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All Journal Jurnal Penelitian dan Pengabdian Masyarakat Journal of Economics Business Finance and Accounting Jurnal Komtika (Komputasi dan Informatika)
Kaitelapatay, Big Greogory
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Engineering Environmental Science Social Sciences Other

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Re-Branding UMKM dengan Pendekatan Bisnis Dan Komunikasi Visual dalam Proses Pembelajaran Menggunakan Project Based Learning (Studi Kasus Maestro Pempek) Prasadhya, Ignatius Bias Galih; Pratiwi, Nugrahaning Esa; Kaitelapatay, Big Greogory
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 1 (2024): February 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v2i1.225

Abstract

This community service activity aims to provide insight into the concept of digital marketing strategies and visual communication used for product marketing. Service activities are carried out using interview methods and SWOT analysis as well as direct assistance to MSME managers. The results of community service activities produce work through a graphic design approach in the form of changing business names, rebranding logos, Instagram accounts, feed content, catalogs and new packaging designs. Apart from that, this activity can increase the knowledge of MSME players about innovation and digital marketing strategies and is useful in promoting products more widely, so that potential buyers are increasingly interested in buying MSME products
Pengetahuan Serta Peran Auditor Secara Komprehensif Dalam Menghadapi Dampak Perkembangan Teknologi Informasi Rumetna, Matheus Supriyanto; Lina, Tirsa Ninia; Santoso, Agustinus Budi; Karay, Jeni; Komansilan, Reinhard; Kaitelapatay, Big Greogory
Jurnal Komtika (Komputasi dan Informatika) Vol 6 No 1 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/komtika.v6i1.6776

Abstract

The development of Information Technology (IT) currently has an impact on various aspects of life, without exception on the business processes carried out by the company. Companies tend to use IT to improve efficiency with the aim of boosting revenue and improving performance. Utilization of IT has become a very important thing in business processes. This phenomenon affects the behavior and needs of all parties related to the company, either directly or indirectly, including internal auditors and external auditors. One of the most influential impacts on the audit process is the shift from traditional task-based audits to risk-based IT audits. The challenge faced by the auditor in the current condition is how the auditor can conduct an audit effectively and appropriately. The goal is for auditors to know and be able to develop new strategies for conducting audits in the IT environment. Furthermore, a literature study was conducted to identify and analyze problems so as to produce information about IT and auditing, risk and security, auditors in IT governance, IT audit processes, IT audit techniques and strategies for auditors to be able to play a role with the right portion. ABSTRAK Perkembangan Teknologi Informasi (TI) saat ini sangat berdampak pada berbagai aspek kehidupan, tanpa kecuali pada proses bisnis yang dilakukan oleh perusahaan. Perusahaan cenderung memanfaatkan TI untuk meningkatkan efisiensi yang bertujuan mendongkrak pendapatan dan memperbaiki kinerja. Pemanfaatan TI sudah menjadi hal yang sangat penting dalam proses bisnis. Fenomena tersebut mempengaruhi perilaku dan kebutuhan semua pihak yang berhubungan dengan perusahaan baik secara langsung maupun tidak langsung, termasuk auditor internal maupun auditor eksternal. Salah satu dampak yang sangat berpengaruh pada proses audit adalah adanya pergeseran audit tradisional yang berbasis tugas menuju audit TI berbasis resiko. Tantangan yang dihadapi auditor pada kondisi saat ini adalah bagaimana auditor dapat melakukan audit dengan efektif dan tepat. Tujuannya adalah agar auditor mengetahui dan dapat menyusun strategi baru untuk melakukan audit dalam lingkungan TI. Selanjutnya, studi literatur dilakukan untuk mengidentifikasi dan menganalisis masalah sehingga menghasilkan informasi tentang TI dan audit, resiko dan keamanan, auditor dalam tata kelola TI, proses audit TI, teknik serta strategi audit TI kepada auditor agar dapat berperan dengan porsi yang tepat.
Implementasi Marketing Mix dengan Pendekatan SWOT di UMKM Tradisional: Studi Kasus Gethuk Kethek Satu Rasa Salatiga Prasadhya, Ignatius Bias Galih; Nggili, Ricky Arnold; Prasmana, Yoga Rizqi; Kaitelapatay, Big Greogory
Journal of Economics Business Finance and Accounting Vol. 2 No. 2 (2024): Journal of Economics Business Finance and Accounting
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jebfa.v2i2.2367

Abstract

Traditional culinary MSMEs, such as Gethuk Kethek Satu Rasa in Salatiga, play an important role in preserving Javanese culture and supporting the local economy, yet face challenges of competition and limited digital adoption. This study analyzes the application of the 7P marketing mix (Product, Price, Place, Promotion, People, Physical Evidence, Process) to enhance competitiveness and brand visibility. Using a descriptive qualitative approach, data were collected through semi-structured interviews with the owner and employees, supported by document analysis of the 2024 sales report and Instagram posts. The results highlight strengths in authentic cassava-based products (750 boxes/month), competitive pricing (IDR 16,000/box), strategic location attracting 60% of tourists, and customer satisfaction reaching 90%. Weaknesses include weak digital promotion (2–3 Instagram posts/month), fragile packaging, and manual production processes. SWOT analysis reveals opportunities from increasing tourist demand, digital training programs, and e-commerce collaboration, while threats stem from fast-food competition and a 15% rise in raw material prices since 2024. The study proposes strategies such as product diversification, digital marketing enhancement, entry into GoFood/Shopee, eco-friendly packaging, and adoption of packaging technology. These findings provide practical insights for traditional culinary MSMEs to integrate cultural heritage with digital innovation, offering relevance for both practitioners and academics.
Co-Authors Agustinus Budi Santoso Karay, Jeni Komansilan, Reinhard Matheus Supriyanto Rumetna Prasadhya, Ignatius Bias Galih Prasmana, Yoga Rizqi Pratiwi, Nugrahaning Esa Ricky Arnold Nggili, Ricky Arnold Tirsa Ninia Lina