Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Tourism Scientific Journal Hikmayo: Jurnal Pengabdian Masyarakat
Suhartapa Suhartapa
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Implementasi Marketing Mix pada Objek Wisata Dira Park Ambulu dalam Menciptakan Pengelolaan Berkelanjutan: (Studi Kasus : Dira Park Ambulu) Agung Sulistyo; Suhartapa Suhartapa; Alif Wibowo
Tourism Scientific Journal Vol. 8 No. 1 (2022): Vol 8 No 1 Desember 2022
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v8i1.217

Abstract

Tourism is an important contributor to the regional economy. This condition confirms that tourism needs to be well prepared. The presence of the COVID-19 pandemic has had an impact on all sectors, including tourism. This situation is characterized by a decrease in the number of tourist visits, both local and foreign. Another impact of the pandemic is the lack of management focus on managing tourist attractions. These conditions directly affect the implementation of marketing strategies in achieving management targets. The purpose of this study is to analyze the application of the 7p marketing mix to the tourist attraction of Dira Park Ambulu in creating sustainable creative tourism. A qualitative design is used in this study, which explores everything about managing tourist attractions. Data collection through interviews combined with the 7p marketing mix instrument. The selected informants came from management, employees, and visitors who were enjoying Dira Park Ambulu's services. The Miles Huberman method is used in data processing and analysis through the stages of transcription, reduction, coding, categorization, and drawing conclusions. The study's findings show what would happen if Dira Park Ambulu's tourist attraction did not meet the 7-point marketing mix concept. Some of the instruments used in the 7p marketing mix instrument, including products, prices, marketing distribution channels, promotions, human resources, processes, and physical evidence, have not been fully implemented. The results of this study confirm that the management of the Dira Park Ambulu tourist attraction needs to thoroughly implement the 7p marketing mix instrument.
MOTIVASI WIRAUSAHA BAGI PELAKU UMKM DESA WISATA NGLANGGERAN GUNUNGKIDUL Suhartapa Suhartapa; Ary Subiyantoro; Susatyo Herlambang
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol 1 No 1 (2022): HIKMAYO: Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v1i1.48

Abstract

Pengabdian masyarakat ini dilaksanakan dengan maksud dan tujuan untuk memberikan pendampingan pengelolaan usaha UMKM dengan pokok pembahasan Motivasi Wirusaha bagi pelaku UMKM di Desa Wisata Nglanggeran Kapanewon Patuk Gunungkidul. Sasaran yang digunakan dalam pengabdian masyarakat kali ini adalah pelaku usaha UMKM di Desa Wisata Nglanggeran Kapanewon Patuk Gunungkidul. Pengabdian masyarakat ini diikuti peserta pelaku UMKM sebanyak 30 orang. Metode yang digunakan adalah Tatap muka di dalam ruangan dengan pemberian materi oleh nara sumber dan dilanjutkan dengan diskusi / Tanya jawab terkait Motivasi Wirausaha UMKM. Rumusan masalah yang digunakan adalah Bagaimana pelaksanaan Motivasi Wirusaha UMKM di Desa Wisata Nglanggeran Kapanewon Patuk Gunungkidul.? Dari hasil pelaksanaan pengabdian masyarakat ini didapatkan bahwa pelaku UMKM siap untuk melakukan perubahan dalam kemasan dan pemasaran serta perubahan manajemen usaha UMKM di Desa Wisata Nglanggeran Kapanewon Patuk Gunungkidul serta ada kepastian pendampingan usaha UMKM dari Pihak Kampus Sekolah Tinggi Pariwisata Ambarukmo (STIPRAM) Yogyakarta secara berkelanjutan.
Co-Authors Alif Wibowo ARY SUBIYANTORO Herlambang, Susatyo Sulistyo, Agung