Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Indonesian Community Journal International Journal of Entrepreneurship, Business, and Creative Economy
Fitria Halim
Sekolah Tinggi Ilmu Ekonomi Sultan Agung, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Indonesian Community Journal

 1 
Development of a Digital Marketing Based Business Model at the Kurdut Garage Workshop in Pematangsiantar City Lenny Dermawan Sembiring; Kevin Indajang; Eliza Arshandy; Juan Anastasia Putri; Fitria Halim; Acai Sudirman
I-Com: Indonesian Community Journal Vol 4 No 2 (2024): I-Com: Indonesian Community Journal (Juni 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i2.4413

Abstract

The development of a digital marketing-based business model at the Kurdut Garage Workshop in Pematangsiantar has a very important urgency in facing the ever-growing era of digitalization. The method used in implementing this activity is through lectures and FGD (group discussion forum). The stages of implementing this event include explaining the fundamentals of being an entrepreneur, explaining several problems that entrepreneurs often face, then continuing with discussions related to developing new businesses. After the service activities are completed, follow-up interviews are conducted regarding the impact of implementing the service activities. By the results of the interview, it is known that the understanding of Kurdut Garage Workshop business owners regarding knowledge of the use of digital marketing has increased by 90%. The use of digital media is useful and can increase understanding and skills for partners. Therefore, it is recommended that sustainable methods of mentoring partners can be used as a solution to increase business size and also function as a means of company adaptation to increase business scale.
Co-Authors Acai Sudirman Eliza Arshandy John Lidia Juan Anastasia Putri Kevin Indajang Lenny Dermawan Sembiring Nana Triapnita Nainggolan Sofiyan Sofiyan