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All Journal JURNAL REFORMASI ADMINISTRASI Jurnal Ilmiah untuk Mewujudkan Masyarakat Madani Jurnal Manajemen dan Bisnis Jayakarta NERACA : JURNAL AKUNTANSI TERAPAN Media Bina Ilmiah JAMBIS : Jurnal Administrasi Bisnis
Saifullah
Institut Ilmu Sosial Dan Manajemen STIAMI, Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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ANALISIS KESADARAN MEREK DAN PERSEPSI RISIKO TERHADAP NIAT BELI PRODUK PAKAIAN DI ONLINE SHOPEE STUDI KASUS KARYAWAN PT. ENIGMA HASBUNA INDONESIA Saifullah Saifullah; Rudianto Hermawan; Muhamad Roby Jatmiko; Yuliantin Yuliantin; Endro Susilo
Media Bina Ilmiah Vol. 17 No. 7: Februari 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/mbi.v17i7.290

Abstract

The purpose of this study was to analyze the brand awareness and effect of risk perception on fashion product purchase intention at Shopee for the Employees PT. Eniqma Hasbuna Indonesia. The approach in this study was a quantitative approach. The data collection technique was based on questionnaires and literature studies. The population used in this study were Employees s of the PT. Eniqma Hasbuna Indonesia. The sampling technique was the random sampling method. The sample in this study was 54 respondents. The data analysis technique used was SPPSS version 25 software. Based on the results of data analysis of multiple linear equations, it was found that risk perception and brand awareness have a simultaneous positive effect on purchase intention. From the results of the partial test analysis, risk perception has a positive effect on purchase intention and brand awareness also has a positive effect on purchase intention. It is proven by the results of the calculation of the coefficient of determination (R2) that there is a significant and positive effect between brand awareness (X1) and risk perception (X2) on purchase intention (Y) by 0.595 or 59.5% while the remaining 40.5% is determined by other variables not included in this study
The Influence of Price and Brand Image on Purchasing Decisions for Contemporary Segarkhan Ice Drink in Central JakartaThe Influence of Price and Brand Image on Purchasing Decisions for Contemporary Segarkhan Ice Drink in Central Jakarta Hermawan, Rudianto; Kusyeni, Raden; Saifullah, Saifullah; Prasioni Untari, Novelita; Sumarna Sobari, Indra
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 5: Oktober 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i5.4561

Abstract

Currently, drinking contemporary Drink is not just enjoying the dish but also enjoying the atmosphere of the contemporary Drink shop. Now contemporary Drink shops can be used to meet with friends, hold work meetings, do assignments or just fill in spare time. The trend of drinking contemporary Drink has penetrated the city of Jakarta, especially North Jakarta. Of the many contemporary Drink shops in North Jakarta, Segarkhan Ice Drink is one of them. This research was conducted with the aim of analyzing the effect of price and brand image on purchasing decisions (a case study on Segarkhan Ice Drink, Jakarta). The variables in this study consist of price and brand image as the independent variables and purchasing decisions as the dependent variable. This research uses quantitative methods. The population in this study were visitors to contemporary Segarkhan ice drink in March 2024 with a total of 4,372 visitors. The sample was determined using the slovin formula and a total of 190 people were obtained, so the respondents used in this study were 190 people. The sampling technique used was non- probability sampling in the form of purposive sampling. Testing the data using multiple linear regression analysis. T test and F test. The price variable has a positive and significant effect on purchasing decisions, with a regression value of 0.834, t test of 6.667>1.190 Sig. 0.00 <0.05 and the coefficient of determination is 0.714 or 71.4%. The brand image variable has a positive and significant effect on purchasing decisions, with a regression value of 0.782, at-test of 5.142> 1.190 Sig.0.00 <0.05 and the coefficient of determination is 0.665 or 66.5%. Simultaneously price and brand image have a positive and significant effect on purchasing decisions, the f test is 115.151> 2.70 Sig. 0.00 <0.05 with a coefficient of determination of 0.779 or 77.9%.
PENGARUH KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI PT. WINDU PERSADA CARGO (WPC CARGO) Saifullah, Saifullah; Kusyeni, Rd.; Hermawan, Rudianto
Jurnal Manajemen & Bisnis Jayakarta Vol 6 No 01 (2024): Vol. 06 No. 01 Juli 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53825/jmbjayakarta.v6i01.285

