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All Journal Ensiklopedia of Journal Buletin Ilmiah Nagari Membangun Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks
Fitriyeni Oktaviani
Fakultas Ekonomi Dan Bisnis Universitas Andalas
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Fostering Rayo’s Product Uniqueness through Batik Training with Sanggar Salingka Tabek Verni Juita; Fitriyeni Oktaviani
Warta Pengabdian Andalas Vol 32 No 1 (2025)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.32.1.12-20.2025

Abstract

Sanggar Rangkiang Salayo, a women's business group specializing in knitting, strives for continuous innovation to ensure consumers' sustainability of its product acceptance. One innovative approach involves integrating knitting with batik patterns in each new product. To maintain the sustainability of creating combination products with unique batik motifs that can serve as the hallmark of Rayo products, the Sanggar Rangkiang participated in a training program in collaboration with Salingka Tabek Batik, renowned as a producer of distinctive Solok batik. The training method employed included training and mentoring in both hand-drawn and stamped batik, covering various stages such as fabric washing, design sketching, wax application, and coloring. At each stage, participants received guidance from instructors at the Salingka Tabek batik center. Through this training, members of the Rangkiang Salayo Studio expanded their skills from knitting to mastering hand-drawn and stamped batik and successfully created several batik designs. These designs were later incorporated into woven bag products, adding a unique signature touch and increasing the value of Rayo products in the market.
Pemberdayaan UMKM Roti Kukus Oh My Sharga Bread Melalui Penguatan Legalitas, Strategi Pemasaran Digital, Dan Tata Kelola Keuangan Berbasis SAK EMKM Silmi Silmi; Yurniwati Yurniwati; Verni Juita; Rahmat Kurniawan; Fitriyeni Oktavia; Kevry Ramdany; Nadya Putri Nasha; Alya Azilah Ardhani; Naufal Dwi Febiansyah
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 8 No. 3 (2025)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v8i3.788

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting national economic growth; however, many business actors still face challenges related to legality, marketing, and financial management, which affect their competitiveness. One MSME experiencing such issues is “Oh My Sharga Bread” steamed bread. This community service program aims to strengthen business legality, improve digital marketing strategies, and organize financial reporting based on the Micro, Small, and Medium Entity Accounting Standards (SAK EMKM). The mentoring activities included problem identification, technical guidance, facilitation of Business Identification Number (NIB) registration and halal certification, training in financial recording using the SIAPIK application, digital marketing assistance, and redesigning product packaging and logos. The results showed significant achievements: business legality was obtained, financial reports became more structured, and digital marketing expanded market reach. Sales turnover increased by 30%, the number of customers grew by 50 people, and social media engagement rose by 45%. The new packaging and logo design enhanced product image and consumer appeal. The impact of this program goes beyond solving technical problems; it also builds the partner’s capacity to compete in broader and sustainable markets. This activity contributes to achieving the Sustainable Development Goals (SDGs), particularly Goal 8 on decent work and economic growth. Therefore, this mentoring program effectively improves MSME competitiveness and serves as a participatory empowerment model that can be replicated.
Co-Authors Alya Azilah Ardhani Amsal, Ares Albirru Berri Briliant Albar Creaktivina Faozi Zai Dika Amelia Agustina Hanum Yashthafi Anjani Kevry Ramdany Nadya Putri Nasha Naufal Dwi Febiansyah Rahmat Kurniawan Rayna Kartika, Rayna Reza Fahlevi Sanda Patrisia Komalasari Silmi Silmi Verni Juita Warnida Warnida Yuliana Firdasari Yurniwati Yurniwati