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Performance Assessment of Public Service Agency in Implementing the Public Housing for Low Income Society Program in Indonesia’s Provinces ra afera ratna wijayanti
LIAISON JOURNAL OF BEST Vol. 2 No. 1 (2023): II
Publisher : IULI Publisher

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Abstract. Indonesia's population continues to grow and spread throughout the islands in Indonesia. Along with the increase in population, what is important is the availability of decent housing for residents who have low incomes. This prompted the government to create a special housing availability program for productive people with low incomes per month. In order to achieve the success of implementing this program, it is necessary to carry out research as well as surveys on the construction sites of housing units spread across all provinces in Indonesia, where this research was taken from 11 provinces, involving housing development companies, banks and the community itself. The study used the index number measurement method for compliance assessment, using primary data taken directly and conducting direct interviews with people who already own these houses in 11 provinces in Indonesia. The elements or variables under review include three elements, namely the assessment of the compliance of housing developers as companies that carry out housing construction, the compliance of banking institutions as distributors of funds to the public to be able to take homeownership loans, and compliance with the community as the party that will own the house. The point of this research focuses on the performance of Public Service Agency in terms of the Bank's compliance variable with LIC (Low Income Community) and vice versa, the LIC (Low Income Community) variable with respect to the Developer and vice versa and the Developer variable with the Bank and vice versa.The compliance assessment will provide information about how successfully this program has been implemented and also how the Public Service Agency (PSA) is performing in implementing it. Keywords: Developer Complience, Bank Complience, Low Income Community Compliance, Performance

The Relationship between E-Commerce Consumer Privacy and Trust on Online Transactions achmad zulfiqo irwan; ra afera ratna wijayanti
LIAISON JOURNAL OF BEST Vol. 2 No. 1 (2023): II
Publisher : IULI Publisher

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ABSTRACT. The background of this research was that privacy and trust in online transactions are essential for the success of transactions. Recent studies suggest that many people either decline to provide their personal information over the internet or simply provide false information because most of them do not trust the protection of privacy. Privacy and Trust in the online transaction have to be fulfilled by the E-commerce website and relate to the consumer’s behavioral intention to the E-commerce website. The objective(s) of this research was to understand the relationship between privacy with trust and trust with behavioral intention and also to see the differences in Ecommerce consumer trust through sex, age, and website experience level. The hypothesis test uses correlation analysis on the relationship between privacy with trust and trust with behavioral intention. ANOVA test was also used in this thesis to find out trust differences through sex, age, and website experience level. The result of this research concludes that there is a positive relationship between privacy with trust and trust with the behavioral intention of E-commerce consumers. Also that there is a trust difference through sex but there are no trust differences between age andwebsite experience level.Keywords : Privacy, Trust, E-Commerce, Website

Before and After Merger of Bank Performance Analysis ra afera ratna wijayanti; fadhil athallah saputra; raden mohammad naufal alihassan
LIAISON JOURNAL OF BEST Vol. 2 No. 1 (2023): II
Publisher : IULI Publisher

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The rapid development of the banking world has resulted in the need for mergers between banks, to make the banking world healthier and stronger in facing competition in the global economy as well as an increasingly competitive free market. The purpose of this study is to determine the performance of a bank that is doing a merger in Indonesia, seen from the measurement of thebprofitability ratios, the liquidity ratios, and the solvency ratios. The object used in this study is a banking company that joined and was registered on the Indonesia Stock Exchange within 2019. The sample in this study was 3 large Syariah bank companies using a purposive sampling method. This study uses comparative research and the data used is secondary data. The analytical method used is paired sample t-test. The results showed that in the liquidity ratio variable, there was a difference in company performance before and after the merger while in the profitability ratio and solvency ratio variable company performance, there was no difference before and after the merge. Key Words: Merger, profitability ratio, liquidity ratio, solvency ratio, performance.

The Effect of the 4p’s Of Electronic Cigarettes Towards Customer Satisfaction and Customer Loyalty in Indonesia widhi jati kusumah; ra afera ratna wijayanti
LIAISON JOURNAL OF BEST Vol. 2 No. 2 (2023): Volume II
Publisher : IULI Publisher

