Articles
<![CDATA[Pesan Moral Dalam Film “SEJUTA SAYANG UNTUKNYA” Karya Herwin Novianto ]]>
<![CDATA[Faisal Dias Rekananda, Anita Agustina Wulandari]]>
<![CDATA[ DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 1 (2022): Januari 2022 ]]>
Publisher : <![CDATA[LPPM Stikosa-AWS ]]>
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DOI: 10.37826/digicom.v2i1.248
<![CDATA[Film means a series of still images that when displayed on a screen create the illusion of a moving picture. Movies are entertainment for all walks of life these days. One of the end 2020 Indonesian family drama movies is A Million Loves for Him movie directed by Herwin Novianto. This film addresses the correlation between fathers and daughters and idealistic and realistic things that need to be balanced. This study uses a semiotic analysis approach by Charles Sanders Piercen that uses the dimensions of icons, indices and symbols as mapping for viewing the film Sejuta Sayang Untuknya. Semiotic analysis is usually applied to visual images or text. In this method, the functioning of images is questioned by relating them to ideological structures that organize meaning. Furthermore, this study uses a qualitative method with a narrative approach using a critical thinking framework. In addition, through the analysis of the film message, residents can grasp the messages contained in Indonesian films, especially the discourse on the confrontation of fathers and daughters, which are presented with moral means according to the original requirements in everyday life, messages expressed in the form of honesty, respect , responsibility and feeling are raised, with the example of Charles Sanders Pierce's theory being shown through cues (representatives) manifesting through an object, which can lead the audience to interpret the meaning of the origin of the film.]]>
<![CDATA[Peran Public Relations Lembaga Amil Zakat LMI Meningkatkan Brand Image ]]>
<![CDATA[Muhamad Irfan Nurdiansyah]]>;
<![CDATA[Edelweis Putri Prima]]>;
<![CDATA[Anita Agustina Wulandari]]>
<![CDATA[ DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 4 (2022): Oktober 2022 ]]>
Publisher : <![CDATA[LPPM Stikosa-AWS ]]>
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DOI: 10.37826/digicom.v2i4.381
<![CDATA[Public Relations or PR is very important in a company, PR bridges communication between the company and the community/clients. One of the main tasks of public relations is to improve the company's brand image with the aim that the public/clients are aware of the position or existence of the company. The author raised this title because public relations have an important role in building and improving the brand image of a company. The purpose of this paper is to determine the role of public relations carried out by Lembaga Manajemen Infaq (LMI) in improving brand image. This research uses qualitative research with descriptive data analysis techniques. The author tried to present a description of a company. This study uses data collection techniques through field observations, interviews with personal assistant directors and digital managers and using LMI documentation. The results showed that public relations at LMI has a role to educate, provide information, and service to the public, provide data transparency and increase sales of the institution. As for the supporting factors in improving the brand image are experienced HR and LMI certified as LAZ. While the inhibiting factor is the absence of a limited public relations department and regional offices that have not been spread throughout Indonesia.]]>
<![CDATA[Penguatan Paradigma Kewirausahaan bagi Purna Pekerja Migran Indonesia di wilayah Jawa Timur dan Nusa Tenggara Barat ]]>
<![CDATA[E Rizky Wulandari]]>;
<![CDATA[Eka Handayani]]>;
<![CDATA[Meithiana Indrasari]]>;
<![CDATA[Anita Agustina Wulandari]]>;
<![CDATA[Eko Pamuji]]>
<![CDATA[ Prapanca : Jurnal Abdimas Vol. 3 No. 1 (2023): Prapanca : Jurnal Abdimas ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/prapanca.v3i1.431
<![CDATA[Placement of Indonesian Migrant Workers (PMI) experienced a downward trend throughout 2014-2019. Their welfare level has decreased compared to when they were still working abroad. Ex-migrant workers face complex problems after completing their work contracts and returning to their homeland. The transformation of consumptive to productive behavior and the use of digital technology are the keywords for the service team to hold entrepreneurial training activities for former PMIs. Digital technology has now become an integral part for all levels of society, especially the former PMI. Service activities are carried out based on a curriculum that has been prepared with materials adapted to the conditions of the target community. The training method is offline activities for 4 days with a total of 32 meetings. The results obtained from the training are that the Implementation of Training and Practice on Digitizing Business Processes for Indonesian Ex-Migrant Worker Business Groups with the Theme of Digital Marketing for the community of ex-migrant Indonesian business actors that has been carried out with a meeting curriculum arrangement is able to provide new insights and understanding for participants to be able to compete. globally in their respective business sectors. It was explained that 68% of participants considered that the material was relevant to the problems faced by the participants and that the benefits of the training could be judged to have an appropriate level of sustainability to continue to be implemented.]]>
