Article Per Year (5 Year)
p-Index From 2020 - 2025
2.504
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Mahasiswa Manajemen EKONOMIS : Journal of Economics and Business Research In Management and Accounting (RIMA) Journal of Information System,Graphics, Hospitality and Technology Jurnal Manajemen Bisnis dan Kewirausahaan Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Entrepreneurship & Business Peka: Jurnal Pengabdian Kepada Masyarakat JURNAL MANAJEMEN DAN BISNIS INDONESIA Research In Management and Accounting (RIMA)
Deatri Arumsari Agung
Universitas Katolik Widya Mandala Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
PENGARUH SERVICESCAPE, BRAND AWARENESS, DAN TRUST TERHADAP CUSTOMER LOYALTY PADA BRAND STARBUCKS CITRALAND SURABAYA Harijono, Hendri; Budiarsi, Sri Yunan; Agung, Deatri Arumsari
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 10, No 1 (2021)
Publisher : Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jumma.v10i1.3197

Abstract

This study aims to analyze the effect of Servicescape, BrandAwareness, and Trust on Customerr Loyalty in a brand StarbucksCitraland Surabaya. The sampling technique used is non probabilitysampling by means of purposive sampling. The sample used in thisstudy was 190 respondents. The data analysis technique used is SEManalysis with the LISREL program. The results of the study provethat Servicescape, and Brand Awareness, have a significant effect ontrust; Trusts have a significant effect on Customerr Loyalty; Servicescape have a unsignificant effect on Customerr Loyalty and BrandAwareness have a significant effect on Customerr Loyalty. Suggestions from research for Starbucks Citraland Surabaya are to fix theelements of Servicescape, so that consumers have a better shoppingexperience that makes them more trusting and have a high interest inrepurchasing
Multi-Group Analysis Innovation Diffusion dan Technology Acceptance Factors Terhadap Niat Mengadopsi Wearable Technology dengan Gender sebagai Moderator Deatri Arumsari Agung; Lydia Ari Widyarini
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 4 No. 2 (2021): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Maret 2021
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.146 KB) | DOI: 10.31842/jurnalinobis.v4i2.177

Abstract

Wearable technology adalah teknologi yang dikenakan oleh penggunanya dan dilengkapi dengan sensor untuk menangkap data sehingga dapat diolah dan disajikan menjadi infomasi yang bermanfaat bagi penggunanya. Kajian tentang adopsi masyarakat terhadap wearable device ini perlu dilakukan untuk menyusun strategi dalam mempercepat adoption rate di masyarakat. Adopsi pada inovasi dan teknologi ini dikaji dengan Technology Acceptance Model (Davis 1986) dan Innovation Diffusion Theory (Rogers 1983). Bagaimana variabel compatibilty, visibility, image, result demonstrability, dan voluntariness, serta variabel perceived ease of use dan perceived usefulness, terhadap variabel adoption intention perlu dikaji lebih dalam. Kuesioner disebar pada 218 responden dan dianalisis menggunakan structural equation model (SEM). Hasil penelitian menunjukkan bahwa compatibility memiliki peran dominan terhadap perceived usefulness, diikuti result demonstrability, visibility, image dan voluntariness. Variabel perceived ease of use tidak memiliki pengaruh terhadap perceived usefulness, namun berpengaruh langsung terhadap niat seseorang untuk menggunakan wearable technology. Gender tidak memoderasi pengaruh variabel perceived ease of use dan perceived usefulness terhadap niat seseorang untuk mengadopsi wearable technology. Pengembang dan peritel produk wearable technology dapat mengetahui bahwa motivasi seseorang dalam mengadopsi teknologi tersebut dipengaruhi secara langsung oleh faktor perceived ease of use dan perceived usefulness, serta secara tidak langsung oleh faktor compatibility, result demonstrability, visibility, image, dan voluntariness.
Penguatan Sistem Dan Prosedur Pinjaman Di Koperasi Saka Tata Makmur Di Kediri Dengan Memanfaatkan Sistem Informasi Manajemen Lydia Ari Widyarini; Deatri Arumsari Agung; Yulika Rosita Agrippina
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 2 (2020): Desember
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (571.949 KB) | DOI: 10.33508/peka.v3i2.3000