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As the world becomes more environmentally concerned, people are rapidly shifting from conventional (things) to cleaner energy, especially electric-based power. This is reflected in the increasing interest and shares of electric cars and motorcycles alike. The cigarette market has also seen a decline ever since the rise of electronic cigarettes. While electronic cigarettes can be seen as a better and cheaper alternative for the long run, its function remains the same as its conventional tobacco counterparts. The phenomena and the general statement of the problem that has always surrounded the tobacco and nicotine industry is that when consumers spend money, it is expected that it is spent on something beneficial for both the short and the long term. However, tobacco and nicotine companies have marketed their products in such a way that it has become a want or even a need for individuals on a daily basis, and as such, acts as the catalyst of this study. This study was conducted through the distribution of questionnaires, and collected a total of 100 respondents. All data collected were then analyzed using the statistics tool of SPSS version 26, which is further processed by using a path analysis by Structural Equation Modelling in AMOS version 23. The results of this study found out that Marketing Mix significantly affects Customer Satisfaction, Marketing Mix does not significantly affect Customer Loyalty, and Customer Satisfaction does not significantly affect Customer Loyalty. With these results, vape companies should continue to utilize the Marketing Mix and maximizing them to their full potential, though some careful considerations have to be made, such as the target market’s budget, the desired profit margin, pricing strategies, and the pricing and the operations of competitors, which could affect both Customer Satisfaction and Customer Loyalty. Keywords: E-cigs, Electronic Cigarettes, Price, Promotion, Place, Product, Customer Satisfaction, Customer Loyalty

The Influence of Service Quality and Brand Image Towards Customer Satisfaction in Garuda Indonesia Airlines syafina dhiaz fhahira; ra afera ratna wijayanti; muhammad affandi; joni gusmali
LIAISON JOURNAL OF BEST Vol. 2 No. 2 (2023): Volume II
Publisher : IULI Publisher

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When consumers buy a product, there are many factors that influence these consumers in making decisions, starting from internal factors or external factors to produce satisfaction for the consumers themselves. Service quality is one aspect when consumers use services or buy products from a trademark or company. Service quality is the main activity carried out by a trademark or company to provide satisfactory service to consumers in the long run. The aviation business is one of the industries that is concerned with the quality of their service to provide the best service to consumers so that consumers are satisfied with the services provided. In addition to service quality, brand image is also an important aspect of customer satisfaction because consumers will see whether a trademark or company has a good image or not and consumers will use services or goods from brands or companies that they frequently use or that already exist in their minds. The purpose of this study is to analyze the impact of service quality and brand image on customer satisfaction in the aviation industry. This study uses descriptive and quantitative research with the aim of wanting to know the relationship of three variables namely service quality, brand image and customer satisfaction with each sub-variable. This study uses quantitative data by distributing questionnaires as a method of collecting data. Keywords: Service Quality, Brand Image, Customer Satisfaction, Airline Industry

The Influence of Physical Work Environment and Social Work Environment on Individual Performance in Sinar Mas Land mario julian prakoso; ra afera ratna wijayanti; muhammad affandi
LIAISON JOURNAL OF BEST Vol. 2 No. 2 (2023): Volume II
Publisher : IULI Publisher

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Human resource is the key driver in any organization and will determine the success of the organization. Individual performance is one of the indicators to how welldoes an employee performance is towards the company. How well does an employee performs can be determined by their individual performance. The individual performance does have factors which are the Physical Work Environment, and Social Work Environment. The physical work environment and social work environment are the x variables to find which of them the main influence that affects the individual performance is. The purpose of this research is to determine how influential are physicalwork environment and social work environment towards the individual performance ofthe corporate communications division in Sinar Mas Land. This research thesis uses the quantitative research method. The data is collectedusing primary data and secondary data. The primary data is gathered usingquestionnaires through Google forms, and the secondary data is using journal articles, and websites. The questionnaire is distributed to 115 respondents of Sinar Mas Land, and to process the data, this thesis use IBM SPSS Statistics 23 and AMOS 25 Graphics toconduct analysis and to test the hypothesis. Keywords: Human Resource, Physical Work Environment, Social Work Environment, Individual Performance

JOB SATISFACTION AND EMPLOYEE ENGAGEMENT FOR EMPLOYEES PERFORMANCE ahmad rabbani; ra afera ratna wijayanti; joni gusmali; achmad zulfiqo irwan
LIAISON JOURNAL OF BEST Vol. 2 No. 2 (2023): Volume II
Publisher : IULI Publisher

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Facing competition in today’s free market, every company will try as optimally as possible to maintain its assets. Employees as human resources are one of the factors that cannot be duplicated or imitated by competitors and are considered the most valuable assets if managed and involved properly. One way to manage and maintain the main human resources today is to focus on organizational performance through evaluating the employee’s job satisfaction and employee engagement. This research aims to analyze the influence of job satisfaction and employee engagement on organizational performance. This research is using quantitative data in form of questionnaires were distributed to 54 employees who works in PT. Aero Wisata. Structural Equation Modeling (SEM) was applied to produce path diagram, regression weights and model fit to analyze the research model. Result found that job satisfaction has a positive influence significantly on organizational performance by 39%. But employee engagement has a positive but not significantly influence on organizational performance by 30%. Based on the result, PT. Aero Wisata is suggested to carry out further identification related to job evaluations and sincrease collaboration between departments in order to create harmony that supports the direction and setting goals of the company Keyword: Job Satisfaction, Employee Engagement, Organizational Performance

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