<![CDATA[Strategi Komunikasi Pemasaran Moogs Coffee Melalui Media Sosial Instagram ]]>
<![CDATA[Anita Agustina Wulandari]]>;
<![CDATA[Nisfa Alfiya Sofiyani]]>
<![CDATA[ DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 2 (2023): DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No.2 April 2023 ]]>
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DOI: 10.37826/digicom.v3i2.472
<![CDATA[This study aims to determine the marketing communication strategy of Moogs Coffee through Instagram social media. The theory used is the theory of Integrated Marketing Communication (IMC). This theory is related to the development and implementation process as a form of persuasive communication program to customers and prospective customers on an ongoing basis. The type of research used is qualitative research. By using the interview method in data collection. Interview informants for this research were Operational Manager Moogs Coffee, Creative Content Manager Moogs Coffee, and visitors to Moogs Coffee. Based on the research that has been done, the researcher concludes that the strategy implemented by Moogs Coffee is said to be running well because almost all aspects of the theory have been implemented. This has a positive impact and shows the reaction of the followers or customers of Moogs Coffee.]]>
<![CDATA[Pesan Moral Dalam Film “SEJUTA SAYANG UNTUKNYA” Karya Herwin Novianto ]]>
<![CDATA[Faisal Dias Rekananda, Anita Agustina Wulandari]]>
<![CDATA[ DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 1 (2022): Edisi Januari 2022 ]]>
Publisher : <![CDATA[LPPM Stikosa-AWS ]]>
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DOI: 10.37826/digicom.v2i1.248
<![CDATA[Film means a series of still images that when displayed on a screen create the illusion of a moving picture. Movies are entertainment for all walks of life these days. One of the end 2020 Indonesian family drama movies is A Million Loves for Him movie directed by Herwin Novianto. This film addresses the correlation between fathers and daughters and idealistic and realistic things that need to be balanced. This study uses a semiotic analysis approach by Charles Sanders Piercen that uses the dimensions of icons, indices and symbols as mapping for viewing the film Sejuta Sayang Untuknya. Semiotic analysis is usually applied to visual images or text. In this method, the functioning of images is questioned by relating them to ideological structures that organize meaning. Furthermore, this study uses a qualitative method with a narrative approach using a critical thinking framework. In addition, through the analysis of the film message, residents can grasp the messages contained in Indonesian films, especially the discourse on the confrontation of fathers and daughters, which are presented with moral means according to the original requirements in everyday life, messages expressed in the form of honesty, respect , responsibility and feeling are raised, with the example of Charles Sanders Pierce's theory being shown through cues (representatives) manifesting through an object, which can lead the audience to interpret the meaning of the origin of the film.]]>
<![CDATA[Peran Public Relations Lembaga Amil Zakat LMI Meningkatkan Brand Image ]]>
<![CDATA[Muhamad Irfan Nurdiansyah]]>;
<![CDATA[Edelweis Putri Prima]]>;
<![CDATA[Anita Agustina Wulandari]]>
<![CDATA[ DIGICOM : Jurnal Komunikasi dan Media Vol. 2 No. 4 (2022): Edisi Oktober 2022 ]]>
Publisher : <![CDATA[LPPM Stikosa-AWS ]]>
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DOI: 10.37826/digicom.v2i4.381
<![CDATA[Public Relations or PR is very important in a company, PR bridges communication between the company and the community/clients. One of the main tasks of public relations is to improve the company's brand image with the aim that the public/clients are aware of the position or existence of the company. The author raised this title because public relations have an important role in building and improving the brand image of a company. The purpose of this paper is to determine the role of public relations carried out by Lembaga Manajemen Infaq (LMI) in improving brand image. This research uses qualitative research with descriptive data analysis techniques. The author tried to present a description of a company. This study uses data collection techniques through field observations, interviews with personal assistant directors and digital managers and using LMI documentation. The results showed that public relations at LMI has a role to educate, provide information, and service to the public, provide data transparency and increase sales of the institution. As for the supporting factors in improving the brand image are experienced HR and LMI certified as LAZ. While the inhibiting factor is the absence of a limited public relations department and regional offices that have not been spread throughout Indonesia.]]>
<![CDATA[Strategi Komunikasi Pemasaran Moogs Coffee Melalui Media Sosial Instagram ]]>
<![CDATA[Anita Agustina Wulandari]]>;
<![CDATA[Nisfa Alfiya Sofiyani]]>
<![CDATA[ DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 2 (2023): Edisi April 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa-AWS ]]>
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DOI: 10.37826/digicom.v3i2.472
