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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Journal Economic Insights JUSTICE: Journal of Social and Political Science Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Haifa Hannum Arija
UNIVERSITAS SELAMAT SRI
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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KECENDERUNGAN NILAI BUDAYA FEMININITAS PADA PASANGAN KARIR GANDA ETNIS JAWA YANG BEKERJA DARI RUMAH Haifa Hannum Arija
Journal Economic Insights Vol. 2 No. 1 (2023): Journal Economic Insights
Publisher : Fakultas Ekonomika dan Bisnis Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/jei.v2i1.44

Abstract

Penelitian ini dilakukan untuk mengetahui kecenderungan nilai budaya maskulinitas dan femininitas masing-masing pasangan karir ganda etnis Jawa dan penerapannya ketika bekerja dari rumah. Analisis campuran (mixed method) digunakan untuk dengan mengintegrasi data kuantitatif dan kualitatif. Responden terdiri dari lima pasang suami istri yang bekerja dari rumah dan memiliki keturunan etnis Jawa. Hasil analisis kuantitatif menunjukkan bahwa Sebagian besar responden menunjukkan kecenderungan nilai budaya femininitas. Sedangkan hasil kualitatif juga menunjukkan hal yang sama dimana para responden menunjukkan kecenderungan femininitasnya dalam penerapan bekerja dari rumah.
PENGARUH WORK PASSION DAN KOMITMEN ORGANISASI TERHADAP KINERJA Sherli Junianingrum; Haifa Hannum Arija
Journal Economic Insights Vol. 2 No. 1 (2023): Journal Economic Insights
Publisher : Fakultas Ekonomika dan Bisnis Universitas Selamat Sri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/jei.v2i1.65

Abstract

Tujuan penelitian sebagai berikut: menganalisis Kinerja yang dipengaruhi oleh work passion dan komitmen organisasi. Pengambilan sampel pada penelitian ini menggunakan teknik yang melibatkan seluruh populasi. Responden yang digunakansebanyak 117 Responden. Metode analisis yang digunakan dalam menguji hipotesis adalah menggunakan SPSS dan WarpPLS. Hasil penelitian menunjukkan bahwa variabel Work Passion dapat secara positif dan signifikan terhadap Kinerja, begitu pula variabel Komitmen Organisasi dapat secara positif dan signifikan terhadap Kinerja.
Implementation Of the People's Market Application to Improve the Performance of MSMES In Kendal Regency: Integration of Theory Acceptance Model (TAM) And Extended Theory of Planned Behavior (TPB) Eka Kurnia Patmasari; Haifa Hannum Arija
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 2 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/ndcakb71

Abstract

ABSTRACT The emergence of Covid 19 has devastated the performance of Micro, Small and Medium Enterprises (MSMEs) including in Kendal Regency. Through the People's Market application, it is hoped that it can encourage the performance of MSMEs after the pandemic. However, the problem that occurs is that users of the People's Market application in MSME players are still low which can hinder growth and competitiveness in the digitalization era. This study aims to analyze the behavior of MSME players in adopting the People's Market application in Kendal Regency through the integration of the Theory Acceptance Model (TAM) and the Extended Theory of Planned Behavior (TPB). This research is a causality study using seven main variables tested from the TAM and TPB models, namely: perceived benefits; perceived ease of use; attitude in adopting the People's Market application; subjective norms; perceived behavioral control; behavioral intention in adopting the People's Market application; and actual behavior. The sample of this study used a purposive sampling method with a total sample that met the criteria of 231 respondents. The data was obtained from distributing questionnaires via google form. The data were statistically tested through the AMOS program. The results showed that perceived benefits and perceived ease of use affect attitudes. Attitude affects the behavioral intention of traders in adopting the People's Market application. However, subjective norms and perceived behavioral control have no significant effect on behavioral intentions. The results also prove that behavioral intentions can encourage merchants to carry out actual behavior in adopting the People's Market application.
Pengaruh Kompetensi Pegawai dan Fasilitas Kerja Terhadap Kepuasan Masyarakat Melalui Kualitas Pelayanan Sebagai Variabel Intervening Siti Isnani; Siti Abdillah Nurhidayah; Haifa Hannum Arija
JUSTICE: Journal of Social and Political Science Vol 4 No 1 (2025): JUSTICE: Journal of Social and Political Science
Publisher : JUSTICE Journal Of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/674v2h69

Abstract

Penelitian ini bertujuan untuk mengetahui secara langsung dan tidak langsung pengaruh kompetensi pegawai dan fasilitas kerja terhadap kepuasan masyarakat melalui kualitas pelayanan sebagai variabel intervening pada kantor Balai Desa di Kecamatan Brangsong. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif data primer. Populasi dalam penelitian ini adalah masyarakat yang pernah menerima pelayanan di Balai Desa Kecamatan Brangsong berjumlah 284 orang. Teknik pengambilan sampel menggunakan purposive sampling yang diperoleh dari rumus slovin dengan sampel berjumlah 166 responden. Analisis data yang digunakan adalah analisis outer model dan inner model. Pengukuran pada penelitian ini menggunakan alat bantu statistik yaitu SMART PLS 3. Hasil penelitian ini menunjukkan bahwa kompetensi pegawai berpengaruh positif dan signifikan secara langsung terhadap kepuasan masyarakat. fasilitas kerja berpengaruh positif dan signifikan secara langsung terhadap kepuasan masyarakat. serta terdapat pengaruh positif dan signifikan secara tidak langsung antara kompetensi pegawai dan fasilitas kerja terhadap kepuasan masyarakat melalui kualitas pelayanan.
Pengalaman Interaksi Perempuan Gen Z dalam Memicu Perilaku Impulsive Buying di Live Streaming Commerce Haifa Hannum Arija; Eka Kurnia Patmasari; Shofiatul Mila
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 11 No 1 (2026): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v11i1.27200

Abstract

Research aim : This study aims to analyze how stimuli in live streaming commerce—originating from both platform interactions and hosts—shape internal psychological states and trigger impulsive buying behavior among Generation Z women, utilizing the Stimulus–Organism–Response (S-O-R) framework. Design/Methods/Approach : A qualitative method with a phenomenological approach was employed to explore the subjective experiences and emotional engagement of informants. Data were gathered through in-depth interviews with 10 Generation Z women in Indonesia, selected via purposive and snowball sampling. The analysis followed a thematic process, mapping findings into the elements of stimulus, organism, and response. Research Finding : The findings indicate that stimuli do not directly drive impulsive buying but operate through psychological mediation. Time pressure and product demonstrations foster a flow experience, while the expertise and persuasiveness of hosts strengthen parasocial interaction. These psychological states reduce cognitive control and enhance emotional proximity, thereby accelerating impulsive purchasing decisions. Theoretical contribution/Originality : This study extends the S-O-R model by demonstrating the complementary roles of dual organisms—cognitive-affective and relational-social—within the live streaming commerce context. Practitioner/Policy implication : Practitioners should focus on managing interactive broadcast atmospheres, building host credibility, and strategically utilizing time pressure and personalized recommendations to optimize the shopping experience for the Generation Z female segment. Research limitation : Semi-structured interviews may produce complex responses that deviate from the focus, necessitating a more rigorous filtering and categorization process during analysis.
Co-Authors Eka Kurnia Patmasari Sherli Junianingrum Shofiatul Mila Siti Abdillah Nurhidayah Siti Isnani