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All Journal International Journal of Supply Chain Management Jurnal Pengabdian Dharma Laksana Jurnal Mantik Gema Wiralodra Journal of Information Systems and Informatics Jurnal Ilmiah Edunomika (JIE) Ilomata International Journal of Management Jurnal Darma Agung Ilomata International Journal of Management Journal Of Human And Education (JAHE)
Faritzal, Adam
Universitas Widyatama Bandung
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Transportation Other

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Customer Engagement Analysis as Mediating the Influence on Social Media Marketing of Purchase Intentions on Skincare Avoskin Chreisna Wicaksono Perkasa; Adam Faritzal
Journal of Information System and Informatics Vol 4 No 1 (2022): Journal of Information Systems and Informatics
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v4i1.220

Abstract

This research aims to analyze customer engagement in mediating the influence of social media marketing on purchase intentions. The approach used in this study is quantitative; the population of this study is all users of Avoskin skincare products in Bandung. Data is analyzed by testing the validity, reliability, and inner model using smartPLS. The results showed a direct influence of social media marketing activities on purchase intentions in Avoskin skincare users in Bandung, and customer engagement can mediate the influence of social media marketing activities on purchase intentions.
The Influence of Brand Ambassador and Price Discount on Consumer Purchase Intention in E-Commerce Shopee (Case Study on Shopee Users in Bandung City) Adam Faritzal; Widya Chandra Putri Aryani; Rizal Ramdan Padmakusumah; Santos Winarso Dwiyogo; Gina Apriyani Nurunnisha
Ilomata International Journal of Management Vol 4 No 1 (2023): January 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (758.911 KB) | DOI: 10.52728/ijjm.v4i1.672

Abstract

This study aims to find out how the influence of Brand Ambassadors and price discounts on consumer purchase intentions in e-commerce Shopee (a case study of Shopee users in the city of Bandung). In this study, the independent variables were Brand Ambassador and price discount. While the dependent variable is purchase intention. The research method used in this research is descriptive and verification method. The population in this study are consumers who use e-commerce Shopee. The sampling technique used in this study was non-probability sampling using a purposive sampling technique with a total sample of 100 respondents. While the analytical method used in this study is the analysis of the Pearson product moment correlation coefficient and the coefficient of determination. The program used in analyzing the data uses the Statistical Package for Social Sciences (SPSS) Ver. 24.00. The results showed that the Brand Ambassador variable had an influence on purchase intention by 21.3% and the price discount variable had an influence on purchase intention by 29%. Furthermore, simultaneously the Brand Ambassador and price discount variables have an influence on purchase intention by as much as 34%.
The Influence of Brand Ambassador and Price Discount on Consumer Purchase Intention in E-Commerce Shopee (Case Study on Shopee Users in Bandung City) Adam Faritzal; Widya Chandra Putri Aryani; Rizal Ramdan Padmakusumah; Santos Winarso Dwiyogo; Gina Apriyani Nurunnisha
Ilomata International Journal of Management Vol 4 No 1 (2023): January 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i1.672

Abstract

This study aims to find out how the influence of Brand Ambassadors and price discounts on consumer purchase intentions in e-commerce Shopee (a case study of Shopee users in the city of Bandung). In this study, the independent variables were Brand Ambassador and price discount. While the dependent variable is purchase intention. The research method used in this research is descriptive and verification method. The population in this study are consumers who use e-commerce Shopee. The sampling technique used in this study was non-probability sampling using a purposive sampling technique with a total sample of 100 respondents. While the analytical method used in this study is the analysis of the Pearson product moment correlation coefficient and the coefficient of determination. The program used in analyzing the data uses the Statistical Package for Social Sciences (SPSS) Ver. 24.00. The results showed that the Brand Ambassador variable had an influence on purchase intention by 21.3% and the price discount variable had an influence on purchase intention by 29%. Furthermore, simultaneously the Brand Ambassador and price discount variables have an influence on purchase intention by as much as 34%.
Pelatihan Strategi Pemasaran Untuk UMKM Di Lingkungan RW 10 Sukamaju Cibeunying Kidul Kota Bandung Adam Faritzal; Gina Apryani Nurunnisha; Fadhlan Ridhwana Sujana; Ismail Solihin; Keni Kaniawati
Journal Of Human And Education (JAHE) Vol. 3 No. 2 (2023): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v3i2.160