Abstract

Jurnal penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh kepemimpinan dan motivasi kerja terhadap kinerja karyawan PT. Windu Persada Cargo. Jenis penelitian ini menggunakan pendekatan kuantitatif dengan paradiqma eksplanatif. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah teknik non probability sampling dengan menggunakan teknik sampling jenuh/penuh. Jumlah sampel dari penelitian ini adalah 39 orang karyawan PT. Windu Persada Cargo. Pengujian data dilakukan dengan menggunakan analisis regresi berganda. dengan hasil uji t pada variabel Motivasi Kerja memiliki tingkat signifikansi 0,001 < 0,05. Dari hasil uji t pada variabel Motivasi Kerja menyatakan bahwa signifikansi uji t lebih kecil dari 0,05 (p<0,05) dan nilai T hitung sebesar 5,177 > T tabel 2,028, maka Ho2 ditolak dan Ha2 diterima. Dan nilai koefisien regresi memiliki nilai positif sebesar 1,520. Kontribusi pengaruh variabel independen Motivasi Kerja (X2) terhadap Kinerja Karyawan (Y) dalam penelitian ini adalah sebesar 42%. Kepemimpinan dan Motivasi Kerja berpengaruh signifikan dan positif terhadap Kinerja Karyawan PT. Windu Persada Cargo (WPC Cargo) secara simultan. Hal ini dibuktikan dengan nilai signifikansi untuk pengaruh simultan Kepemimpinan (X1) dan Motivasi Kerja (X2) terhadap Kinerja Karyawan (Y) adalah 0,001 < 0,05 dan F hitung 32,210 > F tabel 3,16. Hal ini membuktikan bahwa Ho3 ditolak dan Ha3 diterima. Kontribusi variabel kepemimpinan dan motivasi kerja terhadap kinerja karyawan adalah sebesar 64,2%. Hasil penelitian ini menunjukkan bahwa kepemimpinan dan motivasi kerja secara simultan memiliki pengaruh positif yang signifikan terhadap kinerja karyawan PT. Windu Persada Cargo yang dimilikinya.
ANALISIS STRATEGI BISNIS DALAM MENINGKATKAN KEPUASAN KONSUMEN PADA BISNIS REFLEXOLOGY GRIYA SEHAT DI HOWITZER RAYA Hermawan , Rudianto; Rd. Kusyeni; Saifullah, Saifullah; Putri, Anis Taufina
Jurnal Manajemen & Bisnis Jayakarta Vol 7 No 01 (2025): Vol 7 No 01 Juli 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53825/jmbjayakarta.v7i01.341

Abstract

This research aims to analyses the right business strategy of Griya Sehat Reflexology Business on Howitzer Raya in an effort to increase customer satisfaction. SWOT analysis is used to identify internal strengths and weaknesses as well as external opportunities and threats faced by the company. This research uses a qualitative method with data collection through interviews and field observations. The results showed that Griya Sehat Reflexology Business has strong internal strengths, such as resources, technology, and organizational capabilities. However, the company also faces threats from competitive rivalry and buyer bargaining power. Based on SWOT analysis, an effective business strategy to increase customer satisfaction is the S-0 (Strength - Opportunity) strategy, which minimizes weaknesses and maximizes strengths and opportunities. Thus, this research hopes to contribute to businesses in increasing customer satisfaction and maintaining their competitive advantage. The results of this research are expected to be used as a reference for further research and contribute to the development of science.
Pengaruh Kualitas Layanan Dan Kepuasan Terhadap Loyalitas Pelanggan Pada Pengguna Jasa Ekspedisi Paxel Home Jakarta Timur Hermawan, Rudianto; Saifullah, Saifullah; Kusyeni, Raden; Sobari, Indra Soemarna; Handayani, Risky
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 2: April 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i2.4970

Abstract

This study aimed to evaluate the effect of Service Quality and Customer Satisfaction variables on Customer Loyalty among users of Paxel Home expedition services in East Jakarta. Data were collected through questionnaires distributed to 130 respondents and processed using the IBM SPSS Statistics 26 program. The recapitulation results showed that the average Service Quality and Customer Satisfaction variables were 4.32 each, and the average Customer Loyalty variable was 4.28, all of them were in the ˜Strongly Agree’ or ˜Excellent’ category. The sample was determined using the Hair et al (2010: 101) formula and a total of 130 people were obtained, so the respondents used in this study were unlimited people. The analysis was carried out by testing the Coefficient of Determination, Multiple Linear Regression, and t-test to measure how much influence the independent variables (Service Quality and Customer Satisfaction) have on the dependent variable (Customer Loyalty). The results of the calculation of the Coefficient of Determination (R2) showed that 64.6% of the variation in Customer Loyalty could be explained by Service Quality and Customer Satisfaction, while35.4% was influenced by other variables not examined. The t-test showed that the variables of Service Quality (X1) and Customer Satisfaction (X2) each had a significant effect on Customer Loyalty (Y), with a t-count value for Service Quality of 13.713 (p < 0.05) and for Customer Satisfaction of 10.584 (p < 0.05). The results showed that Service Quality and Customer Satisfaction significantly affect Customer Loyalty
Optimalisasi Akuntabilitas Dokumen Keuangan melalui Pengawasan Berbasis Digital di Kantor Se Kecamatan Kemayoran Saifullah; Dian Wahyudin; Fitria Laela Deflina
Neraca : Jurnal Akuntansi Terapan Vol. 7 No. 2: April 2026
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

