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All Journal Jurnal Ekonomi, Bisnis dan Manajemen Populer: Jurnal Penelitian Mahasiswa Optimal: Jurnal Ekonomi dan Manajemen
Purnomo Ari Wibowo
Universitas Maritim AMNI
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Faktor Pengaruh Pemilihan Kereta Api Sebagai Moda Transportasi Purnomo Ari Wibowo; Ngaijan Ngaijan; Andar Sri Sumantri; Supriyanto Supriyanto
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 3 (2023): September : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i3.1914

Abstract

This research was conducted with the aim of knowing the partial and simultaneous effect of accessibility, effectiveness, promotion, and trust on passengers' decisions in choosing the Kamandaka Train. The population in this study were Kamandaka train passengers. The sampling technique used is non-probability sampling with the type of sampling that is incidental sampling. The analytical method used is descriptive analysis. Data were analyzed using multiple linear regression analysis with the help of Software Statistical Package For Social Science (SPSS) version 25. The results of this study indicate that the variables Accessibility, Effectiveness, Promotion, and Trust have a partial and simultaneous effect on Passenger Decisions. The results of multiple linear regression analysis obtained the equation Y = -2.766+ 0.357.X1 + 0.322.X2 + 0.181.X3 + 0.352.X4 + µ. The results of the equation show that the accessibility variable has a positive and significant effect on passenger decisions (tcount 4.155 > ttable 1.98498), effectiveness on passenger decisions (tcount 3.258 > ttable 1.98498), promotion of passenger decisions (tcount 2.036 > ttable 1.98498 ), Trust in Passenger Decisions (tcount 4.750 > ttable 1.98498) As for the value of Adjusted R2 = 0.577. This means that 57.7% of the variation in the dependent variable (Y), namely Passenger Decisions, is explained by the independent variables, namely Accessibility, Effectiveness, Promotion, and Trust. The remaining 100% - 57.7% = 42.3%, influenced by other variables outside the research.
Analisis Faktor – Faktor yang Mempengaruhi Minat Pengguna Bike pada Maxim di Kota Semarang Purnomo Ari Wibowo; Afan Ali Fatah
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 4 (2024): Desember : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i4.8501

Abstract

This study aims to determine whether the factors of service, price, convenience to the interest of maxim bike users in the city of Semarang. The population in this study is maxim passengers as many as 100 respondents. This research method uses the nonprobablitity sampling method. The sampling technique used in this study is incidental sampling. The analysis technique in this study uses multiple linear regression analysis. The formulation of the regression in this study is as follows: Y = 0.615 + 0.209X1 + 0.287X2 + 0.463X3 + µ Based on statistical results testing with multiple linear regression equations, it was found that the regression coefficient value of the Service Variable (X1) was 0.209 which was positive and the t-count value was 2.601 t- table of 1.98472, the regression coefficient value of Service Variable (X2) was 0.287 which was positive and the value of t count is 3.321 t table is 1.98472, the regression coefficient value of the Ease Variable (X3) is 0.463 which is positive and the t count value is 5.132 t table is 1.98472. The value of the coefficient of determination (Adjusted R Square 55.3%) is obtained which states that the variables Service, Price, Convenience have an influence on User Interest by 55.3%. While other factors that influence user interest (Y) are (100% - 55.3% 44.7%). This means that other factors not examined in this study affect the dependent variable (User Interest) by 44.7%.
FAKTOR PENGARUH PADA KEPUTUSAN PEMBELIAN TIKET PESAWAT DI APLIKASI TRAVELOKA Yulisvi Mustika Putri; Purnomo Ari Wibowo; Agus Aji Samekto; Supriyanto Supriyanto; Ngaijan Ngaijan; Kholid Mawardi
Populer: Jurnal Penelitian Mahasiswa Vol. 1 No. 3 (2022): September : Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v1i3.548

Abstract

The purpose of this study was to determine whether or not the influence of customer experience, consumer confidence, prices and flight ticket purchasing decisions on the Traveloka application for UNIMAR AMNI Semarang Students. The sample in this study amounted to 52 respondents who used airline ticket services in the Traveloka application. By using probability sampling technique, namely by random sampling. Analysis of the data used in this study is descriptive analysis and quantitative analysis, the data were analyzed using multiple linear regression analysis with the help of (software) Statistical Package For Social Science (SPSS) version 26. The results of the study by partially testing the t-test hypothesis showed that Customer experience, consumer trust, and price have a positive and significant effect on purchasing decisions. Based on the research results, it can be seen that the research model of the multiple linear regression equation is Y= 0.095 + 0.484.X1 + 0.195.X2 +0.295.X3 + . From the regression equation, it can be seen that the most dominant variable affecting the increase in the number of passengers is the price variable with a regression coefficient of 0.095. And the R2 test (Adjusted R Square) obtained results of 0.780 or 78.0% which means that purchasing decisions are influenced by customer experience, consumer confidence and price variables which are 63.8% and other factors that influence passenger decisions are 36.2 % or 0.362.
Co-Authors Afan Ali Fatah Andar Sri Sumantri Kholid Mawardi Ngaijan Ngaijan Supriyanto Yulisvi Mustika Putri