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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Manajemen dan Bisnis Kreatif JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Aliansi : Jurnal Manajemen dan Bisnis Jurnal Manajemen Bisnis dan Keuangan Maslahah: Jurnal Pengabdian Masyarakat Jurnal PKM Manajemen Bisnis Jurnal Peradaban Masyarakat (JPM) Transformasi: Journal of Economics and Business Management Jurnal REKOMEN (Riset Ekonomi Manajemen) DFAME Digital Financial Accounting Management Economics Journal Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Journal of Bussines Management Basic Journal of Management Proceedings National Conference Sisi Indonesia
Dewi Puspasari
STIE Wibawa Karta Raharja, Purwakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMILIHAN PERGURUAN TINGGI SWASTA (Studi Pada Politeknik Perdana Mandiri Purwakarta) Dewi Puspasari
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1019

Abstract

Referring to the standards or parameters of quality education, namely Government Regulation (PP) No.19 of 2005, there are eight standards that must be considered in order to realize quality education, namely content standards, process standards, competency standards, facilities and infrastructure standards, management standards, financing standards. and educational assessment standards. So education must now be managed professionally because campuses that do not have competitiveness will experience the impact of intense competition, namely the decline in the number of students. Campuses that can compete with other campuses are those that can promise a reputation/quality of quality education, facilities and infrastructure to support lectures, provide job opportunities after graduation, have varied study programs so that students can choose areas of concentration according to their talents and interests. This study aims to determine the factors that influence student decisions in choosing a college. This study uses quantitative research methods using primary data obtained from the results of the questionnaire. The subjects in this study amounted to 132 students of the Perdana Mandiri Polytechnic Purwakarta by using a sampling technique, namely proportional random sampling. Hypothesis testing using multiple linear regression analysis by calculating the t test, f test and test the coefficient of determination. The results of this research are the influence of Brand Image (X1), Campus Facilities (X2) and Campus Marketing factors (X3) on the Decision to Choose Higher Education (Y) which is 60.6%, the remaining 39.4% is influenced by other factors not examined in this study. Keywords : brand image, facilities, marketing, choose decisions.
Pengembangan Usaha Melalui Pendampingan Penataan Layout dan Pemasaran Pasca Pandemi di Kedai Seblak Miss Geugeu Purwakarta Dewi Puspasari
Jurnal Peradaban Masyarakat Vol. 2 No. 6 (2022): Jurnal Peradaban Masyarakat (JPM)
Publisher : LPPM STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jpm.v2i6.209

Abstract

Dampak yang ditimbulkan akibat pandemi virus Covid-19 yang melanda hampir seluruh wilayah di beberapa Negara khususnya di Indonesia menyebabkan krisis dibidang ekonomi yang berkepanjangan. Banyak sektor yang terkena dampak mulai dari sektor industri skala besar sampai sektor usaha kecil mengalami kesulitan bahkan banyak sekali usaha kecil yang sampai gulung tikar. Pandemi Covid-19 ini juga mengubah perilaku konsumen akibat adanya pembatasan kegiatan yang menyebabkan konsumen lebih banyak melakukan aktivitas di rumah dengan memanfaatkan teknologi digital. Dengan demikian maka pelaku usaha harus bisa menyesuaikan perilaku konsumen dan perlu menyiapkan bisnis nya sesuai dengan kondisi yang sekarang. Perubahan baru tersebut ditandai dengan empat karakteristik bisnis yaitu hygiene, low touch, less crowd dan low mobility. Pelaku usaha yang bisa bertahan pada era pandemi maupun pasca pandemi merupakan pelaku usaha yang bisa beradaptasi dengan perubahan baru tersebut. Metode yang digunakan sesuai dengan latar belakang tersebut adalah (1) Pendampingan cara penataan layout usaha, (2) pelatihan dan pendampingan pemasaran produk secara online. Hasil temuan dari kegiatan yang telah dilaksanakan adalah (1) layout usaha dibuat menjadi layout prasmanan atau buffet service dimana konsumen dapat memilih sendiri menu seblak yang diinginkan, lebih higienis, low touch dan low crowd (2) konsumen bisa memesan produk melalui aplikasi gofood dan menerima pesan antar (delivery order). Setelah dilaksanakannya pendampingan dan pelatihan penataan layout usaha dan pemasaran pada kedai seblak Miss Geugeu Purwakarta ini menjadikan kedai tersebut ramai dikunjungi dan meningkatkan omset penjualan pasca pandemi.
PENGARUH DESAIN LOGO DAN NAMA MEREK TERHADAP BRAND IMAGE MIXUE (Studi Kasus Pada Mahasiswa STIE Wibawa Karta Raharja) Dewi Puspasari
Aliansi : Jurnal Manajemen dan Bisnis Vol 18, No 1 (2023): ALIANSI : Jurnal Manajemen dan Bisnis
Publisher : Sekolah Tinggi Manajemen IMMI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/aliansi.v18i1.463