Abstract

The community service at Saka Tata Makmur Cooperative is important, especially to initiate better changes. The loan system design for the Saka Tata Makmur Cooperative in Kediri can be a good start for the continuation of the organization’s technical and operational activities in the future so that the goals can be achieved, namely the welfare of each member. The design is done by making debtor application SOP, feasibility analysis SOP, credit decision SOP and control and supervision SOP. This activity can be carried out well and dissemination of cooperative management has been done.
Community Engagement for Development (CED-WMCUS) 2019: Enlivening the Spirit of Sharing and Caring Andi Anugerah Amrullah; Monica Adjeng Erwita; Wahyudi Wibowo; Deatri Arumsari Agung; Yuliasti Ika Handayani; Yulika Rosita Agrippina; Grace Citra Dewi
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 1 (2020): Juni
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (976.796 KB) | DOI: 10.33508/.v3i1.2828

Abstract

Community Engagement for Development (CED) merupakan kegiatan tahunan yang bertujuan untuk mengembangkan daerah tertinggal serta memberikan kesempatan bagi mahasiswa untuk mengaplikasikan ilmu yang didapat di dalam kelas perkuliahan bagi kemaslahatan masyarakat. Di tahun ini, kami berkesempatan membawa mahasiswa asing dari berbagai negara di Asia Tenggara untuk membantu masyarakat di desa Puhsarang, Kediri mengatasi berbagai macam permasalahan; mulai dari pendidikan, manajemen Bisnis UMKM, serta krisis sampah yang melanda desa tersebut.
Pengaruh Workload dan Self-Motivation Terhadap Kepuasan dan Kinerja Mahasiswa Selama Pandemi Covid-19 Marliana Junaedi; Deatri Arumsari Agung
Journal of Information System,Graphics, Hospitality and Technology Vol. 4 No. 2 (2022): Journal of Information System, Graphics, Hospitality and Technology
Publisher : Institut Sains dan Teknologi Terpadu Surabaya (d/h Sekolah Tinggi Teknik Surabaya)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37823/insight.v4i2.239

Abstract

Pandemi Covid-19 menyebabkan perubahan cara pemebelajaran dari luring menjadi daring. Perubahan ini memberi dampak positif dan negatif yang dapat mempengaruhi kepuasan dan kinerja mahasiswa. Penelitian ini mengambil variabel workload dan self-motivation sebagai prediktor kepuasan dan kinerja mahasiswa selama menjalani proses pembelajaran daring. Pengumpulan data menggunakan metode survey dengan kuesioner melalui google form. Adapun responden dalam penelitian ini adalah 141 mahasiswa yang menjalani proses pembelajaran daring. Data yang terkumpul dianalisis menggunakan uji validitas, uji reliabiltas, dan uji regresi. Hasil penelitian menunjukkan bahwa workload berpengaruh negative terhadap kepuasan namun tidak berpengaruh signifikan terhadap kinerja mahasiswa. Self-motivation berpengaruh positif terhadap kepuasan dan kinerja mahasiswa.
THE INFLUENCE OF WEBSITE CHARACTERISTICS, EXPERIENCE, CORPORATE IMAGE, AND TRUST, TOWARDS SATISFACTION ON JD.ID Riski Stevanus Marijose Oroh; Deatri Arumsari Agung; Lena Ellitan
Research In Management and Accounting (RIMA) Vol 5, No 2 (2022): December
Publisher : Faculty of Business, Widya Mandala Surabaya Catholic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/rima.v5i2.4233