Abstract

Dengan pertumbuhan UMKM yang meningkat dapat menciptakan lapangan pekerjaan yang beragam sehingga dapat menyerap para tenaga kerja yang berasal dari masyarakat sekitar UMKM itu berada seperti keluarga atau tetangga atau juga untuk tenaga kerja secara domestik dan diharapkan kehadiran UMKM pada lingkungan sekitar dapat menyerap kebutuhan untuk masyarakat sekitar tidak usah jauh-jauh mencari produk diluar daerah atauupun Internasional kerena UMKM lokal sudah dapat memenuhi secara baik dengan demikian roda perekomian semakin meningkat dan membaik Metode yang diterapkan untuk pelatihan Strategi Pemasaran dilakukan secara tatap muka langsung di Bale RW 10 di Sukamaju Cibeunying Kidul sehingga bantuan dalam bentuk pemikiran, ide dan pengalaman dapat diberikan secara langsung para peserta dibuat secara berkelompok berdasarkan jenis usahanya ketika memberikan materi tentang Strategi Pemasaran Adapun pendekatan individu adalah berupa tukar pendapat dalam bentuk diskusi, tanya jawab, studi kasus akan permasalahan kepada masing-masing peserta agar lebih bisa menerapkan strategi pemasarannya secara baik dan benar.Kegiatan Pengabdian Kepada Masyarakat (PKM) yang telah terlaksana dapat mencapai target yang direncanakan dari segi jumlah peserta yang hadir, Materi terapan, penyampaian materi,pemenuhan target minat dan motivasi. Peserta mengikuti pelatihan PKM dapat memahami tentang strategi Pemasaran serta meningkatkan minat dan motivasi untuk secara pribadi para peserta pelatihan untuk sebagai pelaku UMKM yang kreatif dan inovatif.
Influencing purchase choices: analyzing the interplay between product quality, promotion, and hammerstout products Aryanda Muhammad Rivaldi; Adam Faritzal
Jurnal Mantik Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i3.4332

Abstract

The present study aims to examine the influence of brand image, promotion, and product quality on consumer purchase behavior, with a specific emphasis on Hammerstout items. The fashion industry in Indonesia, encompassing the apparel sector, plays a substantial role in fostering the economic development of the nation. The research utilizes a range of analytical methodologies, including as descriptive statistical analyses, instrumental tests, tests of classical assumptions, double linear regression analyses, and hypothesis testing. The results indicate that the quality of a product plays a substantial role in shaping consumers' purchase choices, accounting for a large proportion of 63.2% in the overall decision-making process. Promotion has a beneficial influence on purchasing decisions, accounting for a significant proportion of 20.1%. The combined factors of product quality and promotion contribute to 83.3% of the impact on consumer purchasing decisions, while the remaining 16.7% is ascribed to other variables
BRAND AMBASSADOR AND PRODUCT QUALITY INFLUENCE CONSUMER BUYING INTEREST Adam Faritzal; Avrillia Avrillia; Rizal Ramdan Padmakusumah; Santos Winarso Dwiyogo; Gina Apryani Nurunnisha
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10405

Abstract

The beauty industry is one of the most demanded industries by all people at this time both in Indonesia and internationally, this is due to the increasing awareness of self-care and self-beautification so that it has become a necessity and has become a lifestyle of today's modern society. .The purpose of this study is to find out how the influence of Brand Ambassador, product quality on buying interest in Nature Republic, either partially or simultaneously. The method used is descriptive and verification.The population in this study were residents of the city of Bandung, while the sampling technique used by researchers was using a purposive sampling technique, namely selecting samples based on certain criteria so that they were used in research with a sample size of 100 respondents. The results of the study show that brand ambassadors are good enough that they need to be improved again. Even though the respondents' responses regarding product quality were quite good, there was still a low rating that needed to be improved. Likewise, the buying interest in Nature Republic, based on the respondents' responses, is considered high, although there is still a low rating and needs to be improved
PENGARUH STORE ATMOSPHERE DAN PROMOSI KOPITEMA NUSANTARA TERHADAP MINAT BELI KOSUMEN Adam Faritzal; Darwis Agustriyana; Indra Taruna Anggapradja
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10402

Abstract

Tujuan dari melihat gambaran store atmosphere, promosi dan minat beli konsumen pada Kopitema. Pendekatan penelitian yang digunakan yaitu pendekatan metode deskriptif dan verifikatif. Proses didalam mengumpulkan informasi dengan menyebarkan kuesioner kepada konsumen Kopitema sebagai respondennya. Walaupun tanggapan responden mengenai promosi cukup baik akan tetapi masih terdapat penilaian yang rendah sehingga masih perlu ditingkatkan. Begitu pula minat belikonsumen pada Kopitema berdasarkan tanggapan responden dinilai tinggi tetapi masih terdapat penilaian yang rendah dan perlu ditingkatkan. Secara parsial didapatkan bahwa Store atmosphere berpengaruh terhadap minat beli konsumen.
ANALISA KONSEP KEPEMIMPINAN DARI PERSEPSI GEN-Z DALAM MENENTUKAN ROLE MODEL KEPEMIMPINAN DI MASA MENDATANG Agustriyana, Darwis; A, Indra Taruna; Faritzal, Adam
JURNAL DARMA AGUNG Vol 32 No 1 (2024): FEBUARI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v32i1.4167

