroma, sameness, wholeness, water content, and organic processing fall into quadrant III, which means that these attributes are considered less important by consumers and the level of performance is still not in line with what consumers expect.
Co-Authors Angga Pratama Putra Didik Budiyanto Didik Trisbiantoro Edi Prihartono Filemon Cabrin Agun Gilang Rusrita Aida Maria Erlinda Sarida Pamudi Pamudi, Pamudi Rhochmad Wahyu Illahi Sri Oetami Madyowati