Abstract

One of the company's strategies in conveying messages regarding product information to be offered is by means of promotion. Promotion is carried out in order to convey product advantages and product benefits so that it is expected to influence consumers to buy. Promotion is an important factor in the marketing mix used by companies to win market competition. Brand identity will make consumers recognize and associate a company. All elements and parts of the brand have a function to form a brand identity so that it will create awareness and brand image. Mixue tries to build a brand image for its products so that it can influence consumers in terms of purchasing decisions and will have brand awareness values for consumers who have bought their products. Brand image is what consumers think and feel when they hear or see a brand, the more famous a brand is, the easier it will be for consumers to recognize the product so that it will make the company gain profits, increase sales figures and dominate market share. This study aims to determine the influence of logo design and brand name to brand image Mixue. The number of samples used in this study amounted to 144. This type of research is quantitative with the data analysis method used using multiple linear regression. The results of this study found that there was an influence of logo design and brand name on brand image of 40.4%.
Application of Raw Material Inventories Using the ABC Class Classification Method and the EOQ Method in Raw Material Inventories Based on POM QM For Windows: (Case Study on Surabi Gapura Purwakarta 2023) Dewi Puspasari; Yus Djunaedi Rusli
Transformasi: Journal of Economics and Business Management Vol. 2 No. 3 (2023): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i3.953

Abstract

The quality of a product depends on how the manufacturer applies the supply of raw materials used. The application of a good supply of raw materials can expedite the production process. There are many factors that affect the smooth production process. One of the factors that can affect the smoothness of the production process is the supply of raw materials. Raw materials in the production process include raw materials, semi-finished materials and finished goods. In running its business, Kedai Surabi Gapura experiences difficulties in terms of implementing raw material supplies considering the large number of orders that the shop receives every month so that Kedai Surabi Gapura cannot determine the number of priority raw material needs that must be purchased according to production needs. Surabi Gapura requires an appropriate method of supplying raw materials for production. By applying the raw material inventory classification method, it is hoped that Kedai Surabi can find out the priority classification of raw materials used based on raw material prices, in this case related to capital. Shop owners need to implement raw material inventory planning and control because to find out what the difference is between the costs incurred for purchasing raw materials and the amount of raw material requirements according to the daily production target. In addition to the raw material inventory classification method needed in an effort to expedite the production process, the shop also needs to apply the right raw material ordering method in order to save costs incurred such as transportation costs for sending raw materials, raw material storage costs, ordering costs, raw material maintenance costs arising from inventory. By applying the EOQ method for reordering raw materials, it is hoped that the Surabi Gapura Shop will place orders in economical quantities to determine the point of reordering raw materials so that the costs incurred by the Surabi Gapura Shop are efficient.The research method used in this study is to use a quantitative descriptive method. In this study the method used aims to determine the appropriate method of inventory of production raw materials with the raw material inventory classification method and the correct raw material ordering method in order to save costs incurred such as transportation costs for sending raw materials, raw material storage costs, ordering costs, maintenance costs for raw materials arising from inventory. By applying the EOQ method for reordering raw materials.From the results of calculations using the POM QM For Windows software based on the results of data processing using the ABC class classification analysis method for raw materials from 15 types of raw materials, they can be classified based on their respective classes according to the amount and investment value or rupiah spent to obtain these raw materials. Then by using the calculation of the EOQ method with the POM QM For Windows software, business owners can find out the optimal number of orders in the production process, namely the optimal number of orders is at 8,869.52 units, that is, if the demand in one day is 250 units.
Peluang Kewirausahaan Melalui Pengembangan Ide Produk Gula Aren Bubuk Di Desa Sindangsari Purwakarta Dewi Puspasari; Yus Djunaedi Rusli; Alawiyah Nurhabibah
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 2 No. 1 (2024): Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v2i1.682

