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Perbedaan Budaya dan Adaptasi Antarbudaya dalam Relasi Kemitraan Inti-Plasma Sri Rejeki, MC Ninik
Jurnal Ilmu Komunikasi Vol 4, No 2 (2007)
Publisher : Jurnal Ilmu Komunikasi

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Abstract: The difference of culture is a primary characteristic of the intercultural communication. Cultural difference implies to the different communication behavior. These differences raise various communication problems in which its solution needs certain communication competence. Cultural difference in estate system in Indonesia was started by dualistic economy reality and it turns to the raise of the cultural dualism. In one side big estate is oriented to modern capitalism (nucleus estate), and another side small holders (plasma farmer) is oriented to the traditional pre-capitalism. They develop intercultural communication competence by establishing strategy of convergent and divergent adaptation. The difference between nucleus estate and plasma farmer is based on the differences of existence in the orientation of farming and structural tightness. The communities of nucleus estate have culture that take root in economic interests (commercial). Meanwhile some of farmer communities are oriented to family and the communitiesâ interest. Standardization of existence and control towards job is a part of structural tightness characteristic and nucleus estateâs masculinity. However there are a few modern farmers that begin to concern to the business. This study also shows the adaptation strategy in the communication behavior is applied by nucleus estate people. Adaptation strategy is divided into two strategies: (1) convergent strategy manifested by the adjustment in other partyâs communication behavior, meanwhile the divergent strategy manifested by the show of the different behavior appearance as their culture identity.

Perspektif Antropologi dan Teori Komunikasi: Penelusuran Teori-teori Komunikasi dari Disiplin Antropologi Sri Rejeki, MC Ninik
Jurnal Ilmu Komunikasi Vol 7, No 1 (2010)
Publisher : Jurnal Ilmu Komunikasi

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Abstract : It is important to learn the perspectives derived in communication theories in order to well understand the focuses and characteristic of those theories. There are several perspectives and one of them is derived form Anthroplogy. In this sense, communication is considered as having holistic character and concern in interpretive activities. In this regards, communication is contextualized by culture. Therefore as well culture is unique, communication is also unique. There are several kinds of contribution of Anthropology in the development of communication theories which can be traced. First, structural linguistic as the branch study of linguistic anthropology contributes in semiotics studies. As well, sociolinguistic contributes to understand the relationsip between social reality and culture. Second, in the area of historical archeology, the contrubition of Anthropology is represented in the frame of knowledge on unwritten communication activities. Third, the contribution of ethnology in innovation and diffussion theory as well as ethnography in the emergence of experience and interpretation theories also represent the contribution of Anhtropology. Similary, it can be traced the contribution of Anthropology through the contribution of ethnohistory in explaining the modes of communication of certain community.

The Cultural Differences and Intercultural Adaptation on Partnership Relation of Core-Plasma Plantation in Tea Estate of Indonesia Ninik Sri Rejeki
The Indonesian Journal of Communication Studies Vol 2, No 2 (2009)
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v2i2.1333

This research was a qualitative research aiming at understanding the cultural differences and intercultural adaptation on partnership relation of core-plasma plantation in Tea Estate of Pagilaran Ltd Co, Indonesia. Collecting data were done by depth interviewing the worker’s core plantation and the plasma farmer concerning problems faced by both relationship. The results showed that culture of core plantation community tended to orientate to economical aspect with commercial basis, meanwhile culture of the farmers tended to orientate to group’s interest and to keep on their relationship among them with traditional habit and ecological sound. In relation to adaptation process, the two communities seemed to develop similar culture with capital interest. In this regards the similar cultures can be seen in two sides: from the side of core plantation, people working in the core plantation are come from similar culture with the indigenous farmers and the factory is also located in the farmer’s area. Meanwhile from the point of view of farmers, the similar culture as the result of cultural adaptation. Furthermore, the cultural differences shown by the core plantation and plasma farmer communities were due to the normative rules maintained by the company and also due to the different educational level and knowledge of both. To that respect, in core plantation community, the culture orientated to capital achievement implies the communication attitude on the business interest, where as the communication attitude of farmer community is more orientated to local interest using informal and interpersonal channel. Finally the communication differences in the two communities impede the process of organizational objective. And the communication attitude of the core plantation community is changed and unified with the communication attitude of plasma farmer.

