Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal ProBisnis : Jurnal Manajemen Journal of Agriculture (JoA)
Ben Setiawan Barus
Universitas Efarina
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Work Discipline, Work Ethics and Work Environment on Employee Performance at the Regional Company Pasar Horas Jaya, Pematangsiantar City Santi Rohdearni Panjaitan; Diana Florenta Butarbutar; Hadi Panjaitan; Anju Bherna D Nainggolan; Ben Setiawan Barus
ProBisnis : Jurnal Manajemen Vol. 13 No. 2 (2022): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v13i2.58

Abstract

This study aims to see the effect of work discipline, work ethic and work environment on employee performance, either partially or simultaneously at PD Pasar Horas Jaya, Pematangsiantar City. The type of research used is quantitative. The population in this study were employees of the PD Pasar Horas Jaya office, Pematangsiantar City, amounting to 31 people and the determination of the number of samples in this study was by the sampling method. The data source of this research is primary data by using research instrument in the form of a questionnaire. The data collection method used is survey research. This study uses multiple linear regression analysis for statistical analysis and the regression model has been tested first in the classical assumption test. The results of the study stated that the partial test showed that work discipline had a significant positive effect on employee performance at PD Pasar Horas Jaya Pematangsiantar City, the partial test showed that work ethic had a significant positive effect on employee performance at PD Pasar Horas Jaya Pematangsiantar and partially tested the work environment had a positive effect. significant effect on employee performance at PD Pasar Horas Jaya Pematangsiantar Together, work discipline, work ethic and work environment have a significant effect on employee performance at PD Pasar Horas Jaya Pematangsiantar.
The Role of Digital Marketing through Social Networks on the Sales of Agricultural Products in "Pajak Horas" Diana Florenta Butar-butar; Ben Setiawan Barus; Nurhadida Nasution
Journal of Agriculture Vol. 4 No. 02 (2025): Research Articles July 2025
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/joa.v4i02.6541

Abstract

The agricultural and plantation business sectors face numerous challenges. Intense competition, fluctuating commodity prices, and changing government policies often hinder business actors from increasing their sales and business turnover. Every producer or seller must understand sales improvement strategies and product marketing. Business actors must be able to adapt their sales strategies in response to changing consumer behaviour. In today's digital era, innovative and effective marketing strategies are crucial for success in the agriculture and plantation businesses. With the development of digital technology, these entrepreneurs must keep up with the trend. This study explores whether digital marketing through social media platforms impacts agricultural product sales at the Pematangsiantar Traditional Market. The research method used was quantitative, where data were collected using questionnaires and analysed using SPSS. The data was collected by distributing questionnaires to traditional Pematangsiantar "Pajak Horas" Market traders. A simple linear regression analysis revealed that digital marketing variables, especially those through social media, contributed positively and statistically significantly to sales results. This finding suggests that increasing digital marketing efforts will positively impact agricultural product sales at the Pematangsiantar "Pajak Horas" Market.
Co-Authors Diana Florenta Butar-Butar Hadi Panjaitan Nainggolan, Anju Bherna. D. Nurhadida Nasution Santi Rohdearni Panjaitan