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All Journal Society: Jurnal Pengabdian Masyarakat Jurnal Gici Jurnal Keuangan dan Bisnis
Wahjuny Djamaa
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Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Analisis Implementasi Good Coorporate Governance (GCG) Dan Corporate Social Responsibility (CSR) Di PT. Ace Hardware Indonesia Tbk Yang Terdaftar Di Bursa Efek Indonesia (BEI) Tahun 2016-2018 Wahjuny Djamaa
Jurnal Gici Jurnal Keuangan dan Bisnis Vol 14 No 1 (2022): Jurnal Keuangan dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Gici

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.063 KB) | DOI: 10.58890/jkb.v14i1.15

Abstract

Good Corporate Governance (GCG) atau tata kelola perusahaan yang baik suatu perusahaan bisa menjadi alat pertimbangan investor dalam mengambil keputusan. Corporate Social Responsibility (CSR) merupakan suatu konsep organisasi khususnya perusahaan besar yang memiliki berbagai bentuk tanggung jawab terhadap seluruh pemangku kepentingan. Pengumpulan data yang digunakan adalah dokumentasi dan observasi tidak langsung, yaitu dengan mengumpulkan data dan informasi mengenai tata kelola perusahaan yang baik dan juga CSR yang didapat dari laporan tahunan di BEI (Bursa Efek Indonesia), serta membuat tabel cheklist penilaian GCG versi FCGI dan tabel pengungkapan CSR berdasarkan indikator CSR menurut GRI untuk mengukur kinerja GCG dan CSR. Hasil penelitian menggunakan tabel cheklist penilaian GCG versi FCGI mendapatkan hasil dari scoring yaitu, 100 % sehingga dapat disimpulkan Good Corporate Governance Sangat Terwujud. Sedangkan untuk CSR menggunakan tabel checklist pengungkapan CSR berdasarkan indikator Ekonomi dan Sosial menurut GRI-G4 mendapatkan hasil 66,7 %, sehingga dapat disimpulkan Corporate Social Responsibility Cukup Terwujud.
Empowering Roti Mashita MSMEs in Bogor: Optimizing Digital Marketing and Business Management Based on SWOT Analysis Heirunissa; Jhonson Sitanggang; Wahjuny Djamaa; Rio Eldianson; Muhammad Andriansyah; Prastianti
Society : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2026): Mei
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/r45sm193

Abstract

The Roti Mashita MSME in Bogor has great potential with good product quality and affordable prices, but faces obstacles in digital marketing and simple business management aspects amidst the tight competition of modern bakeries. This community service activity aims to formulate an appropriate business development strategy for the Roti Mashita MSME through a SWOT analysis approach. The method used is descriptive qualitative with data collection through observation, in-depth interviews, and SWOT matrix analysis (Strengths, Weaknesses, Opportunities, Threats). The analysis results show that Roti Mashita MSME is in a strong position in terms of product quality (S), but weak in digital presence (W). There is a significant opportunity in the trend of delivery services in Bogor (O), although the threat of rising raw material prices still looms (T). The formulated strategies include accelerating digital marketing, registering on food delivery platforms, and improving simple financial management. Through a SWOT matrix analysis based on the results of S-O (Strength-Opportunities), W-O (Weaknesses-Opportunities), S-T (Strength-Threat) and W-T (Weaknesses-Threat), the results show that the Bogor market has great potential for unyil bread products due to the diverse character of consumers and high tourism activities. The implementation of a SWOT-based strategy is expected to increase the competitiveness and market reach of Roti Mashita MSMEs in a sustainable manner.
Co-Authors Heirunissa Jhonson Sitanggang Muhammad Andriansyah Prastianti Rio Eldianson