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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Wacana: Jurnal Ilmiah Ilmu Komunikasi Semiotika: Jurnal Komunikasi Communicology: Jurnal Ilmu Komunikasi Jurnal Abdi Insani Jurnal Mutakallimin : Jurnal Ilmu Komunikasi MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal Penelitian Inovatif Dharma: Jurnal Pengabdian Masyarakat Jurnal Mahasiswa Komunikasi Cantrik Journal of Communication Studies and Society Komsospol INJECT Interdisciplinary Journal of Communication
Devi Wening Astari
Universitas Amikom Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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Audit of Disaster Communication on TVOne Kabar Petang Program Puji Lestari; Devi Wening Astari; Aqmarina Laili Asyrafi
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 4, No 2 (2019): December 2019 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.042 KB) | DOI: 10.25008/jkiski.v4i2.332

Abstract

This study aims to carry out a disaster communication audit of Kabar Petang (Evening News) Program on the TVOne in the May-June 2019 period. This study uses the SMCR theory and the concept of disaster communication, the Standard Operating Procedure (SOP) of Disaster Communication, and the Guide to Broadcasting Behavior and Standards of Broadcasting Programs issued by the Indonesian Broadcasting Commission (KPI). This study uses a descriptive qualitative method with data collection techniques including content analysis, observation, a document study, and validity test through an interview with KPI as a source. The results of this study constitute the findings of disaster communication audit of disaster broadcast on TVOne, part of which has followed the Guide to Broadcasting Behavior and the Standards of Broadcasting Program issued by the KPI, SMCR theory, and has used disaster communication dimensions, and SOP for Disaster Communication. There are some findings that are not yet suitable, namely: (1) the repetition of a video clip showing the sufferings of victims; (2) the absence of competent resource persons in the field of disaster; and (3) the broadcast of affected people’s panic. This research provides recommendations to broadcasting institution TVOne, the government, and media workers to convey educational broadcast messages based on competent sources in the field of disaster so that the community is ready to survive the natural disaster.
Social Media Marketing Youtube Analysis of Ad Impressions "Tokopedia x BTS: Belanja? Tokopedia Saja!" Devi Wening Astari
Communicology: Jurnal Ilmu Komunikasi Vol 10 No 1 (2022): Communicology: Jurnal Ilmu Komunikasi, Volume 10 No 1 Juli 2022
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMMUNICOLOGY.10.3.2022

Abstract

The development of internet-based technology has made many companies do marketing through social media, such as YouTube. The study was conducted to look at the dimensions of social media marketing while at the same time revealing the meaning of sign objects, namely icons, indexes, and symbols as well as discussing the triangle of meaning by involving elements of social media marketing in Tokopedia's advertisements, "Tokopedia x BTS: Belanja? Tokopedia Saja!”. The research uses qualitative methods with Charles Sanders Pierce's semiotic analysis approach. The data was obtained through document studies on the official website, the Tokopedia YouTube channel, and online news media. The data obtained were reduced in sign groups, and tested by triangulation of documentation techniques. Advertisement “Tokopedia x BTS: Belanja? Tokopedia Saja!” contains dimensions of social media marketing, namely: online community, interaction, sharing of content, accessibility, and credibility. In Pierce's semiotic trichotomy analysis, there is an element of meaning from the object, icon, index, and symbol and which contains food in every piece of advertising scene that represents Tokopedia. BTS becomes an icon or sign that represents Tokopedia to be able to spread the values of the Tokopedia brand throughout the world. The index of clothing color, advertising background, and type of writing has represented both parties as a brand that is full of innovation, cheerful, full of enthusiasm, and joy. As well as symbols found as many as 11 symbols, describe and explain well the core message of the advertisement, which is to persuade so that viewers are expected to download the application and then shop online at Tokopedia. It is hoped that in the future, Tokopedia can produce advertisements that are more attractive and can be easily understood by various groups.
PEMBERDAYAAN PAGUYUBAN BATIK PENDOPO DESA JARUM BERBASIS KOMUNIKASI PEMASARAN VIRTUAL DI ERA PANDEMI COVID-19 Puji Lestari; Titik Kusumantini; Elisabet Isyana Rahayu; Devi Wening Astari; Muhammad Irfan
Dharma: Jurnal Pengabdian Masyarakat Vol 2, No 2 (2021): November
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (856.36 KB) | DOI: 10.31315/dlppm.v2i2.6217

