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THE SHAPE OF CUSTOMER (MEMBER) VALUE ON CO-OPERATIVE COMPANY (CO-OPERATIVE) Rizal Ramdan Padmakusumah
Journal of International Conference Proceedings (JICP) Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

The purpose of this paper is to know the shape of member value on the co-operative. Descriptive analysis used in this research which are conducted on the following sources such as national-international journals, national-international seminars proceedings, scientific books, and professional experiences. The results of the study indicate that a new definition of member value has been established. Member value dimensions consists of attributes benefits, outcomes benefits, monetary costs, and non-monetary costs. Member value has an influence on member satisfaction, member loyalty, and co-operative performance. The implications of this study are the dimensions and indicators in this study can be tested empirically in subsequent research. Co-operative managers can try to use its to improve the superior customers value on their cooperatives. . Keywords: customer, member, value, dimension, indicator, co-operative, company

The Influence of Brand Ambassador and Price Discount on Consumer Purchase Intention in E-Commerce Shopee (Case Study on Shopee Users in Bandung City) Adam Faritzal; Widya Chandra Putri Aryani; Rizal Ramdan Padmakusumah; Santos Winarso Dwiyogo; Gina Apriyani Nurunnisha
Ilomata International Journal of Management Vol 4 No 1 (2023): January 2023
Publisher : Yayasan Ilomata

This study aims to find out how the influence of Brand Ambassadors and price discounts on consumer purchase intentions in e-commerce Shopee (a case study of Shopee users in the city of Bandung). In this study, the independent variables were Brand Ambassador and price discount. While the dependent variable is purchase intention. The research method used in this research is descriptive and verification method. The population in this study are consumers who use e-commerce Shopee. The sampling technique used in this study was non-probability sampling using a purposive sampling technique with a total sample of 100 respondents. While the analytical method used in this study is the analysis of the Pearson product moment correlation coefficient and the coefficient of determination. The program used in analyzing the data uses the Statistical Package for Social Sciences (SPSS) Ver. 24.00. The results showed that the Brand Ambassador variable had an influence on purchase intention by 21.3% and the price discount variable had an influence on purchase intention by 29%. Furthermore, simultaneously the Brand Ambassador and price discount variables have an influence on purchase intention by as much as 34%.

The Influence of Brand Ambassador and Price Discount on Consumer Purchase Intention in E-Commerce Shopee (Case Study on Shopee Users in Bandung City) Adam Faritzal; Widya Chandra Putri Aryani; Rizal Ramdan Padmakusumah; Santos Winarso Dwiyogo; Gina Apriyani Nurunnisha
Ilomata International Journal of Management Vol 4 No 1 (2023): January 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i1.672

This study aims to find out how the influence of Brand Ambassadors and price discounts on consumer purchase intentions in e-commerce Shopee (a case study of Shopee users in the city of Bandung). In this study, the independent variables were Brand Ambassador and price discount. While the dependent variable is purchase intention. The research method used in this research is descriptive and verification method. The population in this study are consumers who use e-commerce Shopee. The sampling technique used in this study was non-probability sampling using a purposive sampling technique with a total sample of 100 respondents. While the analytical method used in this study is the analysis of the Pearson product moment correlation coefficient and the coefficient of determination. The program used in analyzing the data uses the Statistical Package for Social Sciences (SPSS) Ver. 24.00. The results showed that the Brand Ambassador variable had an influence on purchase intention by 21.3% and the price discount variable had an influence on purchase intention by 29%. Furthermore, simultaneously the Brand Ambassador and price discount variables have an influence on purchase intention by as much as 34%.

PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA MJRT GROUP Zaenal Wahidin; Rizal Ramdan Padmakusumah
Jurnal Bisnis, Manajemen & Ekonomi Vol. 20 No. 1 (2022): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Universitas Widyatama

Marketplace saat ini sangatlah membantu aktivitas semua orang, ketika seseorang membutuhkan sesuatu, maka dapat dilakukan pembelian secara online. Popularitas marketplace yang melonjak tinggi menjadi kesempatan bagi pengusaha untuk melakukan penjualan produk melalui marketplace dan menjangkau pasar yang lebih luas. Tujuan penelitian ini adalah untuk mengetahui pengaruh promosi dan kualitas produk terhadap keputusan pembelian di MJRT GROUP yang bisa dikatakan berkembang dengan pesat. Metode penelitian yang digunakan adalah deskriptif verifikatif dengan pendekatan kuantitatif. Pengujian instrumen data yang digunakan adalah uji validitas, uji reliabilitas, analisis regresi linear berganda, koefisien determinasi, uji normalitas dan uji multikolinearitas. Alat pengolahan data yang digunakan pada penelitian ini adalah Software Statistical Product and Service Solution (SPSS) Versi 26 for Windows.

BRAND AMBASSADOR AND PRODUCT QUALITY INFLUENCE CONSUMER BUYING INTEREST Adam Faritzal; Avrillia Avrillia; Rizal Ramdan Padmakusumah; Santos Winarso Dwiyogo; Gina Apryani Nurunnisha
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10405

The beauty industry is one of the most demanded industries by all people at this time both in Indonesia and internationally, this is due to the increasing awareness of self-care and self-beautification so that it has become a necessity and has become a lifestyle of today's modern society. .The purpose of this study is to find out how the influence of Brand Ambassador, product quality on buying interest in Nature Republic, either partially or simultaneously. The method used is descriptive and verification.The population in this study were residents of the city of Bandung, while the sampling technique used by researchers was using a purposive sampling technique, namely selecting samples based on certain criteria so that they were used in research with a sample size of 100 respondents. The results of the study show that brand ambassadors are good enough that they need to be improved again. Even though the respondents' responses regarding product quality were quite good, there was still a low rating that needed to be improved. Likewise, the buying interest in Nature Republic, based on the respondents' responses, is considered high, although there is still a low rating and needs to be improved

STRATEGIC MANAGEMENT AT SEVERAL OF THE BEST UNIVERSITIES IN INDONESIA Padmakusumah, Rizal Ramdan; Kusumah, R. Wedi Rusmawan; Ismail, Solahuddin
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 8 No 2 (2024): June
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2024.v8.i2.6530

The strategic management process of each category of organization will undoubtedly be distinctive. This study aims to ascertain the strategic management process in higher education institutions in Indonesia. This research is a qualitative case study that examines the University of Indonesia (UI), Gajah Mada University (UGM), Bogor Agricultural Institute (IPB), Telkom University (TELU), Indonesian Islamic University (UII), and Muhammadiyah University of Surakarta (UMS). The strategic management process at Indonesian HEI is described or concluded by analyzing secondary data in the form of strategic plan documents compiled with analysis of primary data in the form of interviews with experts in the field of higher education. The research findings indicate that the strategic management process in Indonesian higher education institutions is comprised of four stages: (1) environmental analysis, (2) strategy formulation, (3) strategy implementation, and (4) evaluation control. An example of the originality or uniqueness of the strategic management process in Indonesian higher education institutions is internal environmental analysis, which employs its criteria rather than the commonly used value chain analysis or functional analysis approach criteria.

Evaluasi Kinerja dan Pemilihan Supplier Menggunakan Metode Analytical Hierarchy Process (AHP): Studi Kasus di PT. Indo-Rama Synthetics Tbk Yulianto, Dwi; Padmakusumah, Rizal Ramdan
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 01 (2025): Journal of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i01.2054

This research aims to provide a framework for PT. Indo-Rama Synthetics Tbk in making a decisive and confident supplier selection, based on the evaluation of supplier performance. Furthermore, the study seeks to identify the key criteria that form the foundation for supplier selection within the company. The research employs the Analytical Hierarchy Process (AHP) method, with data analysis supported by Expert Choice software. The analysis reveals that the most prioritized criteria are flexibility and responsiveness (0.208), followed by compliance with POs/contracts (0.206), price (0.182), product quality (0.164), environmental friendliness and sustainability (0.162), and experience and expertise (0.077). According to the AHP results, the top supplier for the primary supply of plastic bags and rolls is Supplier PB2, which has the highest weight of 0.388. Supplier PB3 ranks second as an alternative, with a weight of 0.327, while Supplier PB1 is the third alternative, with a weight of 0.285. This research provides a clear framework for the company in selecting suppliers based on measurable performance and sustainability, which can contribute to stronger long-term relationships and improved supply quality.

