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All Journal Journal of Business Management Education (JBME) Journal of Social Studies, Arts and Humanities (JSSAH)
Azwar Haekal, Azwar
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENGARUH KEPERCAYAAN DAN PERSEPSI RISIKO TERHADAP MINAT MEMBELI SECARA ONLINE PADA PENGUNJUNG WEBSITE CLASSIFIEDS DI INONESIA Haekal, Azwar; Widjajanta, Bambang
Journal of Business Management Education (JBME) Vol 1, No 1 (2016)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (720.778 KB) | DOI: 10.17509/jbme.v1i1.2287

Abstract

Perkembangan teknologi pada saat ini berdampak pada perubahan cara berbelanja dimasyarakat yaituberbelanja secara online. Minat membeli secara online yang dirasakan oleh konsumen munculdengan adanya rasa percaya dan persepsi risiko konsumen terhadap penjual online. Hal tersebutdapat menjadi sebuah strategi untuk para pemasar atau penjual online dalam membentukkepercayaan dan persepsi risiko yang positif di benak para calon pembeli atau konsumen. Penelitianini bertujuan untuk (1) memperoleh deskripsi mengenai kepercayaan membeli secara online padapengunjung website classifieds di Indonesia (2) memperoleh deskripsi mengenai persepsi risikomembeli secara online pada pengunjung website classifieds di Indonesia (3) memperoleh deskripsimengenai minat membeli secara online pada pengunjung website classifieds di Indonesia (4)Mengetahui mengenai besarnya pengaruh kepercayaan dan persepsi risiko terhadap minat membelisecara online pada pengunjung website classifieds di Indonesia. Variabel bebas (X) dalam penelitianini adalah kepercayaan (X1) dan persepsi risiko (X2) sedangkan variabel terkait (Y) pada penelitianini adalah minat membeli secara online. Jenis penelitian yang digunakan adalah explanatory surveydengan teknik simple random, dengan jumlah sampel sebanyak 100 pengunjung. Teknik analisa datayang digunakan adalah linear berganda dengan alat bantu software komputer SPSS 21.0. Hasil yangdiperoleh dalam penelitian menyatakan bahwa kepercayaan dan persepsi risiko berpengaruh secarasimultan terhadap minat membeli secara online pada pengunjung website classifieds di Indonesiasebesar 43%. Sedangkan pengaruh secara parsial menunjukan bahwa dimensi benevolence dandimensi risiko kinerja memiliki pengaruh yang lebih besar dibandingkan dengan dimensi lainya.Berdasarkan hasil penelitian melalui linear berganda terdapat pengaruh yang signifikan darikepercayaan dan persepsi risiko terhadap minat membeli secara online pada pengunjung websiteclassifieds di Indonesia. pengaruh dari variabel-variabel ini memiliki pengaruh yang signifikan baiksecara simultan maupun secara parsial.
Product Quality and Service Quality on Purchase Decisions for Fashion Products Online Through Perceived Risk in Social Commerce Haekal, Azwar; Pranowo, Agus Setyo; Limakrisna, Nandan
Journal of Social Studies Arts and Humanities (JSSAH) Vol 3, No 3 (2023): Vol 3, No 3 (2023): Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v3i3.9947

Abstract

This study aims to examine the influence of product quality and service quality on online fashion purchase decisions, with perceived risk serving as a mediating variable in the context of social commerce. The rapid growth of online shopping through social media platforms, particularly Facebook and Instagram, has transformed consumer behavior and introduced new dimensions of trust, risk perception, and purchase decision-making. This research investigates how consumers evaluate the reliability of products and services when making purchase decisions in digital environments where physical interactions are absent. Using a quantitative explanatory method, data were collected through questionnaires distributed to students of the Master of Management Program at Pakuan University who actively use Facebook and Instagram for online fashion transactions. A total of 120 valid responses were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test both direct and indirect effects among variables. The findings indicate that both product quality and service quality have significant positive effects on consumers’ purchase decisions. Moreover, perceived risk partially mediates the relationship between these variables, suggesting that higher product and service quality can reduce consumer uncertainty and enhance confidence in online purchasing. This implies that building perceived reliability and minimizing transaction risk are critical strategies for increasing customer engagement and satisfaction in social commerce. The study contributes to the growing literature on digital consumer behavior by integrating quality dimensions and risk perception into a unified model of online purchase decision-making. Practically, it provides managerial insights for social media entrepreneurs and e-commerce marketers to strengthen consumer trust through superior product offerings and responsive online services.
Co-Authors Agus Setyo Pranowo Bambang Widjajanta, Bambang Nandan Limakrisna