Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Return : Study of Management, Economic and Bussines Jurnal REKOMEN (Riset Ekonomi Manajemen)
Delaga Nurwisda
Institut Teknologi dan Bisnis ADIAS
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Work Motivation, Compensation and Organizational Culture On Organizational Commitment Through Job Satisfaction As A Mediating Variable Delaga Nurwisda; Santi Suciningtyas; Susidin Susidin
Return : Study of Management, Economic and Bussines Vol. 1 No. 4 (2022): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (93.659 KB) | DOI: 10.57096/return.v1i4.58

Abstract

Background: Public perception of public services is still influenced by the lack of organizational commitment of government officials. Aim: this research is to analyze the mediating relationship between Work Motivation, Compensation and Organizational Culture through Job Satisfaction and Organizational Commitment Performance: a study of employees in public service agencies. The objective of this research subject is Civil Servant at Disperindagkop Pemalang Regency. The population in this study is 96 employees. Method: This study uses explanatory research for causal relationships between variables through hypothesis testing.sampling techniques with purposive sampling, The data analysis methods used are path analysis and Sobel tests to test indirect influences (mediation effects). Findings: Based on the results of data analysis, several things were concluded, including: there is a significant direct effect of Work Motivation, Compensation and Organizational Culture on Organizational Commitment through Job Satisfaction as a mediating variable. In addition, Job Satisfaction also has a significant effect on employee Organizational Commitment. ly acsept and use application technology to develop their business.
The Role of Digital Marketing Resilience in Mediating the Relationship Between Entrepreneurial Marketing and Business Performance in Service SMEs Syafi'ah; Melan Susanty Purnamasari; Juli Handayani; Delaga Nurwisda; Rustina Dewi Werdiasih; Dewi Puspasari
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 1 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i1.2265

Abstract

This study aims to examine the role of Entrepreneurial Marketing in enhancing Business Performance through the mediation of Digital Marketing Resilience in small and medium-sized enterprises (SMEs) in the service sector in Indonesia. The research adopts a quantitative approach with a sample of 100 SMEs, selected using Slovin’s formula with a 10% margin of error. Data were collected through a survey using Google Forms, and the analysis was conducted using SmartPLS. The study investigates the relationships between the three key variables: Entrepreneurial Marketing, Digital Marketing Resilience, and Business Performance. The results show that Digital Marketing Resilience has a significant positive effect on Business Performance. However, Entrepreneurial Marketing does not have a direct effect on Business Performance, but it significantly influences business performance when mediated by Digital Marketing Resilience. This indicates that entrepreneurial marketing strategies, such as innovation, proactivity, and risk-taking, enhance business performance indirectly through building digital resilience. The findings highlight the importance of integrating entrepreneurial marketing with resilient digital marketing strategies to drive better business performance. This research provides valuable insights for SMEs aiming to optimize their marketing strategies and adapt to the challenges of the digital era.
Co-Authors Dewi Puspasari Juli Handayani Melan Susanty Purnamasari Rustina Dewi Werdiasih Santi Suciningtyas Susidin Susidin Syafi'ah