COMMUNICATION STRATEGY IN AGRIBUSINESS EXTENSION (The Qualitative Study of Extension in The Partnership Context between Nucleus Estate and Smallholder) MC Ninik Sri Rejeki
UNEJ e-Proceeding International Conference on Agribusiness Marketing (ICAM) 2012, Faculty of Agriculture, University o
Publisher : UPT Penerbitan Universitas Jember

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The dualistic culture reality is a primary characteristic of the agribusiness extension in the context of partnership between nucleus estate and smallhorder. The reality implies to the need of communication strategy in order to achieve the effectivity of the extension effort. Dualistic culture in estate system in Indonesia was started by dualistic economy, that is at one side big estate has orientation on modern capitalism and smallholder, on the other hand, has orientation on traditional pre-capitalism.The communication strategy covers two strategies. They are convergent strategy and divergent strategy. These strategies are used by agents of change from nucleus estate in their extension activities. This paper is based on qualitative study and takes partnership case at PT Pagilaran. PT Pagilaran is a company that moves on tea agribusiness and managed by Gadjah Mada university through Yayasan Pembina Fakultas Pertanian.

Diversitas Kultural dan Pengelolaan Konflik Dalam Sebuah Organisasi Bisnis Multinasional MC Ninik Sri Rejeki
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 1, No 2 (2011): Januari 2011
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v1i2.13

The theoritical analysis is inspired by the labor riot occurred in Drydocks World Graha Shipyards Company in Batam April 22, 2010. This case has reminded us to consider the importance of diversity management for business organization. Such organization has a reality of cultural diversity in its employees and usually it is a multinational company. Such company has grown and expanded in accordance with the development of the global economic order. The reality of cultural diversity actually can be positive forces to sustain the dynamics of the organization, but if not properly managed it can make the negative impact of disadvantageous communication climate. It can enrich the communication climate practices of racism and discrimination. The goal of diversity management is to maximize the positive forces of cultural diversity and to minimize its negative impacts. Management of diversity is itself a way of managing an organization that requires the multicultural paradigm. Inter-group conflict management is an integral part of the management of diversity. At the group level, it is necessary to understand the factors of inter-group conflict. When the conflict as the adverse effect of cultural diversity occurs, that is needed is a constructive management. Parties who have a burden of adaptation should be accommodative to other parties. Accommodation is conducted in the way of viewing the conflict, attitudes, and management style. It is also needs to be developed a communication climate that may reduce the prejudices which is the source of the practices of racism and discrimination.

Collaborative Governance dan Strategi Komunikasi Nilai-Nilai Organisasi dalam Membangun Landasan Kemitraan Ninik Sri Rejeki; Sherly Hindra Negoro
Jurnal ILMU KOMUNIKASI Vol. 19 No. 1 (2022)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Strategi komunikasi diperlukan dalam mengomunikasikan nilai-nilai organisasi kepada mitra untuk membentuk collaborative governance dalam suatu kemitraan. Artikel ini bertujuan menjelaskan realitas strategi komunikasi nilai-nilai organisasi dalam membangun landasan kemitraan antara Yayasan Tahija dengan Pusat Kedokteran Tropis UGM pada EDP Yogyakarta. Penelitian ini menggunakan metode studi kasus. Hasil penelitian menunjukkan bahwa strategi komunikasi nilai-nilai organisasi Yayasan Tahija kepada mitra berupa visualisasi kehadiran dan adopsi budaya lokal Yogyakarta sebagai cara membangun kesamaan atau mengidentifikasi mitra kolaborasi. Strategi ini didukung oleh manajemen komunikasi dengan menggunakan values guardian dan values champion sebagai komunikator dan workshop quality improvement serta values improvement sebagai media komunikasi

