Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Entrepreneurship & Business
Juventino Sindarto
Management Department, Widya Mandala Catholic University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Brand Image and Product Innovation on Customer Repurchase Intention through The Mediation of Customer Satisfaction Towards Indomie Lena Ellitan; Juventino Sindarto; Deatri Arumsari Agung
Journal of Entrepreneurship and Business Vol. 4 No. 1 (2023): Journal of Entrepreneurship and Business (February)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.218 KB) | DOI: 10.24123/jeb.v4i1.5275

Abstract

Purpose: To examine the effect of Indomie's brand image and productinnovation on repurchase intention either directly or throughcustomer satisfaction. Method: This study uses quantitative methods to obtain significantresults and data collection in the form of an online questionnairethrough a google Forms. The total number of respondents obtained was 153respondents with a minimum age of 17 years or more, domiciled inSurabaya, and had consumed Indomie in the last three months. The datawere then analyzed using the structural equation model techniquewith the help of PLS 4 software. Result: The results showed that brand image and product innovationhad a positive and significant impact on customer satisfaction andrepurchase intention, customer satisfaction had a positive andsignificant impact on repurchase intention and consumer satisfactionpartially mediated the relationship between brand image and productinnovation on repurchase intention.
Co-Authors Deatri Arumsari Agung Lena Ellitan