Abstract

Virtual marketing communication is still something new for the Paguyuban Batik Pendopo Desa Jarum. Marketing is usually done only through word of mouth and occurs offline. However, due to the COVID-19 pandemic, tourist visits to Jarum Village have greatly decreased. Virtual-based marketing communications are needed to survive in this uncertain situation. With an association that accommodates UMKM, the potential to switch from conventional marketing communications to virtual marketing communications is very high. This service stage starts from discussions with community members of Paguyuban Batik Pendopo Desa Jarum, understanding community members about the importance of virtual marketing communication, assistance in making profile videos, assistance in making websites and blogs, and assistance in creating e-commerce accounts. The contribution made in this service is the assistance of the Paguyuban Batik Pendopo Desa Jarum in virtual marketing communications, especially in the era of the COVID-19 Pandemic.
Audit Komunikasi Strategi Digital Universitas Muhammadiyah Kotabumi dalam Menguatkan Brand Image di Instagram Della Monica Della; Devi Wening Astari; Rizky Rahmanda Irawan; Novekawati
Komsospol Vol 3 No 2 (2023): Volume 3 Nomor 2 Tahun 2023
Publisher : Universitas Muhammadiyah Kotabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The fast-growing technology on social media has changed the behavior of the public in receiving information. Today's social media use in Indonesia is growing so rapidly every year. According to Melansir Data Reportal, by 2023, there are 167 million social media users out of 153 million over the age of 18, which is 79.5% of the total population. The purpose of this research is to analyze the effectiveness of digital branding and positioning strategies carried out by the University of Muhammadiyah Kotabumi with the approach of auditing communication using the method of SOSTAC. The results of this study show that the University has not yet had a field of human rights, so UMKO's identity is not maximum, branding, and postitoning are not well managed and the use of social media especially Instagram is not maximal even can be passively regulated.
Commodification of Poverty in Social Media Azmi, Bela Fataya; Astari, Devi Wening
SEMIOTIKA: Jurnal Komunikasi Vol 18, No 1 (2024): SEMIOTIKA: Jurnal Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/s:jk.v18i1.4950

Abstract

The commodification of poverty is no longer only capable of being carried out by the mass media. In the digital era, people can use poverty as content or commodify poverty through social media. Commodification using poverty as a social media selling point often occurs and continues to be repeated. This research aims to read the commodification of poverty on social media in Indonesia by analyzing the content of the Instagram accounts @hestyprw and @bella_saskya8 using a qualitative content analysis approach. Roland Barthes' semiotics, which includes denotation, connotation, and myth, is used as a research method in dissecting research objects (verbal and visual signs). The research found that both Instagram accounts used symbols of poverty, such as low-income family backgrounds and jobs, simple to damaged housing, and narratives of life's difficulties as the central concept of their content. On the other hand, the research also found a conflict between the content created by the two accounts, where the forms of poverty narrated were in contrast to the content creator's visual image (wearing nice clothes and even gold jewelry). Thus, the commodification of poverty carried out on social media is different from the commodification of poverty in mass media, where commodification on social media is more of a fake show and is directed at seeking attention, even debate so that the audience becomes increasingly curious about following the content.
The Pattern of Abdi Dalem Communication in Improving Cultural Values in The Duchy of Pakualaman Sekarningrum , Anggun Anindya; Astari, Devi Wening
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 5 No 3 (2024): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v5i3.1428

Abstract

Amid today's modernization, communication between courtiers is essential in developing cultural values in the Kadipaten Pakualaman environment. This research aims to determine communication patterns in the Pakualaman Duchy environment in maintaining and developing traditional Javanese cultural values. This research is a qualitative descriptive research. Data was collected through interviews, observation, Focus Group Discussion (FGD), and documentation. Data were analyzed using qualitative descriptive analysis techniques. This research shows that Abdi Dalem's communication patterns are starting to experience openness, which can be seen from the maintenance of cultural values in Kadipaten Pakualaman, using Fine Javanese (krama) and Indonesian. Abdi Dalem's communication patterns in the Kadipaten Pakualaman environment include openness, speed, use of communication media tailored to needs, communication using verbal and non-verbal language, and maintaining good manners.
Pemanfaatan Media Sosial Instagram Sebagai Personal Branding dalam Membangun Citra Positif Generasi Z Devan Christian Saputra; Devi Wening Astari
Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Vol 7, No 2 (2024)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jm.v7i2.16578

Abstract

Generasi Z, merupakan Generasi yang lahir antara tahun 1995 hingga 2010, tumbuh dalam era perkembangan digital yang mendorong kecakapan teknologi dan komunikasi yang tinggi. Dengan karakteristik yang progresif, Generasi Z lebih memiliki kecenderungan untuk terbuka terhadap budaya dan peduli terhadap lingkungan. Mereka juga sering mengalami masalah kesehatan mental akibat paparan media sosial yang intens sehingga mendapatkan citra yang buruk. Penelitian ini menganalisis bagaimana Generasi Z membangun personal branding di Instagram sebagai citra positif, menggunakan tiga prinsip utama: kekhasan, keterkaitan, dan konsistensi. Melalui observasi terhadap tiga influencer Generasi Z @jharnabhagwani, @Medyrenaldy, dan @Bellatanesiaa, ditemukan bahwa mereka sangat efektif dalam menggunakan platform media sosial instagram ini untuk menciptakan sebuah citra diri yang positif dan identitas diri yang unik. Jhana Bhagwani menonjolkan diri sebagai beauty vlogger, Medy Renaldy sebagai kolektor mainan action figure, dan Bella Kuku Tanesia sebagai food vlogger, masing-masing dengan karakteristik dan audiens yang spesifik.Pada penelitian ini menunjukan bahwa konsistensi dalam memposting konten yang relevan dan khas sangat penting dalam menciptakan sebuah personal branding seseorang yang kuat. Temuan ini memperkuat pemahaman tentang bagaimana Generasi Z memanfaatkan media sosial Instagram untuk membangun sebuah identitas diri yang positif dan bisa memberikan wawasan mengenai strategi personal branding yang efektif dalam konteks digital saat ini. Kata Kunci: Citra Positif; Generasi Z; Influencer;Instagram; Media Sosial; Personal Branding.
Literasi Digital Sebagai Upaya Mengatasi Sadfishing Penyalahgunaan Donasi di Aplikasi X Calosa, Priya Gladys; Astari, Devi Wening
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4388