Penguatan Peran Politik Perempuan dalam Kelembagaan: Belajar dari Media Tari Ladrang Mangunkung Adrianus Yoga Pranata; MC Ninik Sri Rejeki
Seminar Nasional Penelitian dan Abdimas Vol 2 No 1 (2024): Juni
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/senapas.v2i1.9219

Penelitian ini berfokus pada penguatan peran politik perempuan yang direpresentasikan dalam Tari Ladrang Mangunkung sebagai media komunikasi tradisional. Penguatan ini berkaitan dengan Sustainability Development Goals (SDGs) yang dicanangkan oleh Perserikatan Bangsa-Bangsa (PBB), khususnya mengenai kesetaraan gender. Tujuan dari penelitian ini adalah menggagas kesetaraan gender sesuai dengan SDGs yang bertolak dari lokalitas tradisional. Metode yang digunakan adalah fenomenologi. Pengambilan data dilakukan melalui in-depth-interview dengan aktor sosial yang memiliki pengalaman langsung. Data kualitatif dari interview tersebut kemudian dianalisis dengan menggunakan Teori Interaksionisme Simbolik tentang significant others, looking-glass self, konsep mind-self-society, dan self-fulfilling prophecy. Tari Ladrang Mangunkung mengejawantahkan proses interaksionisme simbolik ke dalam simbol-simbol verbal, yaitu tiji tibeh dan hanebu sauyun, serta diwujudkan dalam visi filosofis Tridharma Mangkunegaran sehingga tercapai manunggaling kawula gusti. Dari hasil analisis data, Tari Ladrang Mangunkung mengajarkan bahwa kesetaraan gender dan penguatan peran politik perempuan dalam kelembagaan dapat terwujud dengan menumbuhkan rasa percaya diri pada perempuan untuk mengembangkan potensi yang sudah ada. Rasa percaya diri ini perlu dipupuk dengan memberikan kapabilitas melalui akses yang memadai. Selain itu, diperlukan pula significant others yang memiliki kemampuan interpersonal untuk mendukung hal tersebut.

Penggunaan Media Komunikasi Organisasi di Yayasan Sayap Ibu Daerah Istimewa Yogyakarta dan Kopilimo Café & Homestay Negoro, Sherly Hindra; Sri Rejeki, MC Ninik
Jurnal Atma Inovasia Vol. 2 No. 1 (2022)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Sebuah organisasi penting untuk memahami komunikasi organisasi. Dengan pemahaman yang baik dari para aktor pengelola organisasi, maka akan tercapai praktek komunikasi organisasi yang berkualitas. Salah satu praktek komunikasi organisasi adalah penggunaan media komunikasi organisasi. Yayasan Sayap Ibu DIY (YSI) dan Kopilimo Café & Homestay belum memiliki panduan penggunaan media komunikasi organisasi. Permasalahannya adalah tidak terdistribusikannya informasi yang penting dan bermanfaat, lemahnya pemahaman akan konsep komunikasi organisasi, dan lemahnya fungsi koordinasi. Pengabdian kepada masyarakat ini bertujuan untuk memberikan pendampingan bagi YSI dan Kopilimo Café & Homestay dalam menyusun panduan penggunaan media komunikasi organisasi.Landasan teoritik yang digunakan dalam penyusunan panduan adalah komunikasi organisasi, mencakup konsep komunikasi organisasi dan media komunikasi organisasi, serta pemanfataannya. Metode pelaksanaan pendampingan berupa ceramah, diskusi, dan workshop.Target pendampingan sebanyak tujuh kali pertemuan dengan luaran pengabdian berupa panduan penggunaan media komunikasi organisasi. Panduan memuat jenis media, konsep, dan tata cara penggunaan, serta petunjuk teknis dalam menggunakan setiap jenis media. Kesimpulan dari kegiatan pengabdian kepada masyarakat ini adalah bahwa efektifitas komunikasi organisasi harus ditunjang oleh tersedianya panduan penggunaan media komunikasi organisasi yang terrencana. Untuk itu diperlukan pendampingan dari tim pengabdi yang memiliki kompetensi di bidang komunikasi organisasi.