<![CDATA[Penelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran Moogs Coffee melalui media sosial instagram. Teori yang digunakan adalah teori Integrated Marketing Communication (IMC). Teori ini berkaitan dengan proses pengembangan dan implementasi sebagai bentuk program komunikasi persuasif pada pelanggan dan calon pelanggan secara berkelanjutan. Jenis penelitian yang digunakan yaitu penelitian kualitatif. Dengan menggunakan metode wawancara dalam pengambilan data. Informan wawancara untuk penelitian ini yaitu Manager Operasional Moogs Coffee, Manager Creative Content Moogs Coffee, dan pengunjung Moogs Coffee. Berdasarkan penelitian yang telah dilakukan, maka peneliti menarik kesimpulan bahwa strategi yang dijalankan Moogs Coffee dikatakan berjalan dengan baik karena hampir semua aspek yang ada dalam teori telah dilakukan. Hal tersebut yang berdampak positif dan menunjukkan reaksi dari para followers ataupun pelanggan Moogs Coffee.]]>
<![CDATA[Relationship between BCA TBK KCP Tidar Surabaya Customer Service Communication Style and Customer Service Satisfaction ]]>
<![CDATA[Veronika Imanuel Puraji]]>;
<![CDATA[Anita Agustina Wulandari]]>
<![CDATA[ DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 4 (2023): DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 4 Oktober 2023 ]]>
Publisher : <![CDATA[LPPM Stikosa-AWS ]]>
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DOI: 10.37826/digicom.v3i4.606
<![CDATA[This research is a study that examines the influence of the communication style of BCA customer service Tidar sub-branch offices on the level of customer satisfaction. research uses quantitative methods, quantitative methods are defined as research methods used to examine certain populations or samples, data collection uses research instruments, data analysis is quantitative statistics, with the aim of testing the hypotheses that have been set. This study collected data by filling out the Google form technique. In providing satisfaction to BCA customers, customer service is the spearhead in serving customer complaints. Communication between customer service and customers is one of the important factors that can influence a customer's assessment of BCA. Interpersonal communication is one of the customer service efforts to achieve customer satisfaction. The results of this study indicate that there is a relationship between the two variables which is considered very strong, the conclusion is based on the correlation table used as an indicator of the strength and weakness between the two variables. It can also be concluded that the hypothesis is accepted, namely that there is a significant influence of the communication style of BCA Tbk customer service at the Tidar Surabaya Sub-Branch Office on the level of customer service satisfaction.]]>
<![CDATA[Pola Komunikasi Guru Terhadap Murid di SLB-C Alpa Kumara Wardhana Kumara 1 Surabaya Pascapandemi Covid-19 ]]>
<![CDATA[Umar, Audy Maulidya]]>;
<![CDATA[Wulandari , Anita Agustina]]>
<![CDATA[ DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 1 (2024): Edisi Januari 2024 ]]>
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DOI: 10.37826/digicom.v4i1.766
<![CDATA[Communication is one of the important things in the learning process or education to improve communication effectiveness strategies in education. The theory used in this study is the Theory of Communication Patterns and Instructional Theory. This research was conducted using the case study method which is a type of descriptive qualitative research. The subjects in this study used interviews with 4 informants. Based on this research, it can be concluded that the pattern of teacher-student communication during the Covid-19 pandemic cannot use the media as a learning tool. Each informant had the same reason, namely deciding to study face-to-face. The four informants had differences in face-to-face learning strategies. Informant 1 freed the teachers to process learning strategies in communication patterns for their students by their vision and mission so that they could develop students' mental or motor skills. Informants 2 and 4 have the same strategy in teaching and learning by using games that make learning more fun and not boring. Meanwhile, informant 3 prefers to discuss with his students so that his students are used to conveying their feelings or emotions. This pattern of communication aims to develop memory for mentally retarded children and to be responsible and to become children who do not depend on other people in society.]]>
<![CDATA[PEMANFAATAN MEDIA SOSIAL TIKTOK SEBAGAI MEDIA PEMBELAJARAN EDITING VIDEO BAGI GENERASI Z ]]>
<![CDATA[Suhartoyo, Armanda Rizky]]>;
<![CDATA[Wulandari , Anita Agustina]]>
<![CDATA[ DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 2 (2024): Edisi April 2024 ]]>
Publisher : <![CDATA[LPPM Stikosa-AWS ]]>
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DOI: 10.37826/digicom.v4i2.794
<![CDATA[In utilizing the latest technology through internet networks, people prefer smartphones as communication media tools due to their flexibility. The numerous features offered enable faster access to anything, such as the TikTok social media platform. Mostly, TikTok is a social media platform favored by Generation Z, who seek learning solutions through the utilization of TikTok, such as the desire to learn video editing. This research employs a qualitative descriptive research method. The results from the utilization of TikTok as a platform for learning video editing by Generation Z are that the conveyed information is more easily comprehended. The potential role of TikTok for Generation Z as a learning medium encompasses the available features on TikTok, the delivery methods of content creators, implementation, and collaboration. The obstacles faced in using TikTok for Generation Z as a learning medium include the lack of formal educational context and the inconsistent quality of content provided by content creators to Generation Z.]]>
