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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Aliansi : Jurnal Manajemen dan Bisnis Transformasi: Journal of Economics and Business Management Jurnal REKOMEN (Riset Ekonomi Manajemen)
Dewi Puspasari
STIE Wibawa Karta Raharja
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMILIHAN PERGURUAN TINGGI SWASTA (Studi Pada Politeknik Perdana Mandiri Purwakarta) Dewi Puspasari
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1019

Abstract

Referring to the standards or parameters of quality education, namely Government Regulation (PP) No.19 of 2005, there are eight standards that must be considered in order to realize quality education, namely content standards, process standards, competency standards, facilities and infrastructure standards, management standards, financing standards. and educational assessment standards. So education must now be managed professionally because campuses that do not have competitiveness will experience the impact of intense competition, namely the decline in the number of students. Campuses that can compete with other campuses are those that can promise a reputation/quality of quality education, facilities and infrastructure to support lectures, provide job opportunities after graduation, have varied study programs so that students can choose areas of concentration according to their talents and interests. This study aims to determine the factors that influence student decisions in choosing a college. This study uses quantitative research methods using primary data obtained from the results of the questionnaire. The subjects in this study amounted to 132 students of the Perdana Mandiri Polytechnic Purwakarta by using a sampling technique, namely proportional random sampling. Hypothesis testing using multiple linear regression analysis by calculating the t test, f test and test the coefficient of determination. The results of this research are the influence of Brand Image (X1), Campus Facilities (X2) and Campus Marketing factors (X3) on the Decision to Choose Higher Education (Y) which is 60.6%, the remaining 39.4% is influenced by other factors not examined in this study. Keywords : brand image, facilities, marketing, choose decisions.
PENGARUH DESAIN LOGO DAN NAMA MEREK TERHADAP BRAND IMAGE MIXUE (Studi Kasus Pada Mahasiswa STIE Wibawa Karta Raharja) Dewi Puspasari
Aliansi : Jurnal Manajemen dan Bisnis Vol 18, No 1 (2023): ALIANSI : Jurnal Manajemen dan Bisnis
Publisher : Sekolah Tinggi Manajemen IMMI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/aliansi.v18i1.463

Abstract

One of the company's strategies in conveying messages regarding product information to be offered is by means of promotion. Promotion is carried out in order to convey product advantages and product benefits so that it is expected to influence consumers to buy. Promotion is an important factor in the marketing mix used by companies to win market competition. Brand identity will make consumers recognize and associate a company. All elements and parts of the brand have a function to form a brand identity so that it will create awareness and brand image. Mixue tries to build a brand image for its products so that it can influence consumers in terms of purchasing decisions and will have brand awareness values for consumers who have bought their products. Brand image is what consumers think and feel when they hear or see a brand, the more famous a brand is, the easier it will be for consumers to recognize the product so that it will make the company gain profits, increase sales figures and dominate market share. This study aims to determine the influence of logo design and brand name to brand image Mixue. The number of samples used in this study amounted to 144. This type of research is quantitative with the data analysis method used using multiple linear regression. The results of this study found that there was an influence of logo design and brand name on brand image of 40.4%.
Application of Raw Material Inventories Using the ABC Class Classification Method and the EOQ Method in Raw Material Inventories Based on POM QM For Windows: (Case Study on Surabi Gapura Purwakarta 2023) Dewi Puspasari; Yus Djunaedi Rusli
Transformasi: Journal of Economics and Business Management Vol. 2 No. 3 (2023): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i3.953

Abstract

The quality of a product depends on how the manufacturer applies the supply of raw materials used. The application of a good supply of raw materials can expedite the production process. There are many factors that affect the smooth production process. One of the factors that can affect the smoothness of the production process is the supply of raw materials. Raw materials in the production process include raw materials, semi-finished materials and finished goods. In running its business, Kedai Surabi Gapura experiences difficulties in terms of implementing raw material supplies considering the large number of orders that the shop receives every month so that Kedai Surabi Gapura cannot determine the number of priority raw material needs that must be purchased according to production needs. Surabi Gapura requires an appropriate method of supplying raw materials for production. By applying the raw material inventory classification method, it is hoped that Kedai Surabi can find out the priority classification of raw materials used based on raw material prices, in this case related to capital. Shop owners need to implement raw material inventory planning and control because to find out what the difference is between the costs incurred for purchasing raw materials and the amount of raw material requirements according to the daily production target. In addition to the raw material inventory classification method needed in an effort to expedite the production process, the shop also needs to apply the right raw material ordering method in order to save costs incurred such as transportation costs for sending raw materials, raw material storage costs, ordering costs, raw material maintenance costs arising from inventory. By applying the EOQ method for reordering raw materials, it is hoped that the Surabi Gapura Shop will place orders in economical quantities to determine the point of reordering raw materials so that the costs incurred by the Surabi Gapura Shop are efficient.The research method used in this study is to use a quantitative descriptive method. In this study the method used aims to determine the appropriate method of inventory of production raw materials with the raw material inventory classification method and the correct raw material ordering method in order to save costs incurred such as transportation costs for sending raw materials, raw material storage costs, ordering costs, maintenance costs for raw materials arising from inventory. By applying the EOQ method for reordering raw materials.From the results of calculations using the POM QM For Windows software based on the results of data processing using the ABC class classification analysis method for raw materials from 15 types of raw materials, they can be classified based on their respective classes according to the amount and investment value or rupiah spent to obtain these raw materials. Then by using the calculation of the EOQ method with the POM QM For Windows software, business owners can find out the optimal number of orders in the production process, namely the optimal number of orders is at 8,869.52 units, that is, if the demand in one day is 250 units.
The Role of Digital Marketing Resilience in Mediating the Relationship Between Entrepreneurial Marketing and Business Performance in Service SMEs Syafi'ah; Purnamasari, Melan Susanty; Handayani, Juli; Nurwisda, Delaga; Werdiasih, Rustina Dewi; Dewi Puspasari
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 8 No. 1 (2025): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v8i1.2265

Abstract

This study aims to examine the role of Entrepreneurial Marketing in enhancing Business Performance through the mediation of Digital Marketing Resilience in small and medium-sized enterprises (SMEs) in the service sector in Indonesia. The research adopts a quantitative approach with a sample of 100 SMEs, selected using Slovin’s formula with a 10% margin of error. Data were collected through a survey using Google Forms, and the analysis was conducted using SmartPLS. The study investigates the relationships between the three key variables: Entrepreneurial Marketing, Digital Marketing Resilience, and Business Performance. The results show that Digital Marketing Resilience has a significant positive effect on Business Performance. However, Entrepreneurial Marketing does not have a direct effect on Business Performance, but it significantly influences business performance when mediated by Digital Marketing Resilience. This indicates that entrepreneurial marketing strategies, such as innovation, proactivity, and risk-taking, enhance business performance indirectly through building digital resilience. The findings highlight the importance of integrating entrepreneurial marketing with resilient digital marketing strategies to drive better business performance. This research provides valuable insights for SMEs aiming to optimize their marketing strategies and adapt to the challenges of the digital era.
Co-Authors Juli Handayani Nurwisda, Delaga Purnamasari, Melan Susanty Syafi'ah Werdiasih, Rustina Dewi Yus Djunaedi Rusli