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All Journal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
I Gusti Made Sukaarnawa
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Strategi Pengembangan Wisata Alternatif Mepantigan Yang Berkelanjutan Putu Eka Wirawan; I Nyoman Gede Astina; Komang Ratih Tunjungsari; A. A. Ayu Arun Suwi Arianty; I Gusti Made Sukaarnawa
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 7 No 2 (2022): Volume 7 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.211 KB) | DOI: 10.25078/pariwisata.v7i2.845

Abstract

Alternative tourism is a solution in overcoming various problems arising from the development of mass tourism. The pattern of tourists' motivation has now begun to shift from mass tourism (mass tourism) to alternative tourism ( alternative tourism ). One of these alternative tours is a stigmatizing culture, art, and cultural creation that combines martial arts, dance, drama, gamelan, and harmonization between flora and fauna in Pondok Mepantigan Batubulan Village, Sukawati Subdistrict, Gianyar Regency, Bali. The purpose of this study is to answer the question: (1) How the strategy of sustainable alternative tourism development in Batubulan Village, Sukawati Subdistrict, Gianyar Regency, Bali Province; and (2) Who and what role do the parties play in building a strategy to develop alternative sustainable tourism. This study is a descriptive qualitative study with data collection methods in interviews, observations, documentation, and questionnaires. The results showed that the development of sustainable alternative tourism requires four parties who play an essential role: First, the role of the community, Second, the role of the village government; the role of the private sector; and non-governmental organizations (NGOs). In addition, the pillars of sustainable alternative tourism development include Sustainable tourism destination management, Economic utilization for local communities, Cultural preservation for communities and visitors, Environmental conservation. Keywords :
Pelatihan Pengolahan Kotoran Sapi Menjadi Pupuk Organik di Desa Petiga Tabanan Bali I Made Darsana; Nyoman Surya Wijaya; Ni Made Sri Rahayu; Gede Eka Wahyu; I Gusti Made Sukaarnawa
Bumi : Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat Vol. 2 No. 3 (2024): Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bumi.v2i3.202

Abstract

The aim of this PKM activity is to provide education and training to the Petiga Village community regarding techniques for processing cow dung into effective and efficient organic fertilizer. Community Service (PKM) in Petiga Village, Marga District, Tabanan Regency-Bali, has succeeded in overcoming environmental problems due to less than optimal management of cow dung. Through training and outreach, community knowledge in processing cow dung into organic fertilizer increased from 20% to 85%. Organic fertilizer production also increased from 10% to 60% of the total cow dung produced. The use of organic fertilizer improves soil quality, marked by an increase in nitrogen, phosphorus and potassium levels, as well as rice yields by 30%. The anaerobic fermentation method reduces odors and groundwater pollution, and provides added economic value through the sale of organic fertilizer. These findings show that this program is effective in addressing environmental problems and increasing agricultural productivity. This livestock waste management model can be replicated in other villages that have similar potential, providing broad benefits for the community and supporting sustainable agriculture.
Strategi Pemasaran untuk Meningkatkan Occupancy Kamar Hotel di Bali melalui Peningkatan Kapasitas SDM yang Bekerja Ada Online Travel Agent Dadang Hermawan; I Made Darsana; I Gusti Made Sukaarnawa; I Putu Arnawa
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.5087

Abstract

The hotel industry in Bali is facing various challenges that have resulted in low occupancy rates. Some of the main factors contributing to this problem include increasingly fierce competition between hotels, fluctuations in tourist demand due to seasonal and global factors, and the suboptimal utilization of digital marketing channels through Online Travel Agent (OTA) platforms. One of the main causes of this suboptimal utilization of OTAs is the limited capacity of human resources (HR) to effectively manage these platforms. Many HR have not yet mastered digital marketing strategies, are unable to optimally manage hotel listings, and lack the skills to provide superior online customer service. This study aims to formulate an effective marketing strategy by improving HR competency in OTA management. The strategy focuses on digital marketing training, improving customer service quality, and optimizing information and the display of hotel listings on OTA platforms. The method used is a qualitative approach through case studies of several hotels in Bali. Data collection techniques were carried out through in-depth interviews with hotel managers, digital marketing staff, and employees directly involved in OTA management. The results show that improving HR competency through structured training and continuous development has a significant impact on increasing the number of room bookings and occupancy rates. Competent human resources can maximize hotel visibility on OTAs, respond to customer needs more quickly and accurately, and build long-term relationships with them. Integrated marketing strategies with improved human resource quality have proven key to increasing hotel competitiveness, room occupancy, and overall revenue.
Co-Authors A. A. Ayu Arun Suwi Arianty Dadang Hermawan Gede Eka Wahyu I Made Darsana I Nyoman Gede Astina I Putu Arnawa Komang Ratih Tunjungsari Ni Made Sri Rahayu Nyoman Surya Wijaya Putu Eka Wirawan