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All Journal Jurnal Manajemen dan Bisnis Jayakarta Media Bina Ilmiah JAMBIS : Jurnal Administrasi Bisnis
Saifullah Saifullah
Institut Ilmu Sosial dan Manajemen STIAMI, Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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ANALISIS KESADARAN MEREK DAN PERSEPSI RISIKO TERHADAP NIAT BELI PRODUK PAKAIAN DI ONLINE SHOPEE STUDI KASUS KARYAWAN PT. ENIGMA HASBUNA INDONESIA Saifullah Saifullah; Rudianto Hermawan; Muhamad Roby Jatmiko; Yuliantin Yuliantin; Endro Susilo
Media Bina Ilmiah Vol. 17 No. 7: Februari 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/mbi.v17i7.290

Abstract

The purpose of this study was to analyze the brand awareness and effect of risk perception on fashion product purchase intention at Shopee for the Employees PT. Eniqma Hasbuna Indonesia. The approach in this study was a quantitative approach. The data collection technique was based on questionnaires and literature studies. The population used in this study were Employees s of the PT. Eniqma Hasbuna Indonesia. The sampling technique was the random sampling method. The sample in this study was 54 respondents. The data analysis technique used was SPPSS version 25 software. Based on the results of data analysis of multiple linear equations, it was found that risk perception and brand awareness have a simultaneous positive effect on purchase intention. From the results of the partial test analysis, risk perception has a positive effect on purchase intention and brand awareness also has a positive effect on purchase intention. It is proven by the results of the calculation of the coefficient of determination (R2) that there is a significant and positive effect between brand awareness (X1) and risk perception (X2) on purchase intention (Y) by 0.595 or 59.5% while the remaining 40.5% is determined by other variables not included in this study
The Influence of Price and Brand Image on Purchasing Decisions for Contemporary Segarkhan Ice Drink in Central JakartaThe Influence of Price and Brand Image on Purchasing Decisions for Contemporary Segarkhan Ice Drink in Central Jakarta Hermawan, Rudianto; Kusyeni, Raden; Saifullah, Saifullah; Prasioni Untari, Novelita; Sumarna Sobari, Indra
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 5: Oktober 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i5.4561

Abstract

Currently, drinking contemporary Drink is not just enjoying the dish but also enjoying the atmosphere of the contemporary Drink shop. Now contemporary Drink shops can be used to meet with friends, hold work meetings, do assignments or just fill in spare time. The trend of drinking contemporary Drink has penetrated the city of Jakarta, especially North Jakarta. Of the many contemporary Drink shops in North Jakarta, Segarkhan Ice Drink is one of them. This research was conducted with the aim of analyzing the effect of price and brand image on purchasing decisions (a case study on Segarkhan Ice Drink, Jakarta). The variables in this study consist of price and brand image as the independent variables and purchasing decisions as the dependent variable. This research uses quantitative methods. The population in this study were visitors to contemporary Segarkhan ice drink in March 2024 with a total of 4,372 visitors. The sample was determined using the slovin formula and a total of 190 people were obtained, so the respondents used in this study were 190 people. The sampling technique used was non- probability sampling in the form of purposive sampling. Testing the data using multiple linear regression analysis. T test and F test. The price variable has a positive and significant effect on purchasing decisions, with a regression value of 0.834, t test of 6.667>1.190 Sig. 0.00 <0.05 and the coefficient of determination is 0.714 or 71.4%. The brand image variable has a positive and significant effect on purchasing decisions, with a regression value of 0.782, at-test of 5.142> 1.190 Sig.0.00 <0.05 and the coefficient of determination is 0.665 or 66.5%. Simultaneously price and brand image have a positive and significant effect on purchasing decisions, the f test is 115.151> 2.70 Sig. 0.00 <0.05 with a coefficient of determination of 0.779 or 77.9%.
PENGARUH KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI PT. WINDU PERSADA CARGO (WPC CARGO) Saifullah, Saifullah; Kusyeni, Rd.; Hermawan, Rudianto
Jurnal Manajemen & Bisnis Jayakarta Vol 6 No 01 (2024): Vol. 06 No. 01 Juli 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53825/jmbjayakarta.v6i01.285

Abstract

Jurnal penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh kepemimpinan dan motivasi kerja terhadap kinerja karyawan PT. Windu Persada Cargo. Jenis penelitian ini menggunakan pendekatan kuantitatif dengan paradiqma eksplanatif. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah teknik non probability sampling dengan menggunakan teknik sampling jenuh/penuh. Jumlah sampel dari penelitian ini adalah 39 orang karyawan PT. Windu Persada Cargo. Pengujian data dilakukan dengan menggunakan analisis regresi berganda. dengan hasil uji t pada variabel Motivasi Kerja memiliki tingkat signifikansi 0,001 < 0,05. Dari hasil uji t pada variabel Motivasi Kerja menyatakan bahwa signifikansi uji t lebih kecil dari 0,05 (p<0,05) dan nilai T hitung sebesar 5,177 > T tabel 2,028, maka Ho2 ditolak dan Ha2 diterima. Dan nilai koefisien regresi memiliki nilai positif sebesar 1,520. Kontribusi pengaruh variabel independen Motivasi Kerja (X2) terhadap Kinerja Karyawan (Y) dalam penelitian ini adalah sebesar 42%. Kepemimpinan dan Motivasi Kerja berpengaruh signifikan dan positif terhadap Kinerja Karyawan PT. Windu Persada Cargo (WPC Cargo) secara simultan. Hal ini dibuktikan dengan nilai signifikansi untuk pengaruh simultan Kepemimpinan (X1) dan Motivasi Kerja (X2) terhadap Kinerja Karyawan (Y) adalah 0,001 < 0,05 dan F hitung 32,210 > F tabel 3,16. Hal ini membuktikan bahwa Ho3 ditolak dan Ha3 diterima. Kontribusi variabel kepemimpinan dan motivasi kerja terhadap kinerja karyawan adalah sebesar 64,2%. Hasil penelitian ini menunjukkan bahwa kepemimpinan dan motivasi kerja secara simultan memiliki pengaruh positif yang signifikan terhadap kinerja karyawan PT. Windu Persada Cargo yang dimilikinya.
Co-Authors Endro Susilo Muhamad Roby Jatmiko Prasioni Untari, Novelita Raden Kusyeni Rudianto Hermawan Sumarna Sobari, Indra Yuliantin Yuliantin