Pendampingan Masyarakat dalam Merumuskan Bentuk Partisipasi pada Padukuhan Karang dan Eco-camp Mangun Karsa: Discovery, Dream, Design, Delivery Sri Rejeki, MC Ninik; Praharsiwi, Caecilia Santi; Dwi Asmoro Tunggal, Immanuel
Jurnal Atma Inovasia Vol. 4 No. 2 (2024)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v4i2.8656

Abstrak—Keberadaan Eco Camp Mangun Karsa hidup berdampingan dengan warga Pedukuhan Grigak. Peran dari Eco Camp sendiri seharusmya dapat menjadi kesempatan untuk mengembangkan potensi yang ada di Pedukuhan Grigak. Oleh karena itu, penting untuk dilakukan pemetaan kebutuhan dari warga Grigak dan berasal dari kesadaran warga secara langsung. Pendekatan dengan menerapkan prinsip-prinsip Appreciative Inquiry yang menekankan pada paradigma dimana masyarakat atau komunitas menemukan apa yang dibutuhkan untuk membuat hidup komunitasnya menjadi lebih baik. Hasil dari FGD ditemukan bahwa warga Pedukuhan Karang dan Eco Camp Mangun Karsa dapat bersinergi untuk meningkatkan kualitas hidup masyarakat melalui pembukaan akses pasar dalam memasarkan hasil produksi warga. Kata Kunci—Eco-Camp, Appreciative Inquire, Pemberdayaan

Local Wisdom-Based Communication for Sustainable Development : Case Study of Micro-Hydro Power Plant Planning in Kalisonggo, Pendoworejo Village, Girimulyo District, Kulon Progo Regency Rejeki, MC Ninik Sri; Pranata, Adrianus Yoga
ENVIBILITY: Journal of Environmental and Sustainability Studies Vol. 2 No. 1 (2024): March
Publisher : Prospect Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55381/envibility.v2i1.351

The research focuses on communication based on local wisdom for sustainable development, with a case study on the planning of a Micro Hydro Power Plant (MHPP) in Kalisonggo Hamlet, Pendoworejo Village, Girimulyo Sub-district, Kulon Progo Regency. The purpose of this study is to explain how local wisdom needs to be considered for sustainable development. The method used is a case study. Primary data collection was conducted through interviews and with an appreciative inquiry approach. This data is supported by secondary data. The conceptual framework used includes the ecological ethics of Kohei Saito, pre-capitalism in Asia by J. H. Boeke, and the inter- and transdisciplinary approach to sustainability communication. The research found that communication in the pre-initiation phase of MHPP development did not show the involvement of social experts and the community in the feasibility study activities to provide input, guidance, and information about local wisdom. Yet, the MHPP program being planned will be handed over to the community for management. Besides not ensuring the sustainability of a program, development that is not based on local wisdom impacts the marginalization of environmental ecosystem issues. The conclusion drawn is that communication based on local wisdom for sustainable development is a communication strategy to obtain comprehensive information about customs, traditions, social systems, and culture. Moreover, this strategy also expands and deepens efforts to involve various experts in an interdisciplinary manner and communities that have mastery of local wisdom. Therefore, the author recommends the need for an inter- and transdisciplinary approach in the planning activities of the MHPP development project and an understanding of communal-oriented ecological ethics for sustainable development. Keywords communication; local wisdom; sustainable development; inter and trans disciplinary

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