Abstract

Penelitian ini bertujuan untukmencari konseptual gaya kepemimpinan yang dilakukan terhadap 100 responden, dengan metode FGD(focus group discussion) dengan pernyataan dan wawancara serta diskusi seputar gaya kepemimpinan dari sudut pandang generasi z, yaitu generasi yang lahir di medio tahun 1997 hingga 2010. Penelitian mengenai gaya kepemimpinan selalu dikaitkan dengan konseptual kepemimpinan antargenerasi, karena karakteristik dari antargenerasi ini akan mempengaruhi gaya kepemimpinan. Secara garis besar bisa disimpulkan jika gaya kepemimpinan yang paling efektif untuk generasi z adalah mengenai persamaan hak, afirmasi, keterbukaan komunikasi, keterlibatan dan serta selalu menyertakan inovasi, teknologi dan kreativitas didalam membangun keberlanjutan organisasi maupun keberlangsungan tim.
Pengembangan Desain Produk untuk UMKM Fashion Kampoeng Rajoet Binong Jati Kota Bandung Faritzal, Adam; Nurunnisha, Gina Apriyani; Sujana, Fadhlan Ridhwana; Solihin, Ismail; Kaniawati, Keni
Jurnal Pengabdian Dharma Laksana Vol. 6 No. 1 (2023): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v6i1.32782

Abstract

Perkembangan fashion terjadi karena hadirnya para fashion designer lokal berbakat yang selalu memiliki ide-ide baru dalam menciptakan model-model pakaian terbaru untuk menarik minat pasar. Brand lokal untuk fashion juga mendapat dukungan dari pemerintah melalui berbagai kementerian maupun perusahaan BUMN, BUMD maupun swasta sehingga dapat semakin memperkuat eksistensi fashion lokal di Indonesia melalui pameran dan seminar bahkan dunia akademisi oleh melakukan pelatihan untuk pengembangan produk baik dari segi desain maupun pemasaran sehingga akan semakin memantapkan keberadaan merek-merek lokal yang telah dikembangkan oleh para UMKM tersebut. Berdasarkan diperbolehkannya kembali pertemuan tatap muka setelah pandemi terjadi, metode yang digunakan dalam pelatihan pengembangan Experiential Product Design dilakukan secara tatap muka di Bale warga di Kampoeng Rajoet Binong Jati. Sehingga mereka dapat memberikan bantuan melalui pendekatan individu dan kelompok. Pendekatan kelompok adalah pada saat memberikan materi tentang Desain Produk. Sedangkan pendekatan individu adalah pada saat diskusi tanya jawab dengan mereka mengangkat atau menanyakan satu per satu kepada pelaku usaha/peserta permasalahan, khususnya dalam proses implementasi desain Desain Produk. Kegiatan PKM yang dilaksanakan telah mencapai target yang diharapkan dari segi jumlah peserta, materi yang disampaikan, dan pencapaian tujuan kegiatan. Dengan mengikuti kegiatan PKM ini, peserta dapat lebih memahami tentang desain produk, dan secara tidak langsung meningkatkan motivasi dari dalam diri peserta kegiatan untuk menjadi wirausahawan usaha yang inovatif.
The Effect of HR Relational Strategy and Transactional Strategy on Supply Chain Performance: The Moderating Role of Environment Orientation Roespinoedji, Djoko; Faritzal, Adam; Sudrajat, Asep; Ahmed, Umair; Oktari, Sari Dewi
International Journal of Supply Chain Management Vol 8, No 2 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v8i2.2970

Abstract

The purpose of this study is to examine the effect of relational strategies and transactional strategies in order to determine the performance of supply chain management of Indonesian servicing sector through the moderating role of environment orientation. This research was done quantitatively. Questionnaire were Adapted to collect the data and random sampling technique was used. The sampling size was of 200. PLS3 software was applied to analyze the data. The findings of the study showed that the association of the basic strategies in terms of relational and transactional has a tendency to affect the performance of “supply chain management” significantly and positively. The HRM organization adds to the assurance of practices inside the supply chain, both operationally and deliberately through the moderating role of “environment orientation”. Reconciliation of environmental issues in the supply chain assumes extremely noteworthy job in deciding the productivity and viability inside the supply chain management.
Co-Authors A, Indra Taruna Ahmed, Umair Anggapradja, Indra Taruna Aryanda Muhammad Rivaldi Avrillia Avrillia Avrillia, Avrillia Chreisna Wicaksono Perkasa Darwis Agustriyana, Darwis Dwiyogo, Santos Winarso Fadhlan Ridhwana Sujana Gina Apriyani Nurunnisha Gina Apryani Nurunnisha Indra Taruna Anggapradja Ismail Solihin Nurunnisha, Gina Apriyani Nurunnisha, Gina Apryani Oktari, Sari Dewi Padmakusumah, Rizal Ramdan Roespinoedji, Djoko Santos Winarso Dwiyogo Santos Winarso Dwiyogo Solihin, Ismail Sudrajat, Asep Sujana, Fadhlan Ridhwana Widya Chandra Putri Aryani