Abstract

Community Service Empowerment Activities aim at business management, as well as developing investment and economic productivity and Village potential, as well as obtaining profits or net profits to increase the village's original income and develop the maximum benefits of the Village community's economic resources. Another aim is to develop the idea for powdered palm sugar products, namely to help improve the economy of the people of Sindangsari Village in entrepreneurship by utilizing existing natural resources, and provide opportunities for Sindangsari Village to be better known by the wider community for its superior products, as well as helping advance sugar MSMEs. sugar palm in Sindagsari Village. This method of community service and empowerment activities consists of several stages, there are 3 (three) stages in the process of implementing this activity, namely: Trial of making ant sugar and determining packaging, Determining calculations and determining Cost of Production (HPP), and Holding seminars as one of the strategies for conveying the idea of powdered palm sugar products to the public. Sindangsari Village is one of the villages that produces palm sugar with quite good quality. This is our aim to develop entrepreneurial opportunities through the idea strategy of powdered palm sugar in Sindangsari Village. In practice, we utilize palm sugar production that has been molded to make the process easier, as well as symbiotic mutualism activities, where there are mutually beneficial parties, when people who are not palm sugar processors want to try making ant sugar, they can buy palm sugar first from entrepreneurs. Palm sugar
Pemanfaatan Sosial Media Marketing Melalui Konten pada Instragram dalam Upaya Meningkatkan Brand Image Sebuah Produk Puspasari, Dewi; Hadithya, Riyan
Jurnal Manajemen Bisnis dan Keuangan Vol 4 No 2 (2023): Oktober 2023
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v4i2.122

Abstract

The rapid development of science and technology has led to changes in people's behavior towards fulfilling their daily needs. At this time promotional activities can be carried out through social media because it is felt to be the most effective in disseminating information quickly with a wide range. Promotion using social media is growing with the presence of various platforms used by companies or UMKM. Social media is a promotional tool that is very popular at this time. With social media, people can easily obtain various kinds of information about products or goods, the benefits of a product offered, product prices, and information on how to get these products or how to order them. The company's efforts to utilize social media as a digital promotional tool are expected to be able to provide many benefits for the business it runs, such as increased product sales and brand awareness of product brands that are increasingly recognized by the public. To make good product advertisements on social media, companies must pay attention to how good quality advertisements are presented and seen by internet users as potential customers. With good quality social media, it will increase product value in the eyes of consumers so that it will encourage increased brand loyalty.
Penerapan Pemasaran Digital Pada UMKM Cireng Gonjreng Di Desa Sukajaya Utami, Indri Putri; Puspasari, Dewi; Izzati, Nur; Fitriani, Dini
Maslahah: Jurnal Pengabdian Masyarakat Vol 6, No 2 (2025)
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/maslahah.v6i2.12388

Abstract

This activity aims to provide training and assistance to UMKM Cireng Gonjreng in Sukajaya Village, Purwakarta Regency, regarding marketing prospects through digital marketing as a marketing strategy to promote their products. The mentoring method is the PAR (Participatory Active Research) method. The training and mentoring phase consists of several activities, including: (1) Observation, (2) Pre-Activity, (3) Activity, (4) Evaluation and monitoring. The result of community service, UMKM Cireng Gonjreng has social media accounts and marketplaces as tools to sell and promote their products. UMKM understands the importance of digital marketing and can also manage social media marketplaces.
Implementasi metode EOQ dalam upaya efisiensi persediaan bahan baku pada pembuatan simping di UMKM SNS Purwakarta Puspasari, Dewi; Pamungkas, Eko Wiji
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 1 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i1.1280

