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All Journal Jurnal Ilmiah Wahana Pendidikan Indonesian Journal of Entrepreneurship & Startups
Lia Nuraeni
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Peningkatan Kinerja Sumber Daya Manusia Dengan Memberi Motivasi dan Disiplin Lia Nuraeni; Eman Sulaeman
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 3 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (117.891 KB) | DOI: 10.5281/zenodo.7625234

Abstract

The purpose of this study is to analyze the influence of motivation, employee involvement and organizational culture on staff performance. The Central Java Provincial Cooperative Micro-SME Office has an important role and task in the formation or leadership of small and medium-sized micro-cooperatives, the scope of factors that can improve the efficiency of human resources in carrying out their tasks must be looked at 162 officials of small and medium-sized cooperatives in Central Java Province participated in this study, and 110 respondents participated in this study. The analysis results using multiple linear regression showed that motivation has a positive effect on organizational commitment and improving employee performance, and commitment has a positive effect on improving staff and applying the influence of organizational culture to moderate the current structure to achieve staff improvement. performance of resources.
Strategy Creative MSMEs of Ropih Art House in supporting the Creative Economy in the Creative Economy in the Braga, Bandung City Indri Ferdiani Suarna; Muhammad Caesar Fadhillah; Lia Nuraeni
Indonesian Journal of Entrepreneurship and Startups Vol. 3 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijes.v3i1.13169

Abstract

This study aims to analyze the business model of creative MSMEs in the field of painting, focusing on the experience and strategies implemented by Mr. Dede, a painting entrepreneur who has been running this business since 1992. The method used in this study is an in-depth interview with the informant to gain an understDedeng of the initial process, challenges, marketing strategies, and expansion plans faced in running a painting business. The results of the study show that although the painting business relies on creativity and uniqueness of the product, external factors such as technological developments, market competition, and marketing through social networks play an important role in the sustainability and growth of the business. In addition, market expansion and adaptation to market changes through the use of online platforms are crucial factors in expDedeng reach and increasing revenue. In conclusion, success in the painting business is highly dependent on the ability to innovate, build long-term relationships with customers, and adapt to market and technological developments.
Co-Authors Eman Sulaeman Indri Ferdiani Suarna Muhammad Caesar Fadhillah