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All Journal Society: Jurnal Pengabdian Masyarakat Riset Ilmu Manajemen Bisnis dan Akuntansi
Rio Eldianson
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Analisis Sistem Pengendalian Internal dalam Upaya Meningkatkan Daya Saing pada Toko Sembako Rizkison Rizkison; Robiatul Adawiyah; Rio Eldianson
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 1 (2025): Februari: Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i1.1604

Abstract

The development of the globalization era economy in Indonesia today has encouraged very tight competition in the business world. Challenges in business competition do not only come from within the country but have also been visited by competitors from abroad with products that have high competitive quality. If the company does not have a good internal control system, the company will automatically be eliminated, so that it will also have an impact on social economic growth. The purpose of this study is to determine and analyze the Internal Control System in an Effort to Increase Competitiveness at the Tegalsawah Village Grocery Store, East Karawang District. The type of research used is qualitative, with methods in the form of Interviews, Observations and documentation. The data analysis model used is the descriptive analysis method, which is an analysis technique by collecting, classifying, managing, describing data that is relevant to the problem being studied so as to make conclusions. The results of this study indicate that, in the efforts that can be made by grocery store business owners to manage their business optimally, one of them is implementing controlled internal control. The basis for this grocery store owner is to create balance and suitability to achieve effectiveness and efficiency in order to achieve profit.
Empowering Roti Mashita MSMEs in Bogor: Optimizing Digital Marketing and Business Management Based on SWOT Analysis Heirunissa; Jhonson Sitanggang; Wahjuny Djamaa; Rio Eldianson; Muhammad Andriansyah; Prastianti
Society : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2026): Mei
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/r45sm193

Abstract

The Roti Mashita MSME in Bogor has great potential with good product quality and affordable prices, but faces obstacles in digital marketing and simple business management aspects amidst the tight competition of modern bakeries. This community service activity aims to formulate an appropriate business development strategy for the Roti Mashita MSME through a SWOT analysis approach. The method used is descriptive qualitative with data collection through observation, in-depth interviews, and SWOT matrix analysis (Strengths, Weaknesses, Opportunities, Threats). The analysis results show that Roti Mashita MSME is in a strong position in terms of product quality (S), but weak in digital presence (W). There is a significant opportunity in the trend of delivery services in Bogor (O), although the threat of rising raw material prices still looms (T). The formulated strategies include accelerating digital marketing, registering on food delivery platforms, and improving simple financial management. Through a SWOT matrix analysis based on the results of S-O (Strength-Opportunities), W-O (Weaknesses-Opportunities), S-T (Strength-Threat) and W-T (Weaknesses-Threat), the results show that the Bogor market has great potential for unyil bread products due to the diverse character of consumers and high tourism activities. The implementation of a SWOT-based strategy is expected to increase the competitiveness and market reach of Roti Mashita MSMEs in a sustainable manner.
Co-Authors Heirunissa Jhonson Sitanggang Muhammad Andriansyah Prastianti Rizkison, Rizkison Robiatul Adawiyah Wahjuny Djamaa