Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Ilomata International Journal of Management Ilomata International Journal of Management
Widya Chandra Putri Aryani
Widyatama University
Decision Sciences, Operations Research & Management Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Brand Ambassador and Price Discount on Consumer Purchase Intention in E-Commerce Shopee (Case Study on Shopee Users in Bandung City) Adam Faritzal; Widya Chandra Putri Aryani; Rizal Ramdan Padmakusumah; Santos Winarso Dwiyogo; Gina Apriyani Nurunnisha
Ilomata International Journal of Management Vol 4 No 1 (2023): January 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (758.911 KB) | DOI: 10.52728/ijjm.v4i1.672

Abstract

This study aims to find out how the influence of Brand Ambassadors and price discounts on consumer purchase intentions in e-commerce Shopee (a case study of Shopee users in the city of Bandung). In this study, the independent variables were Brand Ambassador and price discount. While the dependent variable is purchase intention. The research method used in this research is descriptive and verification method. The population in this study are consumers who use e-commerce Shopee. The sampling technique used in this study was non-probability sampling using a purposive sampling technique with a total sample of 100 respondents. While the analytical method used in this study is the analysis of the Pearson product moment correlation coefficient and the coefficient of determination. The program used in analyzing the data uses the Statistical Package for Social Sciences (SPSS) Ver. 24.00. The results showed that the Brand Ambassador variable had an influence on purchase intention by 21.3% and the price discount variable had an influence on purchase intention by 29%. Furthermore, simultaneously the Brand Ambassador and price discount variables have an influence on purchase intention by as much as 34%.
The Influence of Brand Ambassador and Price Discount on Consumer Purchase Intention in E-Commerce Shopee (Case Study on Shopee Users in Bandung City) Adam Faritzal; Widya Chandra Putri Aryani; Rizal Ramdan Padmakusumah; Santos Winarso Dwiyogo; Gina Apriyani Nurunnisha
Ilomata International Journal of Management Vol 4 No 1 (2023): January 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i1.672

Abstract

This study aims to find out how the influence of Brand Ambassadors and price discounts on consumer purchase intentions in e-commerce Shopee (a case study of Shopee users in the city of Bandung). In this study, the independent variables were Brand Ambassador and price discount. While the dependent variable is purchase intention. The research method used in this research is descriptive and verification method. The population in this study are consumers who use e-commerce Shopee. The sampling technique used in this study was non-probability sampling using a purposive sampling technique with a total sample of 100 respondents. While the analytical method used in this study is the analysis of the Pearson product moment correlation coefficient and the coefficient of determination. The program used in analyzing the data uses the Statistical Package for Social Sciences (SPSS) Ver. 24.00. The results showed that the Brand Ambassador variable had an influence on purchase intention by 21.3% and the price discount variable had an influence on purchase intention by 29%. Furthermore, simultaneously the Brand Ambassador and price discount variables have an influence on purchase intention by as much as 34%.
Co-Authors Faritzal, Adam Gina Apriyani Nurunnisha Padmakusumah, Rizal Ramdan Santos Winarso Dwiyogo