Empowerment of Community Economic Mentored by UP2K Padasuka Village, Cibeunying Kidul District Through Improving Ornamental Fish Farming Skills for Export Padmakusumah, Rizal Ramdan; Solihin, Ismail; Kurniawan, Ryan; Kahfi Cakra Wiguna; Haura Khairunnisa; Ridha Amalia Sholehat
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.5608

This article is an article resulting from community service activities (PKM) organized by the Faculty of Economics and Business, Widyatama University in collaboration with partners, namely the Family Welfare Improvement Effort (UP2K) PKK, Padasuka Village, Bandung City. The PKM activity carried out is training aimed at empowering the community's economy and/or businesses fostered by UP2K, Padasuka Village in the form of increasing the ability to raise or cultivate ornamental fish for export purposes. The stages of implementing the activities carried out consist of 6 stages including (1) pre-survey, (2) proposal preparation, (3) preparation, (4) implementation, (5) monitoring and evaluation, and (6) preparation of activity reports. The participants in this training activity were 45 people. The training activities carried out were in the form of presentations of material from expert speakers accompanied by discussions or questions and answers as well as simulations or demos. The results are also the main conclusions of the PKM activities carried out, namely that ornamental fish cultivation and export business is a promising business for residents or businesses fostered by UP2K of Padasuka Village. The initial stage of starting a business for participants after training is the cultivation of brushmouth black slayer fish and brushmouth albino slayer fish in groups. Some suggestions for similar PKM activities or future developments include providing initial business capital and bringing in international speakers or participants.

PENGARUH IMPLEMENTASI LEAN DAN WAREHOUSE MANAGEMENT SYSTEM TERHADAP KINERJA LOGISTIK PADA INDUSTRI FMCG PT. XYZ Kristanto, Riko Widya; Padmakusumah, Rizal Ramdan
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.4947

Penelitian ini bertujuan untuk mengeksplorasi bagaimana penerapan metode lean dan sistem manajemen gudang (WMS) memengaruhi kinerja logistik di PT. XYZ. Dalam penelitian ini, pendekatan yang digunakan adalah deskriptif kuantitatif, di mana data primer dikumpulkan melalui kuesioner yang disebarkan kepada responden. Peneliti menggunakan teknik purposive sampling untuk mendapatkan pandangan dari para pelaksana yang terlibat dalam implementasi lean dan WMS. Populasi yang diteliti mencakup seluruh karyawan PT. XYZ, dengan fokus pada karyawan yang bekerja di divisi logistik sebagai sampel. Hasil penelitian menunjukkan bahwa penerapan metode lean dan WMS memberikan dampak yang signifikan terhadap peningkatan kinerja logistik perusahaan. Temuan ini menyoroti pentingnya kedua metode tersebut dalam meningkatkan efisiensi dan efektivitas operasional di bidang logistik.

THE EFFECT OF SALES PROMOTIONS AND TARIFFS ON CONSUMER LOYALTY (CASE STUDY OF GRAB COMPANIES IN BANDUNG CITY) Wiguna, Evangelius Hans; Padmakusumah, Rizal Ramdan
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 10, No 1 (2023): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v10i1.3625

Research conducted on Grab in the city of Bandung was conducted to determine and analyze the effect of sales promotions and tariffs on consumer loyalty. The independent variables in this study are sales promotions and tariffs. While the dependent variable used is consumer loyalty. The research method used in this research is a verification method to find out the relationship between two variables and to do the test using IBM Statistics 25 SPSS. The population in this study are people who live in the city of Bandung and use the Grab application. In this study, the sampling method used is the nonprobability sampling method. The sampling technique in this study used a purposive sampling technique, which means that the sample was taken because of certain considerations. The criteria that must be owned to determine the sample for this study are having an account in the Grab application, domiciled in the city of Bandung and having used online transportation services from Grab at least once. The number of samples in this study was determined using multiple regression data analysis techniques with an error rate of 5%, the sample in this study was determined by 100 people.

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