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Abstract

Penelitian ini mengkaji optimalisasi akuntabilitas dokumen keuangan melalui pengawasan berbasis digital di Kecamatan Kemayoran, Jakarta Pusat. Latar belakang penelitian berangkat dari permasalahan pengelolaan Surat Pertanggungjawaban (SPJ) yang masih manual, sehingga menimbulkan keterlambatan dan rendahnya transparansi. Penelitian bertujuan menganalisis kondisi aktual pengawasan, hambatan yang dihadapi, serta upaya strategis dalam meningkatkan akuntabilitas keuangan. Metode yang digunakan adalah kualitatif deskriptif dengan teknik wawancara, observasi, dan dokumentasi. Analisis data dilakukan melalui model Miles & Huberman, fishbone diagram, USG diagram, serta evaluasi McNamara. Hasil penelitian menunjukkan bahwa sebagian besar proses pengawasan dokumen keuangan telah beralih ke sistem digital melalui aplikasi seperti SI ANDAL, meskipun masih terdapat unit kerja yang menggunakan metode semi-manual. Hambatan utama yang diidentifikasi meliputi keterbatasan infrastruktur teknologi, kurangnya kompetensi sumber daya manusia, resistensi budaya kerja terhadap digitalisasi, serta lemahnya standar operasional prosedur pengawasan digital. Upaya strategis yang dapat dilakukan antara lain peningkatan kapasitas SDM melalui pelatihan, penguatan integrasi sistem antar unit, penyusunan SOP baku, serta pemanfaatan teknologi cloud dan notifikasi otomatis untuk mempercepat proses verifikasi. Kesimpulannya, pengawasan berbasis digital terbukti mampu meningkatkan transparansi, efisiensi, dan akuntabilitas pengelolaan dokumen keuangan, sekaligus mendukung tercapainya laporan keuangan daerah yang wajar tanpa pengecualian (WTP). Kata Kunci: Akuntabilitas; Pengawasan Digital; Dokumen Keuangan
Pengaruh Beban Kerja, Motivasi Kerja dan Lingkungan Kerja Terhadap Kinerja Penanganan Prasarana dan Sarana Umum di Kelurahan Cempaka Putih Dwi Astuti Handayani; Saifullah
Reformasi Administrasi Vol. 13 No. 1: Maret 2026
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

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Abstract

The management of public infrastructure and facilities (PPSU) in Cempaka Putih Timur Urban Village plays a crucial role in maintaining cleanliness, order, and the upkeep of public facilities. However, various challenges affecting PPSU officers’ performance persist, including high workload, low work motivation, and an unsupportive work environment. This research aims to analyze and evaluate the influence of workload, work motivation, and work environment on the performance of PPSU officers in Cempaka Putih Timur Urban Village. This research employs a quantitative approach through a survey involving all 75 PPSU members in Cempaka Putih Timur Urban Village. Data were analyzed using multiple linear regression with SPSS software. The findings indicate that workload, work motivation, and work environment each have a positive and significant influence on performance. Simultaneously, these three independent variables contribute positively and significantly to PPSU performance, as reflected in the calculated F-value of 61.135, which exceeds the F-table value of 2.734, with a significance level of 0.000, lower than the α probability of 0.05. Additionally, the coefficient of determination (R²) is 0.709, indicating that workload, work motivation, and work environment collectively explain 70.9% of the variance in performance, while the remaining 29.1% is influenced by other factors. This research suggests the need for better workload management, enhanced work motivation programs, and an optimized work environment to improve PPSU performance.
Co-Authors Dian Wahyudin Dwi Astuti Handayani Endro Susilo Fitria Laela Deflina Handayani, Risky Muhamad Roby Jatmiko Prasioni Untari, Novelita Putri, Anis Taufina Raden Kusyeni Rudianto Hermawan Sobari, Indra Soemarna Sumarna Sobari, Indra Yuliantin Yuliantin