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All Journal Electoral Governance : Jurnal Tata Kelola Pemilu Indonesia Journal of Community Dedication Jurnal Ilmu Komunikasi Andalan
Atef Fahrudin
Universitas Majalengka
Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Retorika Pidato Presiden Jokowi di Ibu Kota Nusantara (IKN) pada Kanal Youtube Official iNews Atef Fahrudin; Diding Bajuri; Syamsul Arif Billah
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 5 No. 2 (2022): Vol. 5 No. 2 (2022)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.851 KB)

Abstract

This research was made to analyze the rhetoric of President Jokowi's speech at the IKN on the iNews Official Youtube Channel. The method used in this study is descriptive qualitative through an interpretive paradigm. The data collection technique used is watch, listen and note. Then it is analyzed by interpreting Aristotle's rhetorical concept. The results of this study show that the speech delivered by President Jokowi belongs to the type of deliberative (political) rhetoric, namely rhetoric whose content is in the form of calls and prohibitions which are usually carried out by leaders such as the president or regional heads when setting policies and oriented to the future. These results are evidenced by the findings of 9 data related to the type of deliberative (political) rhetoric. The speech delivered by President Jokowi also fulfilled the elements of a rhetorical triangle. This is because based on the results of research on Jokowi's speech there is ethos (credibility), where Mr. Jokowi as the person delivering the speech has the status of president and forestry person, and contains elements of phatos (emotions) and logos (logical evidence) in it. President Jokowi's speech also fulfilled the five canons of rhetoric, namely five rhetorical principles: (1) inventio (invention); (2) disposition (arrangement); (3) elocutio (style); (4) actio (delivery) and memoria (memory). These results are evidenced by the findings of 25 data related to rhetorical principles.
MODELING MANAJEMEN INFORMASI DAN VERIFIKASI BERITA MENJELANG PEMILU DAN PEMILIHAN 2024: SEBUAH STUDI PRELIMINARY TENTANG UPAYA MENCEGAH BLACK CAMPAIGN DAN HOAX Atef Fahrudin; Syamsul Arif Billah
Bahasa Indonesia Vol 4 No 2 (2023): Electoral Governance: Jurnal Tata Kelola Pemilu Indonesia
Publisher : Komisi Pemilihan Umum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46874/tkp.v4i2.672

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengembangkan model manajemen informasi dan verifikasi berita yang efektif untuk mencegah penyebaran black campaign dan hoax menjelang Pemilu dan Pemilihan 2024. Penelitian ini menggunakan metode studi kepustakaan atau library research dan survei online terhadap responden yang terdiri dari masyarakat umum, jurnalis, dan pegiat media sosial. Data dianalisis secara deskriptif untuk menghasilkan analisis yang mendalam dan rekomendasi yang dapat dipertimbangkan. Hasil penelitian menunjukkan bahwa model manajemen informasi yang dikembangkan berdasarkan konsep Malak, yaitu acquiring, organizing, storing, dan using information ditambah dengan tahapan verifying sebelum organizing, dapat menjadi panduan dalam menyampaikan informasi yang benar dan terpercaya. Begitupun dengan teknik verifikasi berita yang dapat dilakukan dengan beberapa teknik, yaitu: check the source, check the fact, check the images, dan check the date dikembangkan menjadi model verifikasi berita sebagai panduan masyarakat dalam memilih informasi yang benar dan mampu mencegah penyebaran hoax atau black campaign menjelang Pemilu 2024. Edukasi dan pemahaman tentang media sosial dan platform digital perlu ditingkatkan agar masyarakat dapat menjadi lebih waspada dan bijak dalam menyebarkan informasi.
WORKSHOP PEMETAAN POTENSI SISWA MELALUI ANALISA TULISAN TANGAN DAN TANDA TANGAN BAGI GURU BK SMA SE-KABUPATEN MAJALENGKA Syamsul Arif Billah; Atef Fahrudin; Hanifa K. Syahida; Gilang Nurman Sonjaya
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 4 (2023): NOVEMBER
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

The guidance counselor's role in unlocking students' potentials is emphasized in this summary. Students often lack the awareness of how to identify their own potential, making it crucial for counselors to possess the skill of mapping potential through handwriting analysis and signatures, acquired through workshops. The workshop involves stages of preparation, implementation, and evaluation, employing lecture, discussion, and practical exercises. Recognizing the complexity of the issue, the study advocates for well-planned meetings to ensure deep and effective learning. Post-test results indicate the success of the workshop in imparting basic knowledge about the importance of counselors' understanding in mapping students' potential. Regularly scheduled activities are planned to provide ongoing, practical knowledge for teachers to assist students in continuous potential mapping.
Pemanfaatan Media Sosial dalam Kampanye Politik Menjelang Pemilu 2024: Studi Kasus tentang Akun Media Sosial Partai Politik dan Politisi Deden Fahruji; Atef Fahrudin
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 6 No. 2 (2023): Vol. 6 No. 2 (2023)
Publisher : Universitas Majalengka

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Abstract

This research aims to uncover the use of social media by political parties and politicians leading up to the 2024 Elections using qualitative research methods and a case study approach. In the context of the evolving digital era, social media has become a primary tool in modern political campaigns. This study analyzes how major political parties and politicians utilize social media platforms such as Facebook, Twitter, Instagram, and TikTok to establish their presence, engage with voters, and promote their political messages. Through the collection and qualitative analysis of data, including social media content and observations, this research provides insights into the strategies of using social media in political campaigns and their impact on the democratic process. The research findings indicate that 18 National Political Parties and politicians who are potential presidential candidates in the 2024 Elections have actively utilized social media platforms like Facebook, Instagram, Twitter, and TikTok in their political campaigns. The Gerindra Party dominated in having the highest number of followers on Facebook, Instagram, and Twitter, while the Indonesian Democratic Party of Struggle (PDI Perjuangan) led in TikTok. Additionally, Prabowo Subianto had the most followers on Facebook, Ganjar Pranowo on Instagram, Anies Baswedan on Twitter, and Ganjar Pranowo maintained the lead on TikTok. These findings reflect the varying strategies employed by each candidate in using social media for their political communication in the lead-up to the 2024 Elections.
Tantangan dan Peluang Dunia PR di Era Kecerdasan Buatan : Sebuah Tinjauan Literatur Marlina Mustikaningsih; Atef Fahrudin
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 7 No. 2 (2024): Vol. 7 No. 1 (2024)
Publisher : Universitas Majalengka

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Abstract

This study focuses on the challenges and opportunities of implementing artificial intelligence (AI) in the field of Public Relations (PR). The main issues addressed are the lack of technical understanding among PR practitioners and the ethical and privacy concerns arising from AI usage. The purpose of this study is to analyze how AI can enhance operational efficiency and the effectiveness of communication strategies, as well as to identify new metrics introduced by AI. The method used is a literature review from various academic and industry sources, including scientific journals, books, industry reports, and online articles. Data analysis was conducted using a thematic analysis approach, where information from various sources was organized into key themes relevant to the research topic. The results indicate that AI offers significant potential in enhancing PR effectiveness through real-time sentiment analysis, digital content engagement rate, and predictive analytics. Case studies from companies like Apple, Coca-Cola, IBM, and Sephora illustrate how AI can be used to improve audience interaction, user engagement, and PR campaign ROI.
Co-Authors Deden Fahruji Diding Bajuri, Diding Gilang Nurman Sonjaya Hanifa K. Syahida Marlina Mustikaningsih Syamsul Arif Billah