Abstract

The rampant misuse of donation funds by a Semarang comedian, Singgih Sahara, has become a hot topic on social media, especially on the X application. Singgih provoked sympathetic responses from others by spreading excessive sad stories to attract netizens to donate to him, commonly called the sadfishing phenomenon. Using a case study method, this qualitative study aims to analyze the application of digital literacy in disclosing Singgih's sadfishing of donation funds on the X application. Data were collected through observation, online interviews with several related accounts, and documentation of discussion spaces by the @zoelfick account. The study shows that in disclosing the case of misuse of funds, Singgih has implemented seven of the eight elements of digital literacy proposed by Hague Payton, namely 1) functional skills, 2) creativity, 3) critical thinking skills, 4) social and cultural understanding, 5) collaboration, 6) skills in finding and selecting accurate, credible, and reliable information, 7) effective communication. Only one element has not been fulfilled, namely electronic security. It is hoped that more people will be aware of the importance of digital literacy in protecting themselves from the commodification of sadfishing cases on social media.
Online Media Coverage of COVID-19 in Tempo.co Lokita, Raden Arditya Mutwara; Astari, Devi Wening; Sekarningrum, Anggun Anindya
COMMUSTY Journal of Communication Studies and Society Vol. 4 No. 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/commusty.v4i1.6659

Abstract

When WHO (World Health Organization) declared COVID-19 a pandemic, the world realized that COVID-19 was a real threat. In Indonesia, the first case appeared on March 2, 2020. The Indonesian government categorized COVID-19 as a non-natural disaster. The aim of the research is to see how news trends appear in online media related to COVID-19, especially on Tempo.co. The research method uses content analysis with purposive sampling to process data. The data was then analyzed using the concept of news objectivity and health communication theory. As a result, 97% of COVID-19 news dimension on Tempo.co are related to health themes. The largest portion of the news is the spread of the virus, at 79%. From 840 news articles, 99% are reported in straight news. Overall, the media was successful in conveying health issues on the public agenda and was able to frame the problem (pandemic) correctly.
Communication Audit as a Barometer for the Effectiveness of Indonesian Tourism Information Dissemination Astari, Devi Wening; Azmi, Bela Fataya
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 2 (2024): December 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i2.1072

Abstract

The dissemination of information or publications with clear messaging and appropriate media selection is crucial. This research evaluates the dissemination of information or publications and the choice of communication media by the Ministry of Tourism and Creative Economy through their Instagram account @kemenparekraf.id, to ascertain its accessibility and comprehensibility across all sectors of society. To address this issue, the researcher employed the evaluative audit method using content analysis and readability study design. The selected audit method was Taylor's cloze test procedure.  Data collection involved distributing questionnaires based on the selected publication texts or captions related to the “Bangga Berwisata di Indonesia” (BBWI) with the hashtag #DiIndonesiaAja. Research respondents included both followers and non-followers of @kemenparekraf.id on Instagram, selected through accidental sampling technique, amounting to a sample size of 100 respondents. This study found that the average readability score for the first caption was 35%, indicating the text was difficult to understand, while the second caption scored 50%, indicating moderate to understand. These findings suggest that readability levels remain low and need improvement. Efforts are necessary from the communication bureau or content creators to prioritize audience diversity, choose language that is easily understandable by all societal segments, add content aligned with the promoted programs, enhance creativity in content posts, and begin fostering two-way communication to their audience.
Co-Authors Amitaba, Asthivia Oktanda Aqmarina Laili Asyrafi Azmi, Bela Fataya Azmi, Bela Fataya Calosa, Priya Gladys Della Monica Della Devan Christian Saputra Elisabet Isyana Rahayu Ferdiansyah, Ricky Andre Lestari, Puji Lokita, Raden Arditya Mutwara Meilinda Papuanita Ully Muhammad Irfan novekawati Rizky Rahmanda Irawan Sekarningrum , Anggun Anindya Sekarningrum, Anggun Anindya Subektiningsih Subektiningsih Syahbantyo, Muhammad Ikhsan Titik Kusumantini Tulle, Joyce Irene Grace Wulandari, Irma Rofni