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STRATEGI PENGEMBANGAN BISNIS BERDASARKAN PENGENDALIAN KUALITAS PERSEDIAAN BARANG PADA KOPERASI RITEL UMKM Hermawan, Rudianto; Abdul, Fino Wahyudi; Hidayat, Yusuf Rahmat
Jurnal Industri Kreatif dan Kewirausahaan Vol 3, No 1 (2020): JUNE
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v3i1.66

Adanya persaingan di bidang usaha ritel makanan di Indonesia, membuat pengusaha harus terus meningkatkan daya saingnya. Dalam usaha ritel koperasi UMKM, biaya persediaan merupakan aspek yang sangat penting. Dengan adanya pengeluaran biaya yang efisien, maka perusahaan dapat terus bersaing secara kompetitif dengan perusahaan lainnya. Penelitian ini dilakukan untuk mengetahui manfaat analisis SWOT bagi perusahaan dalam strategi penentu masa depan dan keberlangsungan bisnisnya. Untuk memudahkan analisis data, akan digunakan metode ABC agar lebih tepat sasaran barang-barang mana yang penting. Hasil pengujian yang didapatkan setelah diterapkan metode ABC, terdapat 24 produk pada koperasi ritel UMKM XY yang masing-masing dikategorikan ke kelas A sebanyak 2 produk, kelas B sebanyak 3 produk, dan kelas C sebanyak 5 produk. Kondisi bisnis dari Koperasi Ritel UMKM XY berdasarkan hasil analisa SWOT berada di kuadran satu yaitu growth (agresif).

STRATEGI PENGEMBANGAN BISNIS BERDASARKAN PENGENDALIAN KUALITAS PERSEDIAAN BARANG PADA KOPERASI RITEL UMKM Hermawan, Rudianto; Abdul, Fino Wahyudi; Hidayat, Yusuf Rahmat
Jurnal Industri Kreatif dan Kewirausahaan Vol 3, No 1 (2020): JUNE
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v3i1.66

Adanya persaingan di bidang usaha ritel makanan di Indonesia, membuat pengusaha harus terus meningkatkan daya saingnya. Dalam usaha ritel koperasi UMKM, biaya persediaan merupakan aspek yang sangat penting. Dengan adanya pengeluaran biaya yang efisien, maka perusahaan dapat terus bersaing secara kompetitif dengan perusahaan lainnya. Penelitian ini dilakukan untuk mengetahui manfaat analisis SWOT bagi perusahaan dalam strategi penentu masa depan dan keberlangsungan bisnisnya. Untuk memudahkan analisis data, akan digunakan metode ABC agar lebih tepat sasaran barang-barang mana yang penting. Hasil pengujian yang didapatkan setelah diterapkan metode ABC, terdapat 24 produk pada koperasi ritel UMKM XY yang masing-masing dikategorikan ke kelas A sebanyak 2 produk, kelas B sebanyak 3 produk, dan kelas C sebanyak 5 produk. Kondisi bisnis dari Koperasi Ritel UMKM XY berdasarkan hasil analisa SWOT berada di kuadran satu yaitu growth (agresif).

PENGARUH KOMUNIKASI, LINGKUNGAN KERJA, DAN KOMPETENSI TERHADAP KINERJA PEGAWAI Rudianto Hermawan; Rd Kusyeni
Management & Accounting Expose Vol 3, No 2 (2020)
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/accounting.v3i2.212

AbstrakPenelitian ini bertujuan untuk menganalisis pengaruh komunikasi, lingkungan kerja, kompetensi terhadap kinerja pegawai pada Kantor Kecamatan Cempaka Putih Kota Administrasi Jakarta Pusat. Metode yang digunakan adalah metode kuantitatif dan paradigma yang digunakan adalah paradigma naturalistik. Berdasarkan analisis regresi linier menunjukkan bahwa secara parsial komunikasi, lingkungan kerja, dan kompetensi berpengaruh positif terhadap kinerja karyawan. Demikian juga secara simultan, komunikasi, lingkungan kerja, dan kompetensi berpengaruh positif terhadap kinerja karyawan. Hal tersebut menunjukkan bahwa semakin baik kondisi komunikasi, lingkungan kerja yang disertai dengan kompetensi yang efektif, akan berpotensi meningkatkan kinerja pegawai. Kata kunci : Komunikasi, Lingkungan Kerja, Kompetensi, Kinerja Karyawan

The Effect of Taxpayer Awareness, Understanding’s Knowledge of Taxation on Compliance of Small and Medium Micro Business Taxpayers at Pratama Tax Service Office Cibitung Agus Subagiyo; Siti Nurbaity; Khikmatul Islah; Rudianto Hermawan; Ahmad Junaidi
Ilomata International Journal of Tax and Accounting Vol. 3 No. 1 (2022): January 2022
Publisher : Yayasan Ilomata

The number of small and micro business taxpayers at the Cibitung Pratama Tax Office from year to year after the increase, but the high increase in the number of taxpayers is not directly proportional to the increase in taxpayer compliance in paying and notifying the tax. The purpose of this research is to recognize the influence of understanding, the description and knowledge of taxpayers on the compliance of small and medium-sized micro business taxpayers at KPP Pratama Cibitung. The population in this research is a small intermediate micro business taxpayer registered at KPP Pratama Cibitung. The procedure for taking illustrations in this research uses accidental sampling, on the contrary, the collection of information through the questionnaire method. The illustrations used in this research are 100 respondents. In this research, hypotheses are tested using multiple linear regression analysis. The results of this research display that understanding, descriptions, and knowledge of taxpayers regarding partial taxation influence the compliance of small and medium-sized micro business taxpayers in the Cibitung Pratama Tax Office.

