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All Journal Manajer Pendidikan: Jurnal Ilmiah Manajemen Pendidikan Program Pascasarjana Jurnal Ekonomi dan Bisnis
Mona Liza
Unknown Affiliation
Economics, Econometrics & Finance Education Social Sciences Other

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STRATEGI PEMASARAN PRODUK TABUNGAN EMAS di PT. PEGADAIAN UPC LUBUK SIKAPING Mona Liza; Gusril Basir
Jurnal Ekonomi dan Bisnis Vol. 3 No. 6 (2025): JUNI
Publisher : ADISAM PUBLISHER

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Abstract

Marketing strategy will be very important because it is equally known that one of the goals of a business is to get many customers because it can increase the income of a business. The purpose of this study is to determine the marketing strategy of gold savings products of PT. Pegadaian UPC Lubuk Sikaping. In this writing, the research used is field research (field research) which is descriptive qualitative with data collection through observation, interviews and documentation. Researchers in this study tried to analyze the strategy used by PT. Pegadaian UPC Lubuk Sikaping in increasing the number of customers. The results of this study, PT. Pegadaian UPC Lubuk Sikaping in increasing the number of customers with the marketing strategy used, namely the Marketing Mix Strategy consisting of 7P, Product, Price, Place, Promotion, People, Process, and Physical Evidence.
Pengelolaan Program SMP Negeri 56 Satu Atap Di Daerah Terpencil Bengkulu Utara Mona Liza; Connie
Manajer Pendididikan Vol 17 No 2 (2023): MANAJER PENDIDIKAN
Publisher : UNIVERSITAS BENGKULU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/mapen.v17i2.31874

Abstract

This study aims to describe program management at One Roof 56 Public Middle School in a remote area of North Bengkulu. This research is a qualitative descriptive research. Research data obtained from interviews, observation and documentation. Research data analysis includes data reduction, data presentation, verification and drawing conclusions. The results of the researchers showed that program management at One-roof 56 Public Middle School in a remote area of North Bengkulu had been carried out well. The North Bengkulu One Roof 56 Public Middle School needs to realize solutions in dealing with obstacles in order to improve the quality of education in schools and realize expectations and increase the attractiveness of the community
Co-Authors Connie Gusril Basir