Abstract

The internet plays a vital role in the business environment. With the internet, companies can easily reach targeted consumers in a wide area and can deliver their services faster. This technology gives rise to high competition between companies in terms of delivery of goods and services using the internet as a means. Companies that can take full advantage of the internet may be able to dominate the market. Internet usage can be measured by how companies manage their websites, consumer experience, image, and consumer trust, which can lead to satisfaction. This study aims to analyze and understand the effect of website characteristics, consumer experience, and company image on consumer satisfaction mediated by trust in JD.ID. This study uses a quantitative method by distributing online questionnaires to the JD.ID user community, with a total of 150 respondents with a minimum age of 17 years, and domiciled in Surabaya. The results showed that website characteristics and consumer experience significantly affect consumer trust. Further, corporate image has a significant effect on trust, while consumer trust has a significant effect on consumer satisfaction. Moreover, consumer trust strongly mediates the relationship between website characteristics, consumer experience, and company image on consumer satisfaction. The result indicates that the higher the characteristics of the JD.ID website, consumer experience, company image, and consumer confidence in JD.ID, the higher the level of consumer satisfaction.
COMMUNITY ENGAGEMENT FOR DEVELOPMENT: GEN Z AS THE AGENT OF INNOVATION TO ACHIEVE SDGs Deatri Arumsari Agung; Monica Adjeng Erwita; Dirgantara Dahana Mokoginta; Gesti Memarista; Aldo Hardi Sancoko; Andy Pratama Sulistyo; Natalia Kristina; Alpi Mawasti; Visi Saujaningati Kristyanto
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2022): Desember
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/peka.v5i2.4437

Abstract

The pandemic era has caused a loss of opportunities to obtain information regarding product management through online media. This led to the implementation of this community service activity which aims to help the MSME community in Surabaya to innovate by using online platforms to increase product sales. The Abdimas team of lecturers from the Faculty of Business and the Faculty of Entrepreneurship at UKWMS is also assisted by UKWMS students and international students who are included in generation Z, there is also the provision of international materials by lecturers from TAR UMT Malaysia who support community service activities with continuous innovation to help MSME businesses with social media. The series of activities were carried out using the service-learning method in two sub-themes namely product improvement and social media management for 5 days. The results of community service activities are prototype updates on the packaging, product design, and changes to MSME owners' social media which can later be included in local village bazaar activities and outlets at culinary tourism centers in Surabaya. In addition, students also get many benefits to apply the knowledge gained in class.
The Influence of Brand Image and Product Innovation on Customer Repurchase Intention through The Mediation of Customer Satisfaction Towards Indomie Lena Ellitan; Juventino Sindarto; Deatri Arumsari Agung
Journal of Entrepreneurship and Business Vol. 4 No. 1 (2023): Journal of Entrepreneurship and Business (February)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.218 KB) | DOI: 10.24123/jeb.v4i1.5275

Abstract

Purpose: To examine the effect of Indomie's brand image and productinnovation on repurchase intention either directly or throughcustomer satisfaction. Method: This study uses quantitative methods to obtain significantresults and data collection in the form of an online questionnairethrough a google Forms. The total number of respondents obtained was 153respondents with a minimum age of 17 years or more, domiciled inSurabaya, and had consumed Indomie in the last three months. The datawere then analyzed using the structural equation model techniquewith the help of PLS 4 software. Result: The results showed that brand image and product innovationhad a positive and significant impact on customer satisfaction andrepurchase intention, customer satisfaction had a positive andsignificant impact on repurchase intention and consumer satisfactionpartially mediated the relationship between brand image and productinnovation on repurchase intention.
UKWMS’ COMMUNITY ENGAGEMENT FOR DEVELOPMENT: PROMOTING ECONOMIC GROWTH THROUGH PRODUCT DEVELOPMENT AND DIGITAL MARKETING AT PUHSARANG KEDIRI Yuniarto, Antonius; Mawasti, Alpi; Memarista, Gesti; Agung, Deatri Arumsari; Setyawan, Annisa Alfa; Kristanto, Visi Saujaningati; Jonathan, Nicholas
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2023): Desember
Publisher : Fakultas Bisnis, Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/peka.v6i2.5245

