Claim Missing Document
Check
Articles

Found 3 Documents
Search

Strategi Promosi untuk Homestay di Desa Wisata Pager Harjo Kecamatan Samigaluh, Kab. Kulon Progo, Provinsi Daerah Istimewa Yogyakarta Ananta Budhi Danurdara; Rudy Parlindungan Siahaan; Lucky Karsuki; Nor Ismawanto Choirudin; Wanti Arum Wanti
Tourism Scientific Journal Vol. 8 No. 1 (2022): Vol 8 No 1 Desember 2022
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v8i1.234

Abstract

Kulon Progo Regency has many tourist destinations spread throughout the Kulon Progo Regency, both natural tourism, educational tourism, and religious tourism. One of them is in the Menoreh Mountains which is located in Samigaluh District, especially in the Pagerharjo Village area. Pagerharjo Village is one of the Tourism Villages which has various tourism potentials, both natural panoramas, arts, culture, customs, culinary and so on. To accommodate tourists who come to enjoy tourism potential, many homestays are developing which are still managed by traditional owners so that the occupancy of these homestays is still small. Therefore a marketing strategy is needed, namely the right promotion to increase the occupancy rate of homestay rooms. This research was conducted using a qualitative descriptive method. The results showed that the promotion strategy that had been carried out was not planned in advance, only aimed at family guests and was still carried out using WOM (words of mouth). Promotions carried out through social media (facebook and Instagram) have not been carried out optimally and are not updated continuously. Expansion of the target market and promotional media through social media can be made more active and targeted to increase homestay occupancy rates. Besides, the role of KOMPEPAR/POKDARWIS is very important in assisting homestays so that they can develop promotional strategies that will be and have been carried out.
Peranan Akuntansi Sektor Publik Terhadap Efektivitas Pengelolaan Pendapatan dan Biaya Pada Enhaii Hotel Bandung Choirudin, Nor Ismawanto
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 2 No. 1 (2018)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v2i1.20

Abstract

The development of hospitality services is growing rapidly, along with the marry role of investor in the development of the service is no exception to the government, the mechanism of the implementation of hotel financial management in addition managed by the private sector is also managed by the public or government sectors, but the nature and characteristics are different. The purpose of public sector organizations is motivated nonprofit while the private sector is profitable. Sources of public sector financing are derived from taxes, corporate profits of SOEs / SOEs, etc. while private sector financing comes from owner's capital, retained earnings, bank loans, and so on. The pattern of public sector responsibility to the public and the parliament while the private sector is accountable to shareholders, owners and creditors. The organizational structure of the public sector is bureaucratic, rigid and hierarchical while the private sector is flexible. Characteristics of the public sector budget are open to the public while the private sector is closed to the public. Accounting system used public sector cash accounting while private sector accrual accounting. Based on the above, the purpose of this study is to find out how: (1) implementation of public sector accounting role in Enhaii Hotel; (2) implementation of revenue and cost management effectiveness at Enhaii Hotel; and (3) role of public sector accounting on effectiveness Revenue management and fees at Enhaii Hotel. The research methodology applied is qualitative research method with case study at Enhaii Hotel Bandung, data collecting technique is done by observation, interview, document and bibliography, while the model of analysis used is Miles and Huberman model that is data reduction, data display, and data verification. The results of the discussion show that the role of public sector accounting on the effectiveness of revenue and cost management is still less than optimal, this is because it is limited by binding rules, the arrangement of types and sales tariff has been regulated by the government so that income must be deposited to the state treasury as Non-Tax State Revenues (PNBP) And the use of operational costs based on the government budget listed in the List of Budget Implementation (DIPA) STP Bandung because Enhaii Hotel is part of the STP Bandung unit.
The Influence of Leadership And Work Motivation on The Performance of 4 Star Hotel Employees in North Bandung (Case Study in Rooms Division Department) Siahaan, Rudy Parlindungan; Danurdara , Ananta Budhi; Karsuki, Lucky; Wanti, Wanti Arum; Choirudin, Nor Ismawanto; Binti Hassan, Hafizah
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 7 No. 2 (2025): August-December
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.584

Abstract

The objective of this study was to obtain empirical evidence about the influence of leadership and motivation on the performance of employees of a four-star hotel in the Rooms Division Department in the north of Bandung. The findings are expected to help the company and practitioners develop human resources management.  The study was conducted at Hotel X, Hotel Y, dan Hotel Z. It used a quantitative research approach with a survey method, and the type of research was Descriptive Research and Explanatory Research, with a time horizon in the form of cross-sectional data that shows a picture of a situation at a specific time. The study's hypothesis was tested with the statistical method of path analysis. Path analysis is a statistical tool used to test the study's hypothesis.  According to research test results, there is a considerable correlation between employee performance and leadership and motivation, either fully or partially.