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Strategi Promosi untuk Homestay di Desa Wisata Pager Harjo Kecamatan Samigaluh, Kab. Kulon Progo, Provinsi Daerah Istimewa Yogyakarta Ananta Budhi Danurdara; Rudy Parlindungan Siahaan; Lucky Karsuki; Nor Ismawanto Choirudin; Wanti Arum Wanti
Tourism Scientific Journal Vol. 8 No. 1 (2022): Vol 8 No 1 Desember 2022
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v8i1.234

Abstract

Kulon Progo Regency has many tourist destinations spread throughout the Kulon Progo Regency, both natural tourism, educational tourism, and religious tourism. One of them is in the Menoreh Mountains which is located in Samigaluh District, especially in the Pagerharjo Village area. Pagerharjo Village is one of the Tourism Villages which has various tourism potentials, both natural panoramas, arts, culture, customs, culinary and so on. To accommodate tourists who come to enjoy tourism potential, many homestays are developing which are still managed by traditional owners so that the occupancy of these homestays is still small. Therefore a marketing strategy is needed, namely the right promotion to increase the occupancy rate of homestay rooms. This research was conducted using a qualitative descriptive method. The results showed that the promotion strategy that had been carried out was not planned in advance, only aimed at family guests and was still carried out using WOM (words of mouth). Promotions carried out through social media (facebook and Instagram) have not been carried out optimally and are not updated continuously. Expansion of the target market and promotional media through social media can be made more active and targeted to increase homestay occupancy rates. Besides, the role of KOMPEPAR/POKDARWIS is very important in assisting homestays so that they can develop promotional strategies that will be and have been carried out.
Peranan Akuntansi Sektor Publik Terhadap Efektivitas Pengelolaan Pendapatan dan Biaya Pada Enhaii Hotel Bandung Choirudin, Nor Ismawanto
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 2 No. 1 (2018)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v2i1.20

Abstract

The development of hospitality services is growing rapidly, along with the marry role of investor in the development of the service is no exception to the government, the mechanism of the implementation of hotel financial management in addition managed by the private sector is also managed by the public or government sectors, but the nature and characteristics are different. The purpose of public sector organizations is motivated nonprofit while the private sector is profitable. Sources of public sector financing are derived from taxes, corporate profits of SOEs / SOEs, etc. while private sector financing comes from owner's capital, retained earnings, bank loans, and so on. The pattern of public sector responsibility to the public and the parliament while the private sector is accountable to shareholders, owners and creditors. The organizational structure of the public sector is bureaucratic, rigid and hierarchical while the private sector is flexible. Characteristics of the public sector budget are open to the public while the private sector is closed to the public. Accounting system used public sector cash accounting while private sector accrual accounting. Based on the above, the purpose of this study is to find out how: (1) implementation of public sector accounting role in Enhaii Hotel; (2) implementation of revenue and cost management effectiveness at Enhaii Hotel; and (3) role of public sector accounting on effectiveness Revenue management and fees at Enhaii Hotel. The research methodology applied is qualitative research method with case study at Enhaii Hotel Bandung, data collecting technique is done by observation, interview, document and bibliography, while the model of analysis used is Miles and Huberman model that is data reduction, data display, and data verification. The results of the discussion show that the role of public sector accounting on the effectiveness of revenue and cost management is still less than optimal, this is because it is limited by binding rules, the arrangement of types and sales tariff has been regulated by the government so that income must be deposited to the state treasury as Non-Tax State Revenues (PNBP) And the use of operational costs based on the government budget listed in the List of Budget Implementation (DIPA) STP Bandung because Enhaii Hotel is part of the STP Bandung unit.
The Influence of Leadership And Work Motivation on The Performance of 4 Star Hotel Employees in North Bandung (Case Study in Rooms Division Department) Siahaan, Rudy Parlindungan; Danurdara , Ananta Budhi; Karsuki, Lucky; Wanti, Wanti Arum; Choirudin, Nor Ismawanto; Binti Hassan, Hafizah
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 7 No. 2 (2025): August-December
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.584

Abstract

The objective of this study was to obtain empirical evidence about the influence of leadership and motivation on the performance of employees of a four-star hotel in the Rooms Division Department in the north of Bandung. The findings are expected to help the company and practitioners develop human resources management.  The study was conducted at Hotel X, Hotel Y, dan Hotel Z. It used a quantitative research approach with a survey method, and the type of research was Descriptive Research and Explanatory Research, with a time horizon in the form of cross-sectional data that shows a picture of a situation at a specific time. The study's hypothesis was tested with the statistical method of path analysis. Path analysis is a statistical tool used to test the study's hypothesis.  According to research test results, there is a considerable correlation between employee performance and leadership and motivation, either fully or partially.
Job Demands and Service Performance in Hotel Front Office Operations: The Mediating Role of Employee Satisfaction Wanti Arum Wanti; Ananta Budhi Danurdara; Nor Ismawanto Choirudin; Rudy Parlindungan Siahaan
International Journal of Applied Business and International Management Vol 10, No 3 (2025): December 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v10i3.4609

Abstract

Hotel front office employees operate in high-contact service environments where workload, time pressure, and continuous guest interaction generate substantial job demands, making service performance a critical operational concern. This study examines the effect of job demands on service performance, with employee satisfaction as a mediating variable. Drawing on the Job Demands–Resources (JD-R) perspective, a quantitative survey was conducted among 200 front office employees in star-rated hotels in Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess direct and indirect relationships among the constructs. The results show that job demands have a significant negative effect on both employee satisfaction and service performance. In addition, employee satisfaction partially mediates the relationship between job demands and service performance. These findings indicate that service performance is shaped not only by operational pressures but also by employees’ attitudinal responses to demanding work conditions. This study contributes by contextualizing job demands within front office operations and clarifying the mechanism through which operational pressure is translated into service outcomes. Practically, the findings highlight the importance of managing workload and sustaining employee satisfaction.
Revenue Management Capability and Front Office Financial Control in Optimizing Rooms Division Financial Performance: The Role of Digital Reservation Integration in Indonesian Hotels Nor Ismawanto Choirudin; Ananta Budhi Danurdara; Wanti Arum Wanti; Rudy Parlindungan Siahaan
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 9, No 1 (2026): February 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v9i1.4626

Abstract

This study examines the effects of revenue management capability and front office financial control on rooms division financial performance in Indonesian hotels, with digital reservation integration positioned as both a direct predictor and moderating variable. A quantitative approach was employed using a cross-sectional survey involving 250 hotel operational personnel from Indonesian hotels implementing digital reservation systems and property management systems (PMS). Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that revenue management capability positively affects rooms division financial performance (? = 0.318; p 0.001), followed by front office financial control (? = 0.284; p 0.001) and digital reservation integration (? = 0.301; p 0.001). The findings further reveal that digital reservation integration significantly strengthens the relationships between revenue management capability and rooms division financial performance (? = 0.167; p 0.001) and between front office financial control and rooms division financial performance (? = 0.153; p = 0.001). The model explains 71.4% of the variance in rooms division financial performance (R² = 0.714). The findings confirm that hotel financial performance increasingly depends on the integration between pricing capability, operational financial control, and digitally integrated reservation systems.