Abstract

In the era of globalization, the level of competition for Small and Medium Enterprises is getting tighter, exacerbated by the severe situation of the Covid-19 pandemic, making it difficult for MSMEs to market the products they produce. CED UKWMS 2023 is a form of community activity held in Puhsarang Kediri aimed at increasing the capabilities of MSME partners to grow and develop. The CED will be conducted on July 20-28, 2023, involving 27 participants from 3 countries: the Philippines, Malaysia, and Indonesia. The series of activities carried out at CED in the form of service learning projects focus on product development activities and online markets. The output produced from is in the form of packaging prototype designs, logo designs, stickers, banners. In addition, the output of digital marketing development is in the form of creating social media accounts such as Instagram as a marketing medium for MSME products. In general, CED this time has provided solutions to the problems of MSME partners related to product development and online/digital markets.
Pengaruh persepsi manfaat, showrooming, dan webrooming terhadap niat menggunakan omnichannel: Peran moderasi persepsi risiko Agung, Deatri Arumsari; Wibowo, Roy Stefanus; Supriharyanti , Elisabeth
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 8 No 5 (2024): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v8i5.29735

Abstract

With the spread of omnichannel in the retail world, offline store is no longer the center for selling products because many consumers feel that shopping online is easier and more comfortable. This research aims to analyze the influence of perceived benefits, perceived showrooming, and perceived webrooming on intention to undertake omnichannel, as well as the moderating role of perceived risk. Primary data in this research was obtained from a questionnaire distributed online using Google Forms. The total number of questionnaires processed in this research was 147 samples. This research was conducted in Surabaya with respondents covering residents of Surabaya and its surroundings. Data analysis in this research uses the Partial Least Square Structural Equation Modeling (PLS-SEM) technique, while the analytical tool used is SmartPLS 3. The results of hypothesis testing show that perceived benefits, perceived showrooming, and perceived webrooming are all proven to have a positive influence towards intention to use omnichannel. Perceived risk is proven to moderate perceived benefits on intention to use omnichannel, with a negative effect meaning that perceived risk weakens the influence of perceived benefits on intention to use omnichannel. Dengan mulai merambahnya omnichannel di dunia ritel menyebabkan toko offline tidak lagi menjadi pusat untuk melakukan penjualan produk karena banyak konsumen yang merasa berbelanja secara online lebih mudah dan nyaman. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh persepsi manfaat, persepsi showrooming, dan persepsi webrooming terhadap niat melakukan omnichannel, serta peran moderasi persepsi risiko. Data primer pada penelitian ini didapatkan dari kuesioner yang disebarkan secara online menggunakan Google Form. Total keseluruhan kuesioner yang diolah dalam penelitian ini berjumlah 147 sampel. Penelitian ini dilakukan di Surabaya dengan cakupan responden, yakni penduduk Surabaya dan sekitarnya. Analisis data dalam penelitian ini menggunakan teknik Partial Least Square Structural Equation Modeling (PLS-SEM), sedangkan alat analisis yang digunakan adalah SmartPLS 3. Hasil pengujian hipotesis menunjukkan bahwa persepsi manfaat, perceived showrooming, dan perceived webrooming, ketiganya terbukti memiliki pengaruh yang positif terhadap niat menggunakan omnichannel. Persepsi risiko terbukti memoderasi persepsi manfaat terhadap niat menggunakan omnichannel, dengan efek negatif yang berarti persepsi risiko memperlemah pengaruh persepsi manfaat terhadap niat menggunakan omnichannel.
Co-Authors Aldo Hardi Sancoko Alpi Mawasti Andi Anugerah Amrullah Andy Pratama Sulistyo Annisa Alfa Setyawan Audina, Nia Budiarsi, Sri Yunan Dirgantara Dahana Mokoginta Erwita, Monica Adjeng Gabriella Lisbeth Avriel Purwanto Gesti Memarista Gesti Memarista Grace Citra Dewi Handayani, Yuliasti Ika Harijono, Hendri Jonathan, Nicholas Juventino Sindarto Kristanto, Visi Saujaningati Kristyanto, Visi Saujaningati Lena Ellitan Lena Ellitan Margaretha Ardhanari Margaretha Ardhanari Marliana Junaedi Mawasti, Alpi Natalia Kristina Oroh, Riski Stevanus Marijose Riski Stevanus Marijose Oroh Shellen Shellen Supriharyanti , Elisabeth Wahyudi Wibowo Wibowo, Roy Stefanus Widyarini, Lydia Ari Yulika Rosita Agrippina Yuniarto, Antonius