The Effect of Motivation and Work Discipline on Performance of Locket Officers at PT KCI Rute Jakarta Kota Bogor Abul Latif Muqaffi; Wahyuddin Latunreng; Rudi Hermawan; Antoni Ludfi Arifin
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6759

The object of this study is to find out the correlation between motivation and work discipline on the performance of counter officers. The objective is to find out how much motivation and work discipline can boost the performance of counter officers at the Jakarta Kota-Bogor Commuter Line Stations. The data for this research was collected with the Questionnaire and Literature Study methods. The method used for this study is the quantitative analysis method. The sample population for this study was 137 PT KCI counter officers working at the Jakarta Kota-Bogor Commuter Lina Stations. The results of the study are: a) The results of the correlation coefficient of (r) X1 against Y is 0.459 or 45.9%, which based on the correlation interpretation table means that there is a moderately high correlation between the motivation variable and officer’s performance variable. The higher the value of the correlation cofficient means the greater the effect and correlation berween the X1 variable and the Y variable. The amount of correlation on how the X1 variable affects the Y variable is around 45.9%; b) the results of the correlation coefficient (r) X2 against Y is 0.722 or 72. 2%, which based on the correlation interpretation table shows that there is a strong or high correlation between the discipline variable and the officer performance variable. The greater the correlation coefficient value means the stronger the correlation is between the X2 variable and Y variable. The amount of how the X2 variable will affect the Y variable is 72.2%; and c) the results of the correlation coefficient (r) of X1 and X2 to Y show the value of the correlation coefficient (r) between the variables of motivation (X1) and discipline (X2) together with officer performance (Y) of 0.732. This value reflects that the relationship between motivation (X1) and discipline (X2) together with officer performance (Y) qualitatively is a very strong and positive correlation of 73.2%. Based on the interpretation table, the multiple correlation coefficient (r) is an estimate of how far the correlation between the two or more independent variables is from the dependent variable. The correlation coefficient between variables is aroun 0-1. If the result of r is closer to one (1), the the influence of the independent variable on the dependent variable is bigger. If the result of r is closer to zero (0), then the influence of the independent variable is weaker on the dependent variable.

ANALISIS KESADARAN MEREK DAN PERSEPSI RISIKO TERHADAP NIAT BELI PRODUK PAKAIAN DI ONLINE SHOPEE STUDI KASUS KARYAWAN PT. ENIGMA HASBUNA INDONESIA Saifullah Saifullah; Rudianto Hermawan; Muhamad Roby Jatmiko; Yuliantin Yuliantin; Endro Susilo
Media Bina Ilmiah Vol. 17 No. 7: Februari 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/mbi.v17i7.290

The purpose of this study was to analyze the brand awareness and effect of risk perception on fashion product purchase intention at Shopee for the Employees PT. Eniqma Hasbuna Indonesia. The approach in this study was a quantitative approach. The data collection technique was based on questionnaires and literature studies. The population used in this study were Employees s of the PT. Eniqma Hasbuna Indonesia. The sampling technique was the random sampling method. The sample in this study was 54 respondents. The data analysis technique used was SPPSS version 25 software. Based on the results of data analysis of multiple linear equations, it was found that risk perception and brand awareness have a simultaneous positive effect on purchase intention. From the results of the partial test analysis, risk perception has a positive effect on purchase intention and brand awareness also has a positive effect on purchase intention. It is proven by the results of the calculation of the coefficient of determination (R2) that there is a significant and positive effect between brand awareness (X1) and risk perception (X2) on purchase intention (Y) by 0.595 or 59.5% while the remaining 40.5% is determined by other variables not included in this study

INFLUENCE ONLINE CUSTOMER REVIEWS AND QUALITY INFORMATION OF PURCHASE DECISIONS AT SHOPEE YASASHI JAPAN SHOP Rudi Hermawan
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 01 (2023): Pebruary,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the effect of online customer reviews and information quality on purchasing decisions at Shopee Yasashi Japan Shop. The research method was used a quantitative method. The population in this study are the Shopee Yasashi Japan Shop consumers. Sampling was done using probability sampling technique with random sampling method. The sample in this study consisted of 98 respondents that had bought products at Shopee Yasashi Japan Shop. Collecting data was using a questionnaire. The collected data was scored and then analyzed using the SPSS (Statical Program for Social Science) 23.0 for Windows program.The results of this study indicate that Online Customer Review (X1) has a positive and significant influence on Purchase Decisions (Y) at Shopee Yasashi Japan Shop by 68%. Information Quality (X2) has a positive and significant influence on Purchase Decision (Y) at Shopee Yasashi Japan Shop by 51.4%. Online Customer Review (X1) and Information Quality (X2) have a positive and significant influence on Purchase Decision (Y) at Shopee Yasashi Japan Shop simultaneously on variable Y amounting to 84.5% and 15.5% influenced by other variables that not investigated by researchers in this study.