Abstract

SNS is a micro, small, and medium enterprise (MSME) located in Purwakarta Regency, West Java, which operates in the snack manufacturing business sector, namely Simping. Simply put, SNS often experiences obstacles in carrying out the production process, namely that the business owner still has difficulty calculating the number of raw materials needed and the materials that must be ordered. The implementation of the EOQ method in SNS MSMEs can be concluded that from several types of raw materials used in the process of making stamping, it can be calculated for the primary raw materials which have the most widely used quantities, namely tapioca flour, wheat flour, cooking oil and garlic with using the EOQ method, the respective EOQ for tapioca flour is 147.3 kg, wheat flour is 104.14 kg, cooking oil is 74 kg and garlic is 52 kg. In comparison, tapioca flour is 77kg for safety stock; wheat flour is 19.25kg, 4.8 kg of cooking oil, and 1.2 kg of garlic. The reorder point for each raw material is tapioca flour at 6.37kg, wheat flour at 3.18kg, cooking oil at 1.59kg, and garlic at 0.8kg.
Pendampingan Perhitungan Kapasitas Produksi pada UMKM Salad Barbar Purwakarta Puspasari, Dewi; Aryati, Nurul Dewi
Jurnal PKM Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i2.1327

Abstract

This study focuses on the production capacity planning of Barbar Salad Purwakartaa local culinary business established in 2018 and is known for its fresh fruit salad and innovative menu offerings such as Es Mabar, Es Pucok, Es Teler Durian, Es Barbar and Es Semangka drinks. This study emphasizes the importance of production capacity in optimizing operational efficiency and assisting management in making decisions related to production facilities, product lines, workforce, and equipment purchases. This study uses sales data analysis for the last three months (September, October, November 2024) using the Moving Average (MA) method to estimate future sales trends. Key findings include the calculation of Break Even Point (BEP) for the entire business and individual products, providing strategic insights for decision making related to production and sales. Overall, this report provides a comprehensive overview of the state of production capacity of Barbar Salad Purwakarta, identification of areas that need improvement, and strategic recommendations to optimize future business performance. Thus, this study is not only useful for the management of ‘Barbar Salad Purwakarta” in planning and decision making.
The Role of Digital Marketing Resilience in Mediating the Relationship Between Entrepreneurial Marketing and Business Performance in Service SMEs Syafi'ah; Purnamasari, Melan Susanty; Handayani, Juli; Nurwisda, Delaga; Werdiasih, Rustina Dewi; Dewi Puspasari
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 1 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i1.2265

Abstract

This study aims to examine the role of Entrepreneurial Marketing in enhancing Business Performance through the mediation of Digital Marketing Resilience in small and medium-sized enterprises (SMEs) in the service sector in Indonesia. The research adopts a quantitative approach with a sample of 100 SMEs, selected using Slovin’s formula with a 10% margin of error. Data were collected through a survey using Google Forms, and the analysis was conducted using SmartPLS. The study investigates the relationships between the three key variables: Entrepreneurial Marketing, Digital Marketing Resilience, and Business Performance. The results show that Digital Marketing Resilience has a significant positive effect on Business Performance. However, Entrepreneurial Marketing does not have a direct effect on Business Performance, but it significantly influences business performance when mediated by Digital Marketing Resilience. This indicates that entrepreneurial marketing strategies, such as innovation, proactivity, and risk-taking, enhance business performance indirectly through building digital resilience. The findings highlight the importance of integrating entrepreneurial marketing with resilient digital marketing strategies to drive better business performance. This research provides valuable insights for SMEs aiming to optimize their marketing strategies and adapt to the challenges of the digital era.
Co-Authors Alawiyah Nurhabibah Amalia, Dinda Aryanti, Ai Aryati, Nurul Dewi Budhi Supriyadi Daniel Wisuda Purba Dini Fitriani Herdianie, Revalina Herrenauw, Laura Silvana Indri Putri Utami Ismali, Dicky Taopik Ismali Juli Handayani Neng Salwa Nur Izzati Nurwisda, Delaga Pajrin, Salma Sopariatul Pamungkas, Eko Wiji Purnamasari, Melan Susanty Putri Mulyani, Indah Rahmawati, Wati Rhiswandi, Rhandi Riyan Hadithya Rosa Rosadiana Sukemi Sukemi Sulistyanto, Tri Hadi Syafi'ah Werdiasih, Rustina Dewi Yus Djunaedi Rusli