Food and Beverage Business Prospects during Covid-19 Pandemic Azahari, Helmi; Fantini, Endah; Samsudin, Samsudin; Hermawan, Rudianto; Susanto, Imam
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7288

This study aimed to determine the prospects for the food and beverages business during the Covid-19 pandemic, through observation of the food and beverages business marketing communication strategy, in this case, the restaurant. The Covid-19 pandemic has devastated the restaurant business. The loss of restaurant entrepreneurs in 2020 is estimated at more than IDR 1 trillion. The research was conducted using marketing communication theory, including publications and advertising for company promotion. Several previous studies have highlighted the impact of the Covid-19 pandemic on the restaurant business in Indonesia. Among them are Niko Al-Hakim (2021) and Liliyana (2020). However, this research is different because the object of observation is a restaurant business that was only opened during the Covid-19 pandemic. The research was conducted using descriptive qualitative methods with a case study approach. As a result, the use of marketing communication promotion tools, in the form of publications and advertisements with a specific target audience, is very effective for company promotion during a pandemic because it can convey marketing messages with a budget that is not too expensive.

STRATEGI PENGEMBANGAN BISNIS BERDASARKAN PENGENDALIAN KUALITAS PERSEDIAAN BARANG PADA KOPERASI RITEL UMKM Hermawan, Rudianto; Abdul, Fino Wahyudi; Hidayat, Yusuf Rahmat
Jurnal Industri Kreatif dan Kewirausahaan Vol 3 No 1 (2020): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2020
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v3i1.66

Adanya persaingan di bidang usaha ritel makanan di Indonesia, membuat pengusaha harus terus meningkatkan daya saingnya. Dalam usaha ritel koperasi UMKM, biaya persediaan merupakan aspek yang sangat penting. Dengan adanya pengeluaran biaya yang efisien, maka perusahaan dapat terus bersaing secara kompetitif dengan perusahaan lainnya. Penelitian ini dilakukan untuk mengetahui manfaat analisis SWOT bagi perusahaan dalam strategi penentu masa depan dan keberlangsungan bisnisnya. Untuk memudahkan analisis data, akan digunakan metode ABC agar lebih tepat sasaran barang-barang mana yang penting. Hasil pengujian yang didapatkan setelah diterapkan metode ABC, terdapat 24 produk pada koperasi ritel UMKM XY yang masing-masing dikategorikan ke kelas A sebanyak 2 produk, kelas B sebanyak 3 produk, dan kelas C sebanyak 5 produk. Kondisi bisnis dari Koperasi Ritel UMKM XY berdasarkan hasil analisa SWOT berada di kuadran satu yaitu growth (agresif).

The Influence of Price and Brand Image on Purchasing Decisions for Contemporary Segarkhan Ice Drink in Central JakartaThe Influence of Price and Brand Image on Purchasing Decisions for Contemporary Segarkhan Ice Drink in Central Jakarta Hermawan, Rudianto; Kusyeni, Raden; Saifullah, Saifullah; Prasioni Untari, Novelita; Sumarna Sobari, Indra
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 5: Oktober 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i5.4561

Currently, drinking contemporary Drink is not just enjoying the dish but also enjoying the atmosphere of the contemporary Drink shop. Now contemporary Drink shops can be used to meet with friends, hold work meetings, do assignments or just fill in spare time. The trend of drinking contemporary Drink has penetrated the city of Jakarta, especially North Jakarta. Of the many contemporary Drink shops in North Jakarta, Segarkhan Ice Drink is one of them. This research was conducted with the aim of analyzing the effect of price and brand image on purchasing decisions (a case study on Segarkhan Ice Drink, Jakarta). The variables in this study consist of price and brand image as the independent variables and purchasing decisions as the dependent variable. This research uses quantitative methods. The population in this study were visitors to contemporary Segarkhan ice drink in March 2024 with a total of 4,372 visitors. The sample was determined using the slovin formula and a total of 190 people were obtained, so the respondents used in this study were 190 people. The sampling technique used was non- probability sampling in the form of purposive sampling. Testing the data using multiple linear regression analysis. T test and F test. The price variable has a positive and significant effect on purchasing decisions, with a regression value of 0.834, t test of 6.667>1.190 Sig. 0.00 <0.05 and the coefficient of determination is 0.714 or 71.4%. The brand image variable has a positive and significant effect on purchasing decisions, with a regression value of 0.782, at-test of 5.142> 1.190 Sig.0.00 <0.05 and the coefficient of determination is 0.665 or 66.5%. Simultaneously price and brand image have a positive and significant effect on purchasing decisions, the f test is 115.151> 2.70 Sig. 0.00 <0.05 with a coefficient of determination of